Zipf’s Law and a Case for Being #1                   by          Jacques de Villiers          The Business Generator
A #1 keyword ranking in Google will getyou a 27.1% click through to your website
A #2 keyword ranking in Google will getyou a 11% click through to your website
Do you know what that    translates to?
You’re 246% better off having a #1 ranking than a #2 ranking
If you’re #1 in your market, you getquantum more benefit than being #2
Sceptical?
Check out
He uses the example of ...
Top 10 ice cream flavours by sales1.Vanilla2. Chocolate3. Butter Pecan4. Strawberry5. Neapolitan6. Chocolate Chip7. French ...
#1 Vanilla got approximately 28% of sales#2 Chocolate got approximately 8% of sales             350% difference
Top 10 box-office movie               rankings in Aug 2006A 212% difference between #1 $17-million (Invincible)        and ...
What’s the learning?Be the best in your market so that you can become #1           It appears that being #2 sucks!
Jacques de Villiers     The Business Generatorhttp://www.jacquesdevilliers.com
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Zipf's law and a case for being #1

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Being #1 in your market gives you quantum benefits. Being #2 really sucks.

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  • Zipf's law and a case for being #1

    1. 1. Zipf’s Law and a Case for Being #1 by Jacques de Villiers The Business Generator
    2. 2. A #1 keyword ranking in Google will getyou a 27.1% click through to your website
    3. 3. A #2 keyword ranking in Google will getyou a 11% click through to your website
    4. 4. Do you know what that translates to?
    5. 5. You’re 246% better off having a #1 ranking than a #2 ranking
    6. 6. If you’re #1 in your market, you getquantum more benefit than being #2
    7. 7. Sceptical?
    8. 8. Check out
    9. 9. He uses the example of ...
    10. 10. Top 10 ice cream flavours by sales1.Vanilla2. Chocolate3. Butter Pecan4. Strawberry5. Neapolitan6. Chocolate Chip7. French Vanilla8. Cookies ‘n’ Cream9. Fudge Ripple10. PralineSource: International Ice Cream Association
    11. 11. #1 Vanilla got approximately 28% of sales#2 Chocolate got approximately 8% of sales 350% difference
    12. 12. Top 10 box-office movie rankings in Aug 2006A 212% difference between #1 $17-million (Invincible) and #2 $8-million (Talladega Nights)
    13. 13. What’s the learning?Be the best in your market so that you can become #1 It appears that being #2 sucks!
    14. 14. Jacques de Villiers The Business Generatorhttp://www.jacquesdevilliers.com

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