Selling face to face in a digital world

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How to sell face-to-face in a digital world by The Business Generator, Jacques de Villiers for the Marketing Indaba. …

How to sell face-to-face in a digital world by The Business Generator, Jacques de Villiers for the Marketing Indaba.

http://www.jacquesdevilliers.com

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  • 1. Selling  Face-­‐To-­‐Face  In  A  Digital  World www.jacquesdevilliers.comMonday, October 3, 2011
  • 2. My JobMonday, October 3, 2011
  • 3. Monday, October 3, 2011
  • 4. Monday, October 3, 2011
  • 5. Monday, October 3, 2011
  • 6. 6 Human Emotions Sadness Fear Anger Disgust Happiness SurpriseMonday, October 3, 2011
  • 7. What’s  Important  To  You? 1.  Brain  Science 2.  Power  of  One 3.  Enchantment  of  StoriesMonday, October 3, 2011
  • 8. Brain WritersMonday, October 3, 2011
  • 9. Write for the brain Understand the power of personasMonday, October 3, 2011
  • 10. Glad Jacques likes my bookMonday, October 3, 2011
  • 11. Imagina@on  is  more  important  than  knowledgeMonday, October 3, 2011
  • 12. 100  000  yearsMonday, October 3, 2011
  • 13. Brain  Facts 200  million  billion  calcula@ons  per  second Our  senses  take  in  11  million  bits  of  info  per  second Conscious  brain  takes  in  40  bits  of  info  per  second   3%  of  our  body  weight  requiring  up  to  20%  energyMonday, October 3, 2011
  • 14. The  Marketer’s  Challenge How  do  we  get  into  that  40  bits  of  informa@on   without  taking  up  too  much  brain  energy?Monday, October 3, 2011
  • 15. To  sell  stuff!Monday, October 3, 2011
  • 16. Energy Hungry Ease of processing of messages is vital Complicated adverts will likely be ignored Zen packaging - SimplicityMonday, October 3, 2011
  • 17. Monday, October 3, 2011
  • 18. Monday, October 3, 2011
  • 19. Ludi Koekemoer “companies should be different” Our brains are trained to look for something different ... something novelMonday, October 3, 2011
  • 20. Think Yourself Out Of The Room Brain Science Be novel Brain loves humour Use emotion Clear message of clutterMonday, October 3, 2011
  • 21. Ludi Koekemoer “Companies should be better than ... not same as”Monday, October 3, 2011
  • 22. Power of One Power Law of Distribution Zipf LawMonday, October 3, 2011
  • 23. Law of Authority - Survival ResponseMonday, October 3, 2011
  • 24. #1 27% click through #2 11% click throughMonday, October 3, 2011
  • 25. So What?Monday, October 3, 2011
  • 26. 246 %Monday, October 3, 2011
  • 27. Sceptical?Monday, October 3, 2011
  • 28. #1 8% 28% #2Monday, October 3, 2011
  • 29. 350 %Monday, October 3, 2011
  • 30. #1 $17 million #2 $8 millionMonday, October 3, 2011
  • 31. 212 %Monday, October 3, 2011
  • 32. Monday, October 3, 2011
  • 33. Think Yourself Out Of The Room The Power of One Triggers our survival response Find out what you best at and magnify that Become best in a nicheMonday, October 3, 2011
  • 34. Enchantment of Stories ThebeMonday, October 3, 2011
  • 35. We just get itMonday, October 3, 2011
  • 36. Think Yourself Out Of The Room Enchantment of Stories We just get it Simplify the message Arouses emotionMonday, October 3, 2011
  • 37. Selling  Face-­‐To-­‐Face  In  A  Digital  World www.jacquesdevilliers.comMonday, October 3, 2011