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Compelling Copywriting

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This is a workshop Jacques de Villiers ran for the PSASA's Durban Chapter on 18 February 2009. www.jacquesdevilliers.com

This is a workshop Jacques de Villiers ran for the PSASA's Durban Chapter on 18 February 2009. www.jacquesdevilliers.com

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  • 1. Compelling Copywriting: Increase Your Speaking Business Durban Chapter 18 February 2008 Jacques de Villiers
  • 2. Compe
  • 3. ing Copywring 18 February 2009
  • 4. Compe
  • 5. ing Copywring 18 February 2009
  • 6. Compe
  • 7. ing Copywring 18 February 2009
  • 8. 3 Fundamental Selling Rules People don’t like being sold People buy things for emotional, not rational reasons Once sold, people need to satisfy their emotional decisions with logic Compe
  • 9. ing Copywring 18 February 2009
  • 10. Emotion: 7 Deadly Sins Fear! Greed! Vanity! Lust! Pride! Envy! Laziness! Compe
  • 11. ing Copywring 18 February 2009
  • 12. Compe
  • 13. ing Copywring 18 February 2009
  • 14. Compe
  • 15. ing Copywring 18 February 2009
  • 16. Attention Interest Desire Action Compe
  • 17. ing Copywring 18 February 2009
  • 18. Sales Letter Emails Proposal Press Release Website Influential Words Compe
  • 19. ing Copywring 18 February 2009
  • 20. Sales Letter 1. Heading 2. Problem 3. Big Promise 4. Solution 5. Benefits 6. Guarantee 7. Testimonials 8. False Close 9. Call to Action 10. PS Compe
  • 21. ing Copywring 18 February 2009
  • 22. Heading Compe
  • 23. ing Copywring 18 February 2009
  • 24. Problem Compe
  • 25. ing Copywring 18 February 2009
  • 26. Big Promise Compe
  • 27. ing Copywring 18 February 2009
  • 28. Solution Compe
  • 29. ing Copywring 18 February 2009
  • 30. Benefits Compe
  • 31. ing Copywring 18 February 2009
  • 32. Testimonials Compe
  • 33. ing Copywring 18 February 2009
  • 34. Guarantee Compe
  • 35. ing Copywring 18 February 2009
  • 36. False Close And, that’s not all ... Compe
  • 37. ing Copywring 18 February 2009
  • 38. Call to Action Compe
  • 39. ing Copywring 18 February 2009
  • 40. PS Compe
  • 41. ing Copywring 18 February 2009
  • 42. Emails More than 5 kb Less than 35 kb Less is more - html 4 strikes and you’re out Keeping legal Compe
  • 43. ing Copywring 18 February 2009
  • 44. Proposals Compe
  • 45. ing Copywring 18 February 2009
  • 46. Press Releases What When Where Why Who How Compe
  • 47. ing Copywring 18 February 2009
  • 48. Press Release To: The Star Release Date: Immediate Snake Oil 1 of 2 Snake Oil Salesmen of the 21st Century Content, content, content content, content, content, content, content, content, content, content, content content, content, content, content, content, content Ends For Further information: Compe
  • 49. ing Copywring 18 February 2009
  • 50. Compe
  • 51. ing Copywring 18 February 2009
  • 52. The Perfect Page Motivational Speaker in SA Page Title Motivational speaker in SA Metatags Rev up your conference with one of the top motivational Meta Description speakers in SA H1 Header Motivational Speaker in SA If you’re looking for a motivational speaker in SA to put 1st Paragraph your conference delegates in the right frame of mind. Content Content Last Paragraph To book your motivational speaker in SA call ....... Compe
  • 53. ing Copywring 18 February 2009
  • 54. Yum, yum!!! Compe
  • 55. ing Copywring 18 February 2009
  • 56. Influential Words Compe
  • 57. ing Copywring 18 February 2009
  • 58. Tools of the Trade Compe
  • 59. ing Copywring 18 February 2009
  • 60. Compe
  • 61. ing Copywring 18 February 2009
  • 62. Compe
  • 63. ing Copywring 18 February 2009
  • 64. Compe
  • 65. ing Copywring 18 February 2009
  • 66. Compe
  • 67. ing Copywring 18 February 2009
  • 68. Compe
  • 69. ing Copywring 18 February 2009
  • 70. Jacques de Villiers can be contacted on: Mobile: 0829063693 Email: jacques@jacquesdevilliers.com www.jacquesdevilliers.com www.jacquesdevilliers.co.za Compe
  • 71. ing Copywring 18 February 2009