Selling	  Face-­‐To-­‐Face	  In	  A	  Digital	  World                          www.jacquesdevilliers.comMonday, October 3,...
My JobMonday, October 3, 2011
Monday, October 3, 2011
Monday, October 3, 2011
Monday, October 3, 2011
6 Human Emotions                            Sadness                            Fear                            Anger      ...
What’s	  Important	  To	  You?                           1.	  Brain	  Science                           2.	  Power	  of	  ...
Brain WritersMonday, October 3, 2011
Write for the brain    Understand the power of personasMonday, October 3, 2011
Glad Jacques                   likes                 my bookMonday, October 3, 2011
Imagina@on	  is	  more	  important	  than	  knowledgeMonday, October 3, 2011
100	  000	  yearsMonday, October 3, 2011
Brain	  Facts 200	  million	  billion	  calcula@ons	  per	  second Our	  senses	  take	  in	  11	  million	  bits	  of	  i...
The	  Marketer’s	  Challenge        How	  do	  we	  get	  into	  that	  40	  bits	  of	  informa@on	            without	  ...
To	  sell	  stuff!Monday, October 3, 2011
Energy Hungry                          Ease of processing of messages is vital                          Complicated advert...
Monday, October 3, 2011
Monday, October 3, 2011
Ludi Koekemoer                          “companies should be different”                            Our brains are trained ...
Think Yourself Out Of The Room                                   Brain Science                                Be novel    ...
Ludi Koekemoer           “Companies should be better than ... not                         same as”Monday, October 3, 2011
Power of One                          Power Law of Distribution                          Zipf LawMonday, October 3, 2011
Law of Authority - Survival ResponseMonday, October 3, 2011
#1                               27% click through                           #2                             11% click thro...
So What?Monday, October 3, 2011
246 %Monday, October 3, 2011
Sceptical?Monday, October 3, 2011
#1                          8%   28%                          #2Monday, October 3, 2011
350 %Monday, October 3, 2011
#1    $17 million                           #2   $8 millionMonday, October 3, 2011
212 %Monday, October 3, 2011
Monday, October 3, 2011
Think Yourself Out Of The Room                                The Power of One              Triggers our survival response...
Enchantment of Stories                                  ThebeMonday, October 3, 2011
We just get itMonday, October 3, 2011
Think Yourself Out Of The Room                              Enchantment of Stories              We just get it            ...
Selling	  Face-­‐To-­‐Face	  In	  A	  Digital	  World                          www.jacquesdevilliers.comMonday, October 3,...
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Selling face to face in a digital world

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How to sell face-to-face in a digital world by The Business Generator, Jacques de Villiers for the Marketing Indaba.

http://www.jacquesdevilliers.com

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Selling face to face in a digital world

  1. 1. Selling  Face-­‐To-­‐Face  In  A  Digital  World www.jacquesdevilliers.comMonday, October 3, 2011
  2. 2. My JobMonday, October 3, 2011
  3. 3. Monday, October 3, 2011
  4. 4. Monday, October 3, 2011
  5. 5. Monday, October 3, 2011
  6. 6. 6 Human Emotions Sadness Fear Anger Disgust Happiness SurpriseMonday, October 3, 2011
  7. 7. What’s  Important  To  You? 1.  Brain  Science 2.  Power  of  One 3.  Enchantment  of  StoriesMonday, October 3, 2011
  8. 8. Brain WritersMonday, October 3, 2011
  9. 9. Write for the brain Understand the power of personasMonday, October 3, 2011
  10. 10. Glad Jacques likes my bookMonday, October 3, 2011
  11. 11. Imagina@on  is  more  important  than  knowledgeMonday, October 3, 2011
  12. 12. 100  000  yearsMonday, October 3, 2011
  13. 13. Brain  Facts 200  million  billion  calcula@ons  per  second Our  senses  take  in  11  million  bits  of  info  per  second Conscious  brain  takes  in  40  bits  of  info  per  second   3%  of  our  body  weight  requiring  up  to  20%  energyMonday, October 3, 2011
  14. 14. The  Marketer’s  Challenge How  do  we  get  into  that  40  bits  of  informa@on   without  taking  up  too  much  brain  energy?Monday, October 3, 2011
  15. 15. To  sell  stuff!Monday, October 3, 2011
  16. 16. Energy Hungry Ease of processing of messages is vital Complicated adverts will likely be ignored Zen packaging - SimplicityMonday, October 3, 2011
  17. 17. Monday, October 3, 2011
  18. 18. Monday, October 3, 2011
  19. 19. Ludi Koekemoer “companies should be different” Our brains are trained to look for something different ... something novelMonday, October 3, 2011
  20. 20. Think Yourself Out Of The Room Brain Science Be novel Brain loves humour Use emotion Clear message of clutterMonday, October 3, 2011
  21. 21. Ludi Koekemoer “Companies should be better than ... not same as”Monday, October 3, 2011
  22. 22. Power of One Power Law of Distribution Zipf LawMonday, October 3, 2011
  23. 23. Law of Authority - Survival ResponseMonday, October 3, 2011
  24. 24. #1 27% click through #2 11% click throughMonday, October 3, 2011
  25. 25. So What?Monday, October 3, 2011
  26. 26. 246 %Monday, October 3, 2011
  27. 27. Sceptical?Monday, October 3, 2011
  28. 28. #1 8% 28% #2Monday, October 3, 2011
  29. 29. 350 %Monday, October 3, 2011
  30. 30. #1 $17 million #2 $8 millionMonday, October 3, 2011
  31. 31. 212 %Monday, October 3, 2011
  32. 32. Monday, October 3, 2011
  33. 33. Think Yourself Out Of The Room The Power of One Triggers our survival response Find out what you best at and magnify that Become best in a nicheMonday, October 3, 2011
  34. 34. Enchantment of Stories ThebeMonday, October 3, 2011
  35. 35. We just get itMonday, October 3, 2011
  36. 36. Think Yourself Out Of The Room Enchantment of Stories We just get it Simplify the message Arouses emotionMonday, October 3, 2011
  37. 37. Selling  Face-­‐To-­‐Face  In  A  Digital  World www.jacquesdevilliers.comMonday, October 3, 2011
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