Client Presentation20090812 1508


Published on

Informative presentation

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Client Presentation20090812 1508

  1. 1. Welcome To: Reticle Web Marketing When Customers Search For You First !
  2. 2. Mission Statement Why We Exist <ul><li>Our success will rely on consistently delivering The Most Effective keyword S earch E ngine O ptimization services to all our clients! </li></ul><ul><li>We will be the tool and support that creates more website traffic and more profit generating opportunities for every product and service providing client. </li></ul><ul><li>All our extensive Web-Marketing services , metrics, reports and recommendations will support OUR MISSION . </li></ul>
  3. 3. Key Values What We believe Golden Rule: We will do our absolute best to serve and respect each client, supplier, and associate to the fullest of our abilities. Going above and beyond to be cooperative, courteous, and pleasant will be our standard operating principles without exception. Honesty: We are committed to a very high standard of integrity with our clients, suppliers and associates. We will keep our promises u nless extreme external circumstances exist. Communication: We will clearly & promptly communicate with all our clients, suppliers and associates. We will reply no later than the end of the following business day excepting injuries, illnesses, and vacations. Loyalty: We will recommend and promote our clients products or services whenever possible. We will gladly be an advocate for our clients , with your consent, every time we have the chance. Questions: We encourage all clients and associates to ask questions . We want every client fully informed and satisfied with our results, every step of the way. We believe that the only ‘bad’ question is the one that is never asked.
  4. 4. Terms & Definitions What You Should Know Search Engine Marketing (SEM) – Increases a website's search engine visibility and holds the attention of the search engine user once on your website. This is accomplished by using search engine optimization ( SEO ), pay-per-click ( PPC ) advertising, web design , web hosting , link building as well as other techniques. Search Engine Optimization (SEO) – Is a process of improving the ranking of a client website within the search results of a search engine. Additionally improving the volume and quality of traffic to a client website using an effective keyword strategy . Keyword – Single words or phrases normally entered by a search engine user, that will make your company name, website, products and services appear when a local, regional, national or global search is performed on a search engine. Keyword Strategy – With careful keyword research, the most effective local, regional, national or perhaps global keywords can be established to improve the relevance of your website to the search engine user looking for your product or service.
  5. 5. Terms & Definitions ( continued ) Pay-Per-Click (PPC) a.k.a. AdWords – Top dollar bids per click, per keyword, will win top positions on the right hand side and under Sponsored Links on any search page. When a search engine user enters a keyword the search engine provides results according to the highest bidder. The Pay-Per-Click ( PPC ) campaign is the primary income generator for all search engines. Website Design – To create a website presence for each client that perfectly matches the client’s needs in the areas of professional appearance, content , website navigation, ease - of - use and search engine ‘ friendliness ’ in order to successfully market the client’s products or services. Website Hosting – Computer servers display or host a client’s website and provide email services according to the client’s website domain name. Reticle Web Marketing can competitively host any client’s website and provide these email services specific to any domain name on our secure servers as an additional service.
  6. 6. Terms & Definitions ( continued ) E-Commerce – Any website that allows any prospective consumer to view products & services, add items to a shopping cart , check out, then pay with a major credit or debit card . E-Commerce allows for orders to be placed, and paid for; 24 hours per day, 7 days per week, from worldwide customers. Reticle Web Marketing ’s E-Commerce specialists can design and build any client’s E-Commerce needs as an additional service.
  7. 7. Best Clients Who Needs Us Most <ul><li>Business Owners, General Managers, Sales Managers and Marketing Managers who want more website traffic and more potential new customer opportunities BEFORE the competition! </li></ul><ul><li>All the above persons who want greater SEO results, clear reporting and an accountable Web Marketing partner who continually demonstrates their own unique value. </li></ul><ul><li>Any small, medium or large product or service providing company whose new and existing business opportunities are primarily coming from internet users and search engine consumers. (today, 94% of all B2B purchases begin with a keyword search) </li></ul><ul><li>Small, medium or large companies that simply want the mystery, confusion and unnecessary costs removed from SEO, Pay Per Click campaigns and all other Web Marketing services. </li></ul><ul><li>Any company that just can’t dedicate enough time to Web Marketing projects but knows that SEO and their ‘web presence’ are critical for the long-term success of their organization. </li></ul>
  8. 8. Key Services What We Do Best 1. Organic SEO – No other web marketing firm has the same proprietary methodology . No one shares our intense keyword monitoring disciplines. And none have the skilled technical people who are on our staff. We develop the key metrics that demonstrate the long-term value of Reticle Web Marketing ’s special Organic SEO services. 2. Pay Per Click/AdWords Mgt – When Reticle Web Marketing provides the Organic SEO service and manages the PPC program, your organic website ranking results to Page 1 are completed faster with lower cost. 3. Website Design – Whether we make the recommended changes to your website for the best Organic SEO results or you’d like a complete website overhaul, our expert team of web design professionals will produce the results you are looking for.
  9. 9. Additional Services How Else Can We Help 4. E-Commerce Sites – Our E-Commerce team is well equipped to help design, build, implement, and manage even the most complex Etail sites imaginable. Contact several clients from our referral list to see if our abilities impress you. Custom proposals will be presented based on what you need. 5. Website Hosting – This is an easy and cost effective service we provide on our dedicated server in our facility. Hosting your website with Reticle most often provides far quicker Organic SEO results. 6. Link Building – Another ‘a la carte’ service… we are very capable of finding and bridging the links your organization needs for the best and quickest Organic SEO rankings. 7. Web Consulting & Press Releases – Call us and pick our brain for any website question or current website challenge or new website project. Our hourly rate for Web Consulting & Press Releases won’t break the budget.
  10. 10. Proposal & Timelines How Much & How Soon <ul><li>Organic SEO Service </li></ul><ul><ul><li>National Ranking is $12,000 per website per year. $1,000 charged to a credit card or invoiced monthly. </li></ul></ul><ul><ul><li>Regional Ranking is $6,000 per website per year. $500 charged to a credit card or invoiced monthly. </li></ul></ul><ul><ul><li>Local Ranking is $2,700 per website per year. $225 charged to a credit card or invoiced monthly. </li></ul></ul><ul><ul><li>Using our proprietary organic SEO methodology we optimize your website and ensure quick and consistent ranking on all the major search engines. </li></ul></ul><ul><li>Pay Per Click Mgt </li></ul><ul><ul><li>Est. $500+ per month depending on your maximum PPC budget. </li></ul></ul><ul><ul><li>Reticle will facilitate Google™ PPC charges on your behalf. </li></ul></ul><ul><li>Website Design (major or minor overhaul) </li></ul><ul><ul><li>$5,000 - $10,000+ depending on your specific requirements. </li></ul></ul><ul><ul><li>A custom proposal will be presented with firm prices. </li></ul></ul><ul><ul><li>Delivery: 2 - 6 months or more depending on your the urgency and intricacy of your needs. </li></ul></ul>
  11. 11. Proposal & Timelines How Much & How Soon (cont.) <ul><li>E-Commerce Sites ( Etail site with full credit & debit card processing abilities) </li></ul><ul><ul><li>$5,000 - $15,000+ depending on your requirements. </li></ul></ul><ul><ul><li>Delivery: 4 - 8 months or more depending on your urgency and the intricacy of your needs. </li></ul></ul><ul><ul><li>A custom proposal will be presented with firm prices. </li></ul></ul><ul><li>Website Hosting </li></ul><ul><ul><li>$25 per month for Local clients; $50 per month for National & Regional clients charged to a credit card or invoiced each month. </li></ul></ul><ul><ul><li>Delivery: 3 - 5 business days after access to your website is granted. </li></ul></ul><ul><li>Link Building </li></ul><ul><ul><li>A custom proposal will be presented depending on the size and scope of your needs, and how many links you want built. </li></ul></ul><ul><ul><li>Delivery: Generally 5 - 10 business days. </li></ul></ul><ul><li>Web Consulting & Press Releases </li></ul><ul><ul><li>$90 - $120 per hour depending on the project’s size and scope. Any additional collateral materials required are not included. </li></ul></ul>
  12. 12. FAQ’s Frequently Asked Questions <ul><li>Q: Who is using Reticle Web Marketing ’s services now? </li></ul><ul><li>A: Some of our customers include: E-Commerce retailers, insurance companies, attorneys, automotive services, industrial machining, industrial and commercial product suppliers. </li></ul><ul><li>Q: What makes Reticle Web Marketing different from other internet marketing companies? </li></ul><ul><li>A: Our proprietary methodology produces more effective results than our competitors. Our intense keyword research disciplines produce effectively targeted keyword strategies that show improved search engine ranking and drives increased relevant traffic to your website. </li></ul><ul><li>Q: How long before my website ranks on all major search engines? </li></ul><ul><li>A: The majority of local or regional keywords will take on average 90+ days. Some national or global keywords could take 180+ days if they are very general keywords or phrases. But, your rankings will improve and you will see the progress each month. </li></ul>
  13. 13. FAQ’s ( continued ) <ul><li>Q: What forms of payment do you accept? </li></ul><ul><li>A: We prefer direct billing a credit card each month to avoid the extra cost of invoicing. Monthly invoices can be sent if needed and are due upon receipt. </li></ul><ul><li>Q: When do I start getting invoiced? </li></ul><ul><li>A: The first $1,000 is due when the SEO Service Agreement is signed. Subsequent fees will be charged or invoiced every 30 days following the first payment. </li></ul><ul><li>Q: Is there a Price benefit if I prepay for 1 year of SEO now? </li></ul><ul><li>A: We offer one free month of SEO if you prepay, for the entire year, when the Service Agreement is signed. </li></ul><ul><li>Q: Are there discounts if I need SEO for 3 or more websites? </li></ul><ul><li>A: We would be happy to discuss multiple website discounts with you. We’ll even make effective suggestions to reduce the cost for multiple websites that have similar keyword strategies. </li></ul>
  14. 14. FAQ’s ( continued ) <ul><li>Q: Can I cancel the Organic SEO service at any time? </li></ul><ul><li>A: Yes, with a 30 day written notice. We want every customer satisfied with their organic keyword ranking results month by month. Since our service can take 90+ days before many keywords get you Page 1 ranking, we ask that you give us at least 120+ days to prove ourselves. You will only be responsible for a full month or a prorated monthly amount depending on when your notice is received. </li></ul><ul><li>Q: Why do I need organic SEO or a Pay Per Click Program? </li></ul><ul><li>A: Today, 94% of all product and service companies are being found by keyword searches on the internet. Your new customers are NOT looking beyond Page 1 for your company, your products or your services. Are they finding you on Page 1 now? </li></ul><ul><li>Q: Who will handle my web design and e-commerce needs? </li></ul><ul><li>A: Our Web Design and E-Commerce Team will follow up and guide you through this process. </li></ul>
  15. 15. Testimonials What Our Clients Say About Us <ul><li>“ I started building websites in 1996. I began studying the internet and learning a lot about the search engines at the same time. Over the years, I gained a lot of knowledge about SEO, website optimization and effective internet marketing. </li></ul><ul><li>  </li></ul><ul><li>“ When I started my website, in March 2006, I already knew that I needed page 1 ranking for my new venture to succeed. Google had already become “the place to be found” and internet users were no longer looking beyond the first page for what they wanted to find. </li></ul><ul><li>  </li></ul><ul><li>“ I built with all the intelligence that I had learned. I could only manage to get my website on page 3 or page 4 but I knew that no one would ever find my website this far back on the search results. </li></ul><ul><li>  </li></ul><ul><li>“ Chris, from Reticle Web Marketing , was a friend of mine and he suggested I make a couple small changes to my website. Reticle also began applying their special ranking methods to my website. My website quickly jumped to page 2 after making the small changes and within a month or two, Reticle had my website on page 1 and I’ve been there ever since. </li></ul><ul><li>  </li></ul><ul><li>“ What Reticle does is truly unique. Page 1 on Google has become the most valuable advertising space for businesses today. Reticle has mastered the science and removed much of the mystery behind SEO. If you want the visibility and the new business opportunities that come from being found on page 1, give Reticle a call. They can help. “ </li></ul><ul><li>  </li></ul><ul><li>Jeff Jones </li></ul><ul><li>Owner –   </li></ul>
  16. 16. Testimonials ( continued ) <ul><li>“ I had always relied traditional advertising methods in order to attract new clients and grow my law practice. I wasn’t very interested when Reticle Web Marketing approached me with SEO and I was a bit skeptical when Reticle explained that my website could be a high performance revenue generating tool. I never thought that people would be seriously searching for a lawyer in Kettering, Ohio on the internet. </li></ul><ul><li>  </li></ul><ul><li>“ I decided to give Reticle a chance anyway. Their knowledge of SEO and web marketing is amazing. But it was their commitment to growing my law firm, with everything they know, that impressed me most. </li></ul><ul><li>  </li></ul><ul><li>“ In short order, Reticle had my website ranked on the first page for many of my best keywords and my website traffic went from 2 hits per month to nearly 800 hits per month. I am getting new clients every month and my law practice is growing. More than 20% of my new clients are coming from the internet since Reticle has been in control of my SEO effort. </li></ul><ul><li>  </li></ul><ul><li>“ People are finding me first on the internet for less cost than a phone book ad, thanks to Reticle and their abilities. “ </li></ul><ul><li>  </li></ul><ul><li>Lee Hohl </li></ul><ul><li>Attorney at Law </li></ul>
  17. 17. Next Steps How Do We Begin? <ul><li>We will research keywords most relevant to your product or service, then offer suggestions to help create the best keyword strategy for your business. </li></ul><ul><li>We will completely review your website. We will make specific recommendations for content and format changes to your website, if necessary. We will even make the website changes but only with your approval. </li></ul><ul><li>We will communicate any additional action items that we suggest in order to rank your site on the all major search engines as soon as possible. </li></ul><ul><li>We will go over any remaining questions or concerns you may have. </li></ul><ul><li>We need the one-year service agreement signed & returned with 1 month’s SEO service fees paid in advance. </li></ul>