Jacob Surber
@jacobsurber
Product
is
Design
Let’s start from the beginning
I was a Flash guy…
Flash brought:
Creativity
Logic
+
Interaction
Animation
+
Ad
Agency
Tech
Consulting
+
Adobe
XD
+
There is no better feeling
than shipping
What is product?
“Product”
What my parents think i do:
?
What I think I do: What I really do:
What my users thinkWhat my friends think I do: What my ...
We’ve all “shipped”
What I’ve learned
from shipping
Thing #1
Importance of telling
your story
We all have a story
idea
passion
dream
goal
Idea’s have two opposing forces
Entropy
Momentum
&
How do you define that story?
Visually
http://zurb.com/article/917/how-much-life-does-the-paper-napkin-sketc
Speed & Volume
are you friends
Change your venue
Don’t be alone
Wrong is not a word
Resources:
Course
Library of Examples
Blog Posts
University
Suite of apps:
Surveys
Testing
Feedback
Apps
Experientially
Experientially
“The importance of selling your vision”
Kevin Rose
via Medium
A team aligned behind a vision
will move mountains.
Empathy
Fellow designers, let’s try to get through a
day without saying “empathy” or “story”
https://twitter.com/zeldman/s...
Empathy
for management
Thing #2
The art of execution
execution
over
ideation
execution
does not imply
SUCCESS
Steve
Fisher
@hellofisher
Be Proactive
1#
Don’t over commit
2#
“The difference between
successful people and
very successful people is
that very successful
people say ‘no’ to almost
eve...
Invest in Foresight
3#
Know the difference
between problems
and solutions
4#
Understanding the
requirements and
contraints of the project
5#
Product is about
Collaboration
Thing #3
Collaboration is the
foundation of relationships
Does collaboration imply
compromise?
“Have a healthy
disregard for
the impossible”
57 Things
Adobe
“Originality is overrated.
Difference isn’t the goal.
Better is.”
Thing #4
The importance of
Letting Go
Passionis the most
power tool for any creator
Workflow
Waterfall
Agile
Lean
Quality
Uncertainty
Workflow
Constant
Iteration
Is there a regression
from the age of
specialization?
Thing #5
Leadership
Lawyers
Executive Creative Director
Creative Director
Sr. Designer
Designer
Jr. Designer
What can you do?
Leadership comes from
everywhere
it’s the small things
Have a point of view
& be able to back it up
"Nothing extraordinary
is ever achieved through
ordinary means"
@scottbelsky
Creative process is about
moments in time
Thank you!
@jacobsurber
Product is Design
Product is Design
Product is Design
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Product is Design

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The lines between traditional Product and Design roles are continuing to blur. Collaboration, empathy and action are just a few of the qualities expected in todays creative problem solver. Jacob will discuss what he's learned designing and shipping products from both Adobe's Experience Design and Product teams and how you can bring your own ideas to life.

Published in: Design, Technology

Product is Design

  1. 1. Jacob Surber @jacobsurber Product is Design
  2. 2. Let’s start from the beginning
  3. 3. I was a Flash guy…
  4. 4. Flash brought: Creativity Logic + Interaction Animation +
  5. 5. Ad Agency Tech Consulting + Adobe XD +
  6. 6. There is no better feeling than shipping
  7. 7. What is product? “Product”
  8. 8. What my parents think i do: ? What I think I do: What I really do: What my users thinkWhat my friends think I do: What my team think I do:
  9. 9. We’ve all “shipped”
  10. 10. What I’ve learned from shipping
  11. 11. Thing #1 Importance of telling your story
  12. 12. We all have a story idea passion dream goal
  13. 13. Idea’s have two opposing forces Entropy Momentum &
  14. 14. How do you define that story?
  15. 15. Visually http://zurb.com/article/917/how-much-life-does-the-paper-napkin-sketc
  16. 16. Speed & Volume are you friends Change your venue Don’t be alone Wrong is not a word
  17. 17. Resources: Course Library of Examples Blog Posts University Suite of apps: Surveys Testing Feedback Apps
  18. 18. Experientially
  19. 19. Experientially
  20. 20. “The importance of selling your vision” Kevin Rose via Medium A team aligned behind a vision will move mountains.
  21. 21. Empathy Fellow designers, let’s try to get through a day without saying “empathy” or “story” https://twitter.com/zeldman/status/456217272840122368
  22. 22. Empathy for management
  23. 23. Thing #2 The art of execution
  24. 24. execution over ideation
  25. 25. execution does not imply SUCCESS
  26. 26. Steve Fisher @hellofisher
  27. 27. Be Proactive 1#
  28. 28. Don’t over commit 2#
  29. 29. “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.”
  30. 30. Invest in Foresight 3#
  31. 31. Know the difference between problems and solutions 4#
  32. 32. Understanding the requirements and contraints of the project 5#
  33. 33. Product is about Collaboration Thing #3
  34. 34. Collaboration is the foundation of relationships
  35. 35. Does collaboration imply compromise?
  36. 36. “Have a healthy disregard for the impossible”
  37. 37. 57 Things Adobe “Originality is overrated. Difference isn’t the goal. Better is.”
  38. 38. Thing #4 The importance of Letting Go
  39. 39. Passionis the most power tool for any creator
  40. 40. Workflow Waterfall Agile Lean
  41. 41. Quality Uncertainty Workflow
  42. 42. Constant Iteration
  43. 43. Is there a regression from the age of specialization?
  44. 44. Thing #5 Leadership
  45. 45. Lawyers
  46. 46. Executive Creative Director Creative Director Sr. Designer Designer Jr. Designer
  47. 47. What can you do?
  48. 48. Leadership comes from everywhere it’s the small things
  49. 49. Have a point of view & be able to back it up
  50. 50. "Nothing extraordinary is ever achieved through ordinary means" @scottbelsky
  51. 51. Creative process is about moments in time
  52. 52. Thank you! @jacobsurber
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