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QRCodes: What They Are and What They Mean for Communications
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QRCodes: What They Are and What They Mean for Communications

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This is a powerpoint I put together after first leaning what QRCodes were. …

This is a powerpoint I put together after first leaning what QRCodes were.

I was the President of the UWF chapter of the American Advertising Federation and gave the presentation to the Club.

The overwhelming response lead me to giving the same presentation 4 times to different classes within two weeks.

I hope you enjoy.

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Transcript

  • 1. QR Codes
    A growing medium for communication
  • 2. What are QR Codes
    QR Stands for Quick Response
    QR-Codes are two dimensional barcodes (data matrix) that are designed to hold content. They are designed to transfer the content quickly and efficiently.
  • 3. Uses
    Used to distribute information quickly
    Currently most popular in technological industries
    Started as codes used in the car industry but has started to mainstream into consumer use around the world ( Asia > Europe > U.S.)
  • 4. Where are QR Codes being utilized today?
    Business Cards
    Magazines
    Advertisements
    Billboards
    Busses
    Other Signs
    Monitor Screens
    T-Shirts
    And almost anywhere else with a flat surface!
  • 5. What kinds of info can be held in a QR Code?
    A QR Code can hold up to 7,089 characters
    Pictures, information, numeric information, web sites, ads, coupons can all be stored in these codes- and more!
    Regular barcodes can only hold up to 20 characters
  • 6. Basically …
    Any flat surface is scan-able
    You can stick them anywhere!
    They are normally not specifically labeled
    Entices curiosity
    Information is picked up and stored
    It stays with them and is stored in the smart phone until deleted!
    Medium for information distribution
    They can be scanned by more people
    than ever now
    due to the boom of smart phones!
  • 7. What does this mean for Communications?
    Lots of reasons why it is great!
    It is an opt in scenario
    Allows qualified customers immediate access to info – right at the Moment of Truth (when they recognize a need/want)
    It allows us to link the customers directly to where we want them
    As of now it is cool and new! People love that!
    It allows us to attach the company to the prospect individually
    It allows us to leave a future reference with the customer – we become accessible at any moment through the phone
    It is inexpensive – in fact – its FREE
    It is location specific as well as behavior specific
  • 8. You can have your own QR Code !
    QR codes are open to anyone!
    To make a basic one start with this site
    http://qrcode.kaywa.com/
    Other sites with more advanced features are available and you can have as many as you want! Just Google it.
  • 9. You can put them anywhere!
    The options are endless!
  • How to scan QR codes with your smart phone
    All you need is a smart phone with a camera
    Download any highly ranked barcode application
    Next time you see a QR Code scan it and see where it takes you!