Summary Idea Idea Climate change caused by greenhouse gas (GHG) emissions is a serious threat facing the world today. Achieving substantial reductions in global GHG emissions will require a concerted international effort involving governments and corporations acting under international treaties as well as independent action by businesses and individuals prepared to take responsibility for their own GHG emissions footprint. On 9 May of the year 2005, General Electric announced the commencement of the US$ 150 billion company's new environmentally-friendly business initiative "ecomagination." The plan might prove to be not only the most dramatic effort by a multi-national to embrace green technology, but also a completely new, means of instantly and authentically building green into the brand. ‘Green can be green'—that we can do the right thing environmentally and make money while we do it. Also other companies have seen the opportunity of green marketing. "It is about a business opportunity, and we believe we can increase our revenue behind these products and services.“ Surveys from IBM and the economist in 2008 show that sustainable companies report more success in revenue and reducing costs than others. Herein lies the strong element of Carbon Coins. It is, at heart, a GHG reduction and integrated marketing company that sells its loyalty concept and therefore create a money-making initiative for companies, while at the other side uses the revenues to reduce GHG on a local and transparent way. Our motto: Sustainable technologies are not just "feel good" projects; they represent the business of the future. Sources: Brandchannel.com, IBM, The Economist, Ecosecurities Carbon Coins is a unique marketing proposition that combines customer loyalty and local emission reduction projects. It can be used for B2C and B2B markets and creates a larger interest group while reducing GHG emission on a larger, not only economical scale! Carbon Coins process Carbon Coins loyalty points –hereafter called CC- are bought from Carbon Coins by “a company” – hereafter called the company- that wants to promote itself or its products in relation to sustainability. These CC can be connected to all different commercial items, A new hybride car, an insurance policy, cleaner fuel , ecological produced shoes or sustainable mail delivered in a new way. The CC can be connected to every product or to every product part of the companies marketing campaign. Carbon Coins transfers the CC to customers of the company via its www.carboncoins.com website. The customer can put the CC on local initiated projects, projects all selected by Carbon Coins or for buying their own sustainable products. They will see pictures and videos, written text on the project progress and Google maps locations and get a digital newsletter on the project. In the customers “ balance tab” , the logo’s of the CC sponsors with a link to their website are visible. Once on Carbon Coins website, consumers are invited to off-setting their own footprint, carbon emission from house, car and travel, as well as buying their own CC for local projects or give CC to friends or family, creating a flood of CC, “money”, going to local GHG reduction projects. Carbon Coins uses the money to invest in local green house emission reduction projects. These projects are registered in a database. These local projects vary from solar panels on schools and retirement homes to other local important projects. Also on projects not economical feasible, but ecological or GHG related very feasible. Carbon Coins is filling the gap between investors or lenders and the money that is needed to start non economical but sustainable “right” projects © 2009 Carbon Coins, All rights reserved.

Idea

Climate change caused by greenhouse gas (GHG) emissions is a serious threat facing the world today. Achieving substantial reductions in global GHG emissions will require a concerted international effort involving governments and corporations acting under international treaties as well as independent action by businesses and individuals prepared to take responsibility for their own GHG emissions footprint.

On 9 May of the year 2005, General Electric announced the commencement of the US$ 150 billion company's new environmentally-friendly business initiative "ecomagination." The plan might prove to be not only the most dramatic effort by a multi-national to embrace green technology, but also a completely new, means of instantly and authentically building green into the brand. ‘Green can be green'—that we can do the right thing environmentally and make money while we do it.

Also other companies have seen the opportunity of green marketing. "It is about a business opportunity, and we believe we can increase our revenue behind these products and services.“

Surveys from IBM and the economist in 2008 show that sustainable companies report more success in revenue and reducing costs than others.

Herein lies the strong element of Carbon Coins. It is, at heart, a GHG reduction and integrated marketing company that sells its loyalty concept and therefore create a money-making initiative for companies, while at the other side uses the revenues to reduce GHG on a local and transparent way. Our motto: Sustainable technologies are not just "feel good" projects; they represent the business of the future.

Sources: Brandchannel.com, IBM, The Economist, Ecosecurities

Carbon Coins process

Carbon Coins loyalty points –hereafter called CC- are bought from Carbon Coins by “a company” – hereafter called the company- that wants to promote itself or its products in relation to sustainability.

These CC can be connected to all different commercial items, A new hybride car, an insurance policy, cleaner fuel , ecological produced shoes or sustainable mail delivered in a new way. The CC can be connected to every product or to every product part of the companies marketing campaign.

Carbon Coins transfers the CC to customers of the company via its www.carboncoins.com website. The customer can put the CC on local initiated projects, projects all selected by Carbon Coins or for buying their own sustainable products. They will see pictures and videos, written text on the project progress and Google maps locations and get a digital newsletter on the project. In the customers “ balance tab” , the logo’s of the CC sponsors with a link to their website are visible.

Once on Carbon Coins website, consumers are invited to off-setting their own footprint, carbon emission from house, car and travel, as well as buying their own CC for local projects or give CC to friends or family, creating a flood of CC, “money”, going to local GHG reduction projects.

Carbon Coins uses the money to invest in local green house emission reduction projects. These projects are registered in a database.

These local projects vary from solar panels on schools and retirement homes to other local important projects. Also on projects not economical feasible, but ecological or GHG related very feasible.

Carbon Coins is filling the gap between investors or lenders and the money that is needed to start non economical but sustainable “right” projects

Summary Background Background Carbon Coins is focussing at becoming a highly innovative organisation that will be active in the different steps of the sustainable marketing and GHG reduction value chain Carbon Coins success will be driven by its capabilities and its innovative approach of the two. Development activities and operations focus on: Converting sustainable loyalty campaign’s into personal CC within the C2C, B2C markets Offering a web based application for voluntary GHG offset Outlet for emissions reductions projects that are not viable or economical or to small Customer carbon management where individual consumers have the opportunity to reduce their own carbon footprints, while companies can offset their emissions to distinguish their environmental credentials among competitors. Consumer awareness on local projects Local projects are visible and transparent. Local solar projects on schools stimulate education but also competiveness amongst schools, classes, teachers and parents Local projects “feel” good and create a positive image Local projects gain strong involvement and participation Result in more off-setting and new projects Being local and sustainable is good and reliable and shows concern Partnering with large sustainable B2C and B2B companies as entry point for the sustainable loyalty market © 2009 Carbon Coins, All rights reserved. Headquarters The Netherlands

Background

Carbon Coins is focussing at becoming a highly innovative organisation that will be active in the different steps of the sustainable marketing and GHG reduction value chain

Carbon Coins success will be driven by its capabilities and its innovative approach of the two.

Development activities and operations focus on:

Converting sustainable loyalty campaign’s into personal CC within the C2C, B2C markets

Offering a web based application for voluntary GHG offset

Outlet for emissions reductions projects that are not viable or economical or to small

Customer carbon management where individual consumers have the opportunity to reduce their own carbon footprints, while companies can offset their emissions to distinguish their environmental credentials among competitors.

Consumer awareness on local projects

Local projects are visible and transparent.

Local solar projects on schools stimulate education but also competiveness amongst schools, classes, teachers and parents

Local projects “feel” good and create a positive image

Local projects gain strong involvement and participation

Result in more off-setting and new projects

Being local and sustainable is good and reliable and shows concern

Headquarters The Netherlands

Outlook According to a MIT survey in 2006, Americans rank climate change as the country’s most pressing environmental problem—a dramatic shift from three years ago, when they ranked climate change sixth out of 10 environmental concerns. Almost three-quarters of the respondents felt the government should do more to deal with global warming, and individuals were willing to spend their own money to help. The findings are a result of two surveys, the first administered in September 2003 and the follow-up in September 2006. Each survey included about 20 questions focusing on the environment, global warming, and a variety of climate-change-mitigation technologies. Comparing results from the two surveys provides insights into how public awareness, concern, and understanding have changed—or not changed—during the past three years. The environment continues to rank in the middle of the list of “most important issues facing the U.S. today.” However, among 10 environmental problems, global warming (or climate change) now tops the list: Almost half the respondents put global warming in first or second place. In 2003, the destruction of ecosystems, water pollution, and toxic waste were far higher priorities. There is also an increased sense that global warming is an established problem. In the 2006 survey, 28 percent of the respondents agreed that it is a serious problem and immediate action is necessary—up from 17 percent in 2003. All together, almost 60 percent of the 2006 respondents agreed that there’s enough evidence to warrant some level of action. The other big change is a substantial increase in people’s willingness to spend their own money to do something about it. In 2003, people were willing to pay on average $14 more per month on their electricity bill to “solve” global warming. In 2006 they agreed to pay $21 more per month—a 50 percent increase in their willingness to pay. The sustainable market Acceptance of climate change issues Consumer consciousness for climate change in US domestic market accounted in 2006 for a value of $14 billion. Source: Climate change now Americans’ #1 environmental concern, MIT survey finds, Nancy Stauffer; MIT Laboratory for Energy and the Environment, MIT Carbon Sequestration Initiative, November 2006 According to a recent HIER survey in the Netherlands, 2/3 of the people see humans as cause of global warming 44% of the respondents will start in 2008 with measures to change behaviour varying from switching of machines to using less energy. 8% will compensate their emission through emission reduction projects or forestry projects. Source: HIER : Milieubewustzijn van de Nederlander in kaart, een kwantitatief research naar de houding kennis en het gedrag ten opzichte van klimaatverandering, Ruigrok/Netpanel, December 2007 © 2009 Carbon Coins, All rights reserved.

Outlook

According to a MIT survey in 2006, Americans rank climate change as the country’s most pressing environmental problem—a dramatic shift from three years ago, when they ranked climate change sixth out of 10 environmental concerns.

Almost three-quarters of the respondents felt the government should do more to deal with global warming, and individuals were willing to spend their own money to help.

The findings are a result of two surveys, the first administered in September 2003 and the follow-up in September 2006. Each survey included about 20 questions focusing on the environment, global warming, and a variety of climate-change-mitigation technologies.

Comparing results from the two surveys provides insights into how public awareness, concern, and understanding have changed—or not changed—during the past three years.

The environment continues to rank in the middle of the list of “most important issues facing the U.S. today.” However, among 10 environmental problems, global warming (or climate change) now tops the list: Almost half the respondents put global warming in first or second place. In 2003, the destruction of ecosystems, water pollution, and toxic waste were far higher priorities.

There is also an increased sense that global warming is an established problem. In the 2006 survey, 28 percent of the respondents agreed that it is a serious problem and immediate action is necessary—up from 17 percent in 2003. All together, almost 60 percent of the 2006 respondents agreed that there’s enough evidence to warrant some level of action.

The other big change is a substantial increase in people’s willingness to spend their own money to do something about it. In 2003, people were willing to pay on average $14 more per month on their electricity bill to “solve” global warming. In 2006 they agreed to pay $21 more per month—a 50 percent increase in their willingness to pay.

According to a recent HIER survey in the Netherlands, 2/3 of the people see humans as cause of global warming

44% of the respondents will start in 2008 with measures to change behaviour varying from switching of machines to using less energy.

8% will compensate their emission through emission reduction projects or forestry projects.

The sustainable market Customers benefits Customers benefits Sustainability distinguishes from competitors and may serve as a marketing tool to attract new customers An IBM 2008 survey showed that Corporate Social companies report more success in revenue and reducing costs. 68% of business leaders are now utilizing CSR as an opportunity and platform for growth. Companies will be able to demonstrate their efforts to be a sustainable and social responsible company. Sustainable companies receive more acknowledgement from clients, employees, shareholders and others. A very important asset is a companies ability to convert brand power into customer buying decission. A company that has trusted information that it can share with it’s stakeholders at any time can be a trustworthy partner in sustainability and therefore a partner at a buying decission Employees will be proud to be working for their company as it is taking clear responsibility for her actions. The employees are vice versa likely to take more responsibility for your company; Being active in the field of sustainability stimulates innovation. Innovative companies make better profits An active sustainability policy will attract investors and related partners [Key message here] Carbon Coins will contribute to loyalty programs based on firm contracts and local emission reduction projects The profile of outperforming companies Companies that report they are substantially outperform their competitors already, gaining the benefits that result from a sustainable strategy integrated into the core of their business Understand their customers sustainability expectations well Have increased the amount of information they provide about the sourcing, composition and impact of their products, services and operations Collaborate with consumers and business partners on their sustainable initiatives Engage their full base of employees in their sustainable objectives (i.e. not top down) Place critical importance on, and consider themselves very effective at, sustainable supply chain processes Consider themselves very effective at developing products and services with positive societal or environmental impact Place critical importance on, and consider themselves very effective at aligning philanthropy with business priorities © 2009 Carbon Coins, All rights reserved.

Customers benefits

Sustainability distinguishes from competitors and may serve as a marketing tool to attract new customers

An IBM 2008 survey showed that Corporate Social companies report more success in revenue and reducing costs. 68% of business leaders are now utilizing CSR as an opportunity and platform for growth.

Companies will be able to demonstrate their efforts to be a sustainable and social responsible company. Sustainable companies receive more acknowledgement from clients, employees, shareholders and others.

A very important asset is a companies ability to convert brand power into customer buying decission. A company that has trusted information that it can share with it’s stakeholders at any time can be a trustworthy partner in sustainability and therefore a partner at a buying decission

Employees will be proud to be working for their company as it is taking clear responsibility for her actions. The employees are vice versa likely to take more responsibility for your company;

Being active in the field of sustainability stimulates innovation. Innovative companies make better profits

An active sustainability policy will attract investors and related partners

The profile of outperforming companies

Companies that report they are substantially outperform their competitors already, gaining the benefits that result from a sustainable strategy integrated into the core of their business

Understand their customers sustainability expectations well

Have increased the amount of information they provide about the sourcing, composition and impact of their products, services and operations

Collaborate with consumers and business partners on their sustainable initiatives

Engage their full base of employees in their sustainable objectives (i.e. not top down)

Place critical importance on, and consider themselves very effective at, sustainable supply chain processes

Consider themselves very effective at developing products and services with positive societal or environmental impact

Place critical importance on, and consider themselves very effective at aligning philanthropy with business priorities

Sales strategy Customers and sustainability [Key message here] Carbon Coins offers value based on sustainability campaigns. Sustainability definition A sustainable brand is structural and must show the awareness of the company. It must embrace or connect to the planet philosophy It is clear and transparent to all stakeholders It is a voluntary action by the company, not part of legal or mandatory business It is not charity, as this lacks a structural component and does not give transparency to stakeholders Sustainability means that companies develop awareness on their environmental responsible roll and give meaning to this roll on a structural basis Proposition “ being sustainable” In climbing the sustainable value curve from compliance to growth, companies must: 1. Align and incorporate it with business strategy and integrate it across all operational functions. Thus, making it easy to invest (not spend) the funds necessary to achieve its objectives. 2. Implement an open information strategy for more transparent information-sharing with multiple stakeholders. 3. Leverage transparency to increase the level of engagement of key constituents and customers. 4. Companies must, at the very least, be part of that debate, for their own sakes as well as for that of society as a whole. When these activities are done right, it offers a company improved relationships with all of its key constituents, more loyal customers, lower costs, higher revenues and an overall improvement of the business’ standing in society! © 2009 Carbon Coins, All rights reserved.

Sustainability definition

A sustainable brand is structural and must show the awareness of the company.

It must embrace or connect to the planet philosophy

It is clear and transparent to all stakeholders

It is a voluntary action by the company, not part of legal or mandatory business

It is not charity, as this lacks a structural component and does not give transparency to stakeholders

Sustainability means that companies develop awareness on their environmental responsible roll and give meaning to this roll on a structural basis

Proposition “ being sustainable”

In climbing the sustainable value curve from compliance to growth, companies must:

1. Align and incorporate it with business strategy and integrate it across all operational functions. Thus, making it easy to invest (not spend) the funds necessary to achieve its objectives.

2. Implement an open information strategy for more transparent information-sharing with multiple stakeholders.

3. Leverage transparency to increase the level of engagement of key constituents and customers.

4. Companies must, at the very least, be part of that debate, for their own sakes as well as for that of society as a whole.

When these activities are done right, it offers a company improved relationships with all of its key constituents, more loyal customers, lower costs, higher revenues and an overall improvement of the business’ standing in society!

Sales strategy Consumers and Carbon Coins proposition The “new customer” for leading companies The only way to decide what’s really relevant is to engage customers/consumers. Listen to their ideas. Make it easy for them to find the answers to their questions online, through labels and from sales and service employees. Analyze underlying themes and make your actions and information increasingly relevant. Increasingly, companies are making information interactive, encouraging consumers to call an information desk, or check a product code on the Internet to find the information they need. Interactions like these can be tracked and analyzed to better understand customers’ interests and expectations. Carbon Coins proposition Carbon Coins provides reliability. Sustainability is a complex story. The preparation of the environmental balance of a product, process or a company should take into account many things: How much energy is consumed? What CO2 emissions? How is it packaged? A consumer can’t understand this - let alone check this. Consumers should therefore be able to, and willing to trust the sustainable image. Carbon Coins could contribute to this. Carbon Coins is evolutionary, not revolutionary . The sustainable thinking of consumers is slower than the arrival of sustainable technologies at the market. The broader public must slowly be involved. Kyoto takes already many years. Carbon Coins may accelerate consumer awareness, changing sustainable thinking into acting. Sustainability is not a niche anymore. Large companies will brand themselves with a greener image, investing large amounts of money. For smaller players it will therefore be difficult to distinguish themselves. Through Carbon Coins any sustainable company can still remain visible. [Key message here] Carbon Coins is transparent and clear for all stakeholders. Carbon Coins makes it simple and transparent Only few will know as much of sustainability within a company as the company itself. Carbon Coins can help translating the benefits of a sustainable product, process or organization and offers the necessary transparency and clearness. Carbon Coins involves target groups. Sustainable does not need to be an all-or-nothing proposition. There is always something else more sustainable. Through Carbon Coins target groups can get involved and can show that they also can contribute Carbon Coins makes sustainability positive instead of negative. Investing is positive whereas reduction has a negative image. For the future investing is the only solution. Carbon Coins supports sustainability as an emotion Sustainability is not only a technical but mostly a emotional evolution. People can be proud of investing through Carbon Coins in a better world . © 2009 Carbon Coins, All rights reserved.

The “new customer” for leading companies

The only way to decide what’s really relevant is to engage customers/consumers.

Listen to their ideas. Make it easy for them to find the answers to their questions online, through labels and from sales and service employees.

Analyze underlying themes and make your actions and information increasingly relevant.

Increasingly, companies are making information interactive, encouraging consumers to call an information desk, or check a product code on the Internet to find the information they need.

Interactions like these can be tracked and analyzed to better understand customers’ interests and expectations.

Carbon Coins proposition

Carbon Coins provides reliability. Sustainability is a complex story. The preparation of the environmental balance of a product, process or a company should take into account many things: How much energy is consumed? What CO2 emissions? How is it packaged? A consumer can’t understand this - let alone check this. Consumers should therefore be able to, and willing to trust the sustainable image. Carbon Coins could contribute to this.

Carbon Coins is evolutionary, not revolutionary . The sustainable thinking of consumers is slower than the arrival of sustainable technologies at the market. The broader public must slowly be involved. Kyoto takes already many years. Carbon Coins may accelerate consumer awareness, changing sustainable thinking into acting.

Sustainability is not a niche anymore. Large companies will brand themselves with a greener image, investing large amounts of money. For smaller players it will therefore be difficult to distinguish themselves. Through Carbon Coins any sustainable company can still remain visible.

Carbon Coins makes it simple and transparent Only few will know as much of sustainability within a company as the company itself. Carbon Coins can help translating the benefits of a sustainable product, process or organization and offers the necessary transparency and clearness.

Carbon Coins involves target groups. Sustainable does not need to be an all-or-nothing proposition. There is always something else more sustainable. Through Carbon Coins target groups can get involved and can show that they also can contribute

Carbon Coins makes sustainability positive instead of negative. Investing is positive whereas reduction has a negative image. For the future investing is the only solution.

Carbon Coins supports sustainability as an emotion Sustainability is not only a technical but mostly a emotional evolution. People can be proud of investing through Carbon Coins in a better world .