how web content influences
the buying process
soong hay wong | october 22, 2010
purchase cycle
webpage
shoppers
customers
the ‘3 second rule’
know your buyers
buyers’ learning style
the fixers
axe
buyers’ learning style
cheese & burger
wisconsin milk marketing board
develop personality
esty : indie marketplace
tell your story
Drink Wise
interactive blog
danny choo ‘blogger’
interactive brand
jordan ‘history of fight’
feedback loops
CONTACT US
iwantdiscount@abc.com
Sign up for latest deals:
customer community
woot!
in-house community
go viral
really simple syndication
call to action
closing the deal
step one
step two
step three
post purchase dialogue
track, track track
• 3 second rule
• know your buyers
• develop site personality
• tell a story
• listen to feedback
• simple call to action
...
thank you.
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How web content influences the buying process

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How web content influences the buying process

  1. 1. how web content influences the buying process soong hay wong | october 22, 2010
  2. 2. purchase cycle webpage shoppers customers
  3. 3. the ‘3 second rule’
  4. 4. know your buyers
  5. 5. buyers’ learning style the fixers axe
  6. 6. buyers’ learning style cheese & burger wisconsin milk marketing board
  7. 7. develop personality esty : indie marketplace
  8. 8. tell your story Drink Wise
  9. 9. interactive blog danny choo ‘blogger’
  10. 10. interactive brand jordan ‘history of fight’
  11. 11. feedback loops CONTACT US
  12. 12. iwantdiscount@abc.com Sign up for latest deals:
  13. 13. customer community woot! in-house community
  14. 14. go viral
  15. 15. really simple syndication
  16. 16. call to action
  17. 17. closing the deal step one step two step three
  18. 18. post purchase dialogue
  19. 19. track, track track
  20. 20. • 3 second rule • know your buyers • develop site personality • tell a story • listen to feedback • simple call to action • continue a post purchase dialogue • monitor site performance recap
  21. 21. thank you.
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