Mobile marketing for brand
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Mobile marketing for brand

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Mobile App not equals to Mobile Marketing! check out what brand can

Mobile App not equals to Mobile Marketing! check out what brand can

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Mobile marketing for brand Presentation Transcript

  • 1. Mobile MarketingVolkswagen Jacob Tang @唐寅Jacob
  • 2. Agenda Why brand need mobile marketing What brand can do via mobile How to do it on different categories Blog: Mobile Marketing Watch@唐寅Jacob
  • 3. Why brand need mobile marketing? 1999 2012 years in West V.S Computer Mobile@唐寅Jacob
  • 4. What brand can do via mobile ? Mobile App Not Equals to Mobile Marketing Mobile App Mobile Site Mobile Promotion Mobile SolutionYounger than 30 Younger than 30 Younger than 30 Younger than 30@唐寅Jacob
  • 5. How to do it – Mobile App ( Type ) 3 major types of mobile app for brand Entertainment Promotion Function - Brand awareness -  Campaign support -  Value added -  Easy to drive attention -  Innovation -  Regular use -  Entertainment -  Message deliver -  Rich content -  User Engagement -  Interaction -  Synergy@唐寅Jacob
  • 6. How to do it – Mobile App ( Sports Car Challenge )
  • 7. How to do it – Mobile site Mobile site is more important compare with mobile application, which help customer to obtain instant brand information without spending minutes to download and installation .
  • 8. How to do it – Mobile promotionEarned Media Paid Media Paid Media -  Mobile Ad Network-  Weibo Fans -  AdMob / Inmobi -  Sina / Tencent -  Youmi / Weiyun-  Kaixin / Renren -  Mobile Forum / BBS -  Brand page - Weiphone / Gphone-  Douban -  Mobile Portal -  Mini Site -  3G / Sina / Sohu -  Solo App -  UC / Weixin -  Market Place -  Search Engine Owned Media -  Company website -  Campaign Site -  Newsletter Earned Media Owned Media @唐寅Jacob
  • 9. How to do it – Mobile solution Event TV Outdoor Radio Mag@唐寅Jacob
  • 10. Where to obtain mobile marketing info?Question Where to obtain Mobile Marketing information?Blog: www.MobileMarketingWatch.cnLogo:@唐寅Jacob
  • 11. Thanks @唐寅Jacob