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How web content influences the buying process

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    How web content influences the buying process How web content influences the buying process Presentation Transcript

    • how web content influences the buying process soong hay wong | october 22, 2010
    • purchase cycle shoppers webpage customers
    • the ‘3 second rule’
    • know your buyers
    • buyers’ learning style the fixers axe
    • buyers’ learning style cheese & burger wisconsin milk marketing board
    • develop personality esty : indie marketplace
    • tell your story Drink Wise
    • interactive blog danny choo ‘blogger’
    • interactive brand jordan ‘history of fight’
    • feedback loops CONTACT US
    • Sign up for latest deals: iwantdiscount@abc.com
    • customer community woot! in-house community
    • go viral
    • really simple syndication
    • call to action
    • closing the deal step one step two step three
    • post purchase dialogue
    • track, track track
    • recap • 3 second rule • know your buyers • develop site personality • tell a story • listen to feedback • simple call to action • continue a post purchase dialogue • monitor site performance
    • thank you.