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Product is Design

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The lines between traditional Product and Design roles are continuing to blur. Collaboration, empathy and action are just a few of the qualities expected in todays creative problem solver. Jacob …

The lines between traditional Product and Design roles are continuing to blur. Collaboration, empathy and action are just a few of the qualities expected in todays creative problem solver. Jacob will discuss what he's learned designing and shipping products from both Adobe's Experience Design and Product teams and how you can bring your own ideas to life.

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Transcript

  • 1. Jacob Surber @jacobsurber Product is Design
  • 2. Let’s start from the beginning
  • 3. I was a Flash guy…
  • 4. Flash brought: Creativity Logic + Interaction Animation +
  • 5. Ad Agency Tech Consulting + Adobe XD +
  • 6. There is no better feeling than shipping
  • 7. What is product? “Product”
  • 8. What my parents think i do: ? What I think I do: What I really do: What my users thinkWhat my friends think I do: What my team think I do:
  • 9. We’ve all “shipped”
  • 10. What I’ve learned from shipping
  • 11. Thing #1 Importance of telling your story
  • 12. We all have a story idea passion dream goal
  • 13. Idea’s have two opposing forces Entropy Momentum &
  • 14. How do you define that story?
  • 15. Visually http://zurb.com/article/917/how-much-life-does-the-paper-napkin-sketc
  • 16. Speed & Volume are you friends Change your venue Don’t be alone Wrong is not a word
  • 17. Resources: Course Library of Examples Blog Posts University Suite of apps: Surveys Testing Feedback Apps
  • 18. Experientially
  • 19. Experientially
  • 20. “The importance of selling your vision” Kevin Rose via Medium A team aligned behind a vision will move mountains.
  • 21. Empathy Fellow designers, let’s try to get through a day without saying “empathy” or “story” https://twitter.com/zeldman/status/456217272840122368
  • 22. Empathy for management
  • 23. Thing #2 The art of execution
  • 24. execution over ideation
  • 25. execution does not imply SUCCESS
  • 26. Steve Fisher @hellofisher
  • 27. Be Proactive 1#
  • 28. Don’t over commit 2#
  • 29. “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.”
  • 30. Invest in Foresight 3#
  • 31. Know the difference between problems and solutions 4#
  • 32. Understanding the requirements and contraints of the project 5#
  • 33. Product is about Collaboration Thing #3
  • 34. Collaboration is the foundation of relationships
  • 35. Does collaboration imply compromise?
  • 36. “Have a healthy disregard for the impossible”
  • 37. 57 Things Adobe “Originality is overrated. Difference isn’t the goal. Better is.”
  • 38. Thing #4 The importance of Letting Go
  • 39. Passionis the most power tool for any creator
  • 40. Workflow Waterfall Agile Lean
  • 41. Quality Uncertainty Workflow
  • 42. Constant Iteration
  • 43. Is there a regression from the age of specialization?
  • 44. Thing #5 Leadership
  • 45. Lawyers
  • 46. Executive Creative Director Creative Director Sr. Designer Designer Jr. Designer
  • 47. What can you do?
  • 48. Leadership comes from everywhere it’s the small things
  • 49. Have a point of view & be able to back it up
  • 50. "Nothing extraordinary is ever achieved through ordinary means" @scottbelsky
  • 51. Creative process is about moments in time
  • 52. Thank you! @jacobsurber