Zipf's law and a case for being #1
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Zipf's law and a case for being #1

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Being #1 in your market gives you quantum benefits. Being #2 really sucks.

Being #1 in your market gives you quantum benefits. Being #2 really sucks.

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Transcript

  • 1. Zipf’s Law and a Case for Being #1 by Jacques de Villiers The Business Generator
  • 2. A #1 keyword ranking in Google will getyou a 27.1% click through to your website
  • 3. A #2 keyword ranking in Google will getyou a 11% click through to your website
  • 4. Do you know what that translates to?
  • 5. You’re 246% better off having a #1 ranking than a #2 ranking
  • 6. If you’re #1 in your market, you getquantum more benefit than being #2
  • 7. Sceptical?
  • 8. Check out
  • 9. He uses the example of ...
  • 10. Top 10 ice cream flavours by sales1.Vanilla2. Chocolate3. Butter Pecan4. Strawberry5. Neapolitan6. Chocolate Chip7. French Vanilla8. Cookies ‘n’ Cream9. Fudge Ripple10. PralineSource: International Ice Cream Association
  • 11. #1 Vanilla got approximately 28% of sales#2 Chocolate got approximately 8% of sales 350% difference
  • 12. Top 10 box-office movie rankings in Aug 2006A 212% difference between #1 $17-million (Invincible) and #2 $8-million (Talladega Nights)
  • 13. What’s the learning?Be the best in your market so that you can become #1 It appears that being #2 sucks!
  • 14. Jacques de Villiers The Business Generatorhttp://www.jacquesdevilliers.com