Selling face to face in a digital world
Upcoming SlideShare
Loading in...5
×
 

Selling face to face in a digital world

on

  • 679 views

How to sell face-to-face in a digital world by The Business Generator, Jacques de Villiers for the Marketing Indaba.

How to sell face-to-face in a digital world by The Business Generator, Jacques de Villiers for the Marketing Indaba.

http://www.jacquesdevilliers.com

Statistics

Views

Total Views
679
Views on SlideShare
660
Embed Views
19

Actions

Likes
0
Downloads
11
Comments
0

6 Embeds 19

http://www.jacquesdevilliers.com 8
http://www.jacquesdevilliers.co.za 7
http://www.brijj.com 1
http://sandbox.jacquesdevilliers.com 1
http://www.linkedin.com 1
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Selling face to face in a digital world Selling face to face in a digital world Presentation Transcript

  • Selling  Face-­‐To-­‐Face  In  A  Digital  World www.jacquesdevilliers.comMonday, October 3, 2011
  • My JobMonday, October 3, 2011
  • Monday, October 3, 2011
  • Monday, October 3, 2011
  • Monday, October 3, 2011
  • 6 Human Emotions Sadness Fear Anger Disgust Happiness SurpriseMonday, October 3, 2011
  • What’s  Important  To  You? 1.  Brain  Science 2.  Power  of  One 3.  Enchantment  of  StoriesMonday, October 3, 2011
  • Brain WritersMonday, October 3, 2011
  • Write for the brain Understand the power of personasMonday, October 3, 2011
  • Glad Jacques likes my bookMonday, October 3, 2011
  • Imagina@on  is  more  important  than  knowledgeMonday, October 3, 2011
  • 100  000  yearsMonday, October 3, 2011
  • Brain  Facts 200  million  billion  calcula@ons  per  second Our  senses  take  in  11  million  bits  of  info  per  second Conscious  brain  takes  in  40  bits  of  info  per  second   3%  of  our  body  weight  requiring  up  to  20%  energyMonday, October 3, 2011
  • The  Marketer’s  Challenge How  do  we  get  into  that  40  bits  of  informa@on   without  taking  up  too  much  brain  energy?Monday, October 3, 2011
  • To  sell  stuff!Monday, October 3, 2011
  • Energy Hungry Ease of processing of messages is vital Complicated adverts will likely be ignored Zen packaging - SimplicityMonday, October 3, 2011
  • Monday, October 3, 2011
  • Monday, October 3, 2011
  • Ludi Koekemoer “companies should be different” Our brains are trained to look for something different ... something novelMonday, October 3, 2011
  • Think Yourself Out Of The Room Brain Science Be novel Brain loves humour Use emotion Clear message of clutterMonday, October 3, 2011
  • Ludi Koekemoer “Companies should be better than ... not same as”Monday, October 3, 2011
  • Power of One Power Law of Distribution Zipf LawMonday, October 3, 2011
  • Law of Authority - Survival ResponseMonday, October 3, 2011
  • #1 27% click through #2 11% click throughMonday, October 3, 2011
  • So What?Monday, October 3, 2011
  • 246 %Monday, October 3, 2011
  • Sceptical?Monday, October 3, 2011
  • #1 8% 28% #2Monday, October 3, 2011
  • 350 %Monday, October 3, 2011
  • #1 $17 million #2 $8 millionMonday, October 3, 2011
  • 212 %Monday, October 3, 2011
  • Monday, October 3, 2011
  • Think Yourself Out Of The Room The Power of One Triggers our survival response Find out what you best at and magnify that Become best in a nicheMonday, October 3, 2011
  • Enchantment of Stories ThebeMonday, October 3, 2011
  • We just get itMonday, October 3, 2011
  • Think Yourself Out Of The Room Enchantment of Stories We just get it Simplify the message Arouses emotionMonday, October 3, 2011
  • Selling  Face-­‐To-­‐Face  In  A  Digital  World www.jacquesdevilliers.comMonday, October 3, 2011