Selling face to face in a digital world

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How to sell face-to-face in a digital world by The Business Generator, Jacques de Villiers for the Marketing Indaba.

http://www.jacquesdevilliers.com

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Selling face to face in a digital world

  1. 1. Selling  Face-­‐To-­‐Face  In  A  Digital  World www.jacquesdevilliers.comMonday, October 3, 2011
  2. 2. My JobMonday, October 3, 2011
  3. 3. Monday, October 3, 2011
  4. 4. Monday, October 3, 2011
  5. 5. Monday, October 3, 2011
  6. 6. 6 Human Emotions Sadness Fear Anger Disgust Happiness SurpriseMonday, October 3, 2011
  7. 7. What’s  Important  To  You? 1.  Brain  Science 2.  Power  of  One 3.  Enchantment  of  StoriesMonday, October 3, 2011
  8. 8. Brain WritersMonday, October 3, 2011
  9. 9. Write for the brain Understand the power of personasMonday, October 3, 2011
  10. 10. Glad Jacques likes my bookMonday, October 3, 2011
  11. 11. Imagina@on  is  more  important  than  knowledgeMonday, October 3, 2011
  12. 12. 100  000  yearsMonday, October 3, 2011
  13. 13. Brain  Facts 200  million  billion  calcula@ons  per  second Our  senses  take  in  11  million  bits  of  info  per  second Conscious  brain  takes  in  40  bits  of  info  per  second   3%  of  our  body  weight  requiring  up  to  20%  energyMonday, October 3, 2011
  14. 14. The  Marketer’s  Challenge How  do  we  get  into  that  40  bits  of  informa@on   without  taking  up  too  much  brain  energy?Monday, October 3, 2011
  15. 15. To  sell  stuff!Monday, October 3, 2011
  16. 16. Energy Hungry Ease of processing of messages is vital Complicated adverts will likely be ignored Zen packaging - SimplicityMonday, October 3, 2011
  17. 17. Monday, October 3, 2011
  18. 18. Monday, October 3, 2011
  19. 19. Ludi Koekemoer “companies should be different” Our brains are trained to look for something different ... something novelMonday, October 3, 2011
  20. 20. Think Yourself Out Of The Room Brain Science Be novel Brain loves humour Use emotion Clear message of clutterMonday, October 3, 2011
  21. 21. Ludi Koekemoer “Companies should be better than ... not same as”Monday, October 3, 2011
  22. 22. Power of One Power Law of Distribution Zipf LawMonday, October 3, 2011
  23. 23. Law of Authority - Survival ResponseMonday, October 3, 2011
  24. 24. #1 27% click through #2 11% click throughMonday, October 3, 2011
  25. 25. So What?Monday, October 3, 2011
  26. 26. 246 %Monday, October 3, 2011
  27. 27. Sceptical?Monday, October 3, 2011
  28. 28. #1 8% 28% #2Monday, October 3, 2011
  29. 29. 350 %Monday, October 3, 2011
  30. 30. #1 $17 million #2 $8 millionMonday, October 3, 2011
  31. 31. 212 %Monday, October 3, 2011
  32. 32. Monday, October 3, 2011
  33. 33. Think Yourself Out Of The Room The Power of One Triggers our survival response Find out what you best at and magnify that Become best in a nicheMonday, October 3, 2011
  34. 34. Enchantment of Stories ThebeMonday, October 3, 2011
  35. 35. We just get itMonday, October 3, 2011
  36. 36. Think Yourself Out Of The Room Enchantment of Stories We just get it Simplify the message Arouses emotionMonday, October 3, 2011
  37. 37. Selling  Face-­‐To-­‐Face  In  A  Digital  World www.jacquesdevilliers.comMonday, October 3, 2011

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