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Facebook pages-vs-profiles-what-small-businesses-need-to-know

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  • 1. follow us on:www.verticalresponse.com
  • 2. Many people assume that Facebook profiles (used on a personal/individuallevel) and Facebook pages (designed for businesses) are the same thing.After all, they both pretty much look and function the same, right? Nope!Here are six important ways that they’re different, so you can set up your company’sFacebook page strategy for success – and get the most out of your “likers” (not “friends”).1 Follower Limits On your personal Facebook profile, your connections are called “friends.” On a business Facebook page, however, people “like” yourcompany. But here’s the biggest difference: Personalprofiles are restricted to 5,000 friends, while Facebookpages can generate an unlimited amount of “likes.” As yougrow your business’s following and social footprint, youprobably don’t want any kind of cap on how many peoplecan like your page. Tip 2: Tip 1: Personal profiles can be easily Businesses are not converted to pages, without permitted to have a compromising current friends personal Facebook profile, and subscribers, content and according to Facebook’s history. Learn more. terms of service. follow us on:www.verticalresponse.com 1
  • 3. Facebook Pages Vs. Profiles: What Small Businesses Need to Know 2 Page Limits Once tagged to a specific individual, email address and contact information, anindividual is limited to one personal profile.But businesses can have multiple Facebookpages all using similar organization information.A retail business with multiple locations, forexample, can have a separate Facebook pagefor each location and have them all associatedwith the same company and managed by thesame Facebook admin. This can potentiallyallow for greater overall brand connectionby establishing strong relationships and Whole Foods has individual Facebook Pages based on location.conversations with targeted audiences. Tip 3: Expand your following by sharing the great content you’re putting on your business page with the friends you’re already connected to on your personal profile. Check out this how-to video! 3 Show Up in Search Engine Results Just like the content on a public website or blog, the content on Facebook pages are indexed by search engines. This increases the chance that someone searching on Google, for example, may find your Facebook page in the results if your page has keywords and phrases that are relevant to their search. Most information on personal Facebook profiles, on the other hand, is not indexed due to privacy restrictions. As a business, this is a great opportunity for you to maximize your Facebook presence by optimizing page titles and posted content for search.The Whole Foods Portland Facebook Page shows up in the searchresults for specific keywords. follow us on:www.verticalresponse.com 2
  • 4. Facebook Pages Vs. Profiles: What Small Businesses Need to Know4 Show Up in Facebook Newsfeeds Within Facebook, EdgeRank (Facebook’s internalalgorithm) determines where and what posts from both pagesand profiles show up within a person’s newsfeed. Facebookcreated this formula to determine what posts it thinks you mightbe interested in. Some of the key factors in the EdgeRankalgorithm are affinity (how connected you are to a person’sprofile or a page), interaction level and how long the post hasbeen on Facebook. So the more of these three pieces of thepuzzle you can hit with your audience, the more likely that yourcontent will show up in their newsfeeds. This internal algorithmis the motivation for businesses to not only post great content,but to create and post information that will require interaction,stimulate conversation and trigger emotion. The more people share and comment on a piece of content, the more likely you’ll get greater Facebook exposure. 5 Page Insights Facebook offers a free tool called Page Insights for page administrators, and it’s not available to individual profiles. Insights provides data to measure the success of your content. Business owners can drill down and analyze trends in categories like demographics, audience growth and interaction, or engagement. The end goal of the Insights analytics package is to help page administrators/business owners find what content is working and what’s not.6 Paid Advertising In addition to reaching out to potential fans through posted content, owners of Facebook pages can leverage paid advertising to get more followers. This strategy allows you to target your ad to a specific audience based on location,gender, age, etc. You can start with a small/limited campaign and, if your ad gainstraction, adjust your advertising budget at any time.For an individual, Facebook is best for renewing old connections, maintainingcurrent connections and establishing new ones. For a business, however,Facebook’s greatest advantage is the ability to build a community, createinteractions and ultimately channel those actions into customers. Because ofthese two different needs, Facebook developed two different platforms.So what are you waiting for?Log back in and start reeling in those new “likers”; after all, they are unlimited! follow us on:www.verticalresponse.com 3

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