My Personal Brand
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My Personal Brand



Jacqueline Clarke, Humber PR student, has her own personal brand! Check it out!

Jacqueline Clarke, Humber PR student, has her own personal brand! Check it out!



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My Personal Brand My Personal Brand Presentation Transcript

  • Booking my Personal Brand
    Jacqueline Clarke
  • The fantastic Jacqueline Clarke
    Who is the fantastic Jacqueline Clarke?
    I am fun-loving, energetic person who is excited to tackle challenges and become a stellar PR specialist. If only I could get my nose out of that book...
  • Goals that are pure Gold
    Build up my online presence, and my Twitter followers. Also, become a better networker as well as become known for a specialization in this field. I also plan to write a blog based on critiquing teen books.
    Who needs to know me?
    Event planning agenciesGovernment communication departmentsMusic PR agenciesOil companiesTourism communicationsPublishing companiesMajor book chains (Chapters, Barnes and Noble, etc).
  • Now, why should they care?My personal SWOT
    • Personable
    • Tech savvy
    • Calm
    • Energetic
    • Knowledgeable
    • Books
    • Music
    • Pop Culture
    • Fashion
    • Hesitant over building an online personality
    • Hate YouTube!
    • Not bilingual
    • Not a member of CPRS or IABC
    • Lack of networking
    • Canbe very laid back at times
    • Student competition
    • My lack of connections in Toronto
    • Weaknessesin certain areas or PR studies
    • Humber’s program to back me up
    • Connections through instructors and students at Humber
    • Connections through my past education endeavours
  • Key Messages about Jacqueline
  • Strategies to get where I’m going!
    I have recently started my Young Adult book review blog, and have based my Twitter entirely on books, with a strong and rising Twitter following in that related field. I am constantly involved in the YA book environment and I am slowly making a name for myself, while increasing my knowledge.
  • Tactics to make sure it works out!
    My YA book blog is finally up! With my own personal website and business cards coming, I am well on my way to making a name for myself. I am also constantly prowling Twitter for new and interesting book-related tweets and kindred spirit Twitters.
  • A very critical path
    May 30
    • Volunteer for an event in my area of interest
    • Add more PR professionals to my channels
    • Make more contacts in my interest areas
    • Start my book related blog
    April 28
    Join IABC and CPRS
    Finish my first semester
    Make connections in Newfoundland
    August 30
    • Have my location decision made
    • Keep up my online profiles
    • Have 5 solid PR contacts in both NL and Toronto.
    • Have portfolio ready to demonstrate skills and abilities
    June 20
    • Start attending job fairs
    • Start hunting for an internship
    • Update qualifications on resume
  • Channelling Myself
    Twitter - @JacquelineAnne2
    YouTube – jacquelinepr22
    Blogger –
    Slideshare: jacquelinec22
    Ning– Jacqueline Clarke
    Facebook – Jacqueline Clarke
    LinkedIn – Jacqueline Clarke
    My personal website (under construction)
  • Interested? I would be!
    My personal brand is an ongoing changing process, just like me. This is just a small representation of who I am as a person and what I have to offer the PR world. I am obsessed with YA books and it has become a huge part of who I am. I enjoy sharing this knowledge with the world, but I also have other aspects that make me awesome.