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PR(evolution) Building 21st Century Relationships “ The Breakdown of Social Media” ®Jessica Ayers | Jacob Summers
Introduction <ul><li>Review: PR plays an important role in our nation. </li></ul><ul><li>Review: PR relies heavily on its ...
DEFINING SOCIAL MEDIA <ul><li>A category of online tools that is based on user participation and user-generated content.  ...
DEFINING SOCIAL MEDIA <ul><li>Online tools range in size, scope and function, according to target audience. </li></ul><ul>...
DEFINING SOCIAL MEDIA <ul><li>Simplified, most tools fall into one of these categories. </li></ul><ul><li>Categories </li>...
DEFINING SOCIAL MEDIA <ul><li>Examples of Social Media </li></ul>®Jessica Ayers | Jacob Summers
DEFINING SOCIAL MEDIA <ul><li>Why social media? </li></ul><ul><li>For Consumers </li></ul><ul><li>To get a large scope of ...
DEFINING SOCIAL MEDIA <ul><li>Why social media? </li></ul><ul><li>For Producers </li></ul><ul><li>To gather a large scope ...
DEFINING SOCIAL MEDIA <ul><li>As a business, these sites serve… </li></ul><ul><li>… to add new professional tools. </li></...
DEFINING SOCIAL MEDIA <ul><li>As a business, these sites serve… </li></ul><ul><li>… to help you understand your users, con...
DEFINING SOCIAL MEDIA <ul><li>The Beauty to Users </li></ul><ul><li>For any individual need, there is a compliant social m...
DEFINING SOCIAL MEDIA <ul><li>The Beauty to You </li></ul><ul><li>As a professional, this allows you to develop a tool to ...
Review  <ul><li>Networking </li></ul><ul><li>Bookmarking </li></ul><ul><li>Notification </li></ul><ul><li>Event & Planning...
For Next Time <ul><li>Our Divisions, for Simplification </li></ul><ul><li>Closed Social Media </li></ul><ul><li>Semi-Open ...
For Next Time <ul><li>Our Divisions, for Simplification </li></ul><ul><li>Closed: Private Messages, IMs </li></ul><ul><li>...
For Next Time <ul><li>The Distinction: </li></ul><ul><li>The distinction lies in levels of automatic privacy and ability t...
Thank You. ®Jessica Ayers | Jacob Summers
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PR(Evolution) Session Two Breakdown Of Social Media

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Transcript of "PR(Evolution) Session Two Breakdown Of Social Media"

  1. 1. PR(evolution) Building 21st Century Relationships “ The Breakdown of Social Media” ®Jessica Ayers | Jacob Summers
  2. 2. Introduction <ul><li>Review: PR plays an important role in our nation. </li></ul><ul><li>Review: PR relies heavily on its tools. </li></ul><ul><li>Review: Social Media is a new and necessary PR tool. </li></ul><ul><li>Review: What IS Social Media? </li></ul><ul><li>New: Breaking Down Social Media </li></ul>®Jessica Ayers | Jacob Summers
  3. 3. DEFINING SOCIAL MEDIA <ul><li>A category of online tools that is based on user participation and user-generated content. </li></ul>®Jessica Ayers | Jacob Summers
  4. 4. DEFINING SOCIAL MEDIA <ul><li>Online tools range in size, scope and function, according to target audience. </li></ul><ul><li>Tools </li></ul><ul><li>General Use Web Sites </li></ul><ul><li>Blogs </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Social Networks </li></ul><ul><li>Newsfeed Generators </li></ul><ul><li>Status Updaters </li></ul><ul><li>Gaming </li></ul>®Jessica Ayers | Jacob Summers
  5. 5. DEFINING SOCIAL MEDIA <ul><li>Simplified, most tools fall into one of these categories. </li></ul><ul><li>Categories </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Social Notification </li></ul><ul><li>Social Event & Planning </li></ul><ul><li>Social Communication </li></ul><ul><li>Social Gaming </li></ul>®Jessica Ayers | Jacob Summers
  6. 6. DEFINING SOCIAL MEDIA <ul><li>Examples of Social Media </li></ul>®Jessica Ayers | Jacob Summers
  7. 7. DEFINING SOCIAL MEDIA <ul><li>Why social media? </li></ul><ul><li>For Consumers </li></ul><ul><li>To get a large scope of information, such as news </li></ul><ul><li>To reach friends and family large distances away </li></ul><ul><li>For quality diversified entertainment </li></ul><ul><li>To work away from the office </li></ul>®Jessica Ayers | Jacob Summers
  8. 8. DEFINING SOCIAL MEDIA <ul><li>Why social media? </li></ul><ul><li>For Producers </li></ul><ul><li>To gather a large scope of information from users </li></ul><ul><li>To gauge perception and popularity </li></ul><ul><li>To correct misconceptions </li></ul><ul><li>To interact with customers </li></ul><ul><li>To reach target audiences otherwise not readily reachable </li></ul>®Jessica Ayers | Jacob Summers
  9. 9. DEFINING SOCIAL MEDIA <ul><li>As a business, these sites serve… </li></ul><ul><li>… to add new professional tools. </li></ul><ul><li>… to help you gain a better understanding of the constantly changing national and global environment. </li></ul>®Jessica Ayers | Jacob Summers
  10. 10. DEFINING SOCIAL MEDIA <ul><li>As a business, these sites serve… </li></ul><ul><li>… to help you understand your users, consumers and newcomers. </li></ul><ul><li>… to keep your perception fresh and vital to our economy – social media is a rapidly growing, evolving tool built for our rapidly growing, evolving communities. </li></ul>®Jessica Ayers | Jacob Summers
  11. 11. DEFINING SOCIAL MEDIA <ul><li>The Beauty to Users </li></ul><ul><li>For any individual need, there is a compliant social media tool – each individual can have their own specialized social tool to sort through information however they want. This eliminates the trouble of matching IM clients, emails and websites. All of these still exist, but the individual – professional or personal – no longer has to deal with the trouble. </li></ul>®Jessica Ayers | Jacob Summers
  12. 12. DEFINING SOCIAL MEDIA <ul><li>The Beauty to You </li></ul><ul><li>As a professional, this allows you to develop a tool to your specifications to gain access to thousands of users or more, and directly contact them on their terms and yours. </li></ul>®Jessica Ayers | Jacob Summers
  13. 13. Review <ul><li>Networking </li></ul><ul><li>Bookmarking </li></ul><ul><li>Notification </li></ul><ul><li>Event & Planning </li></ul><ul><li>Communication </li></ul><ul><li>Gaming </li></ul>®Jessica Ayers | Jacob Summers <ul><li>Facebook, LinkedIn </li></ul><ul><li>Google Reader </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook, iCalendar </li></ul><ul><li>AIM, Twitter, E-mail </li></ul><ul><li>Blizzard, AIM QQ Games </li></ul>
  14. 14. For Next Time <ul><li>Our Divisions, for Simplification </li></ul><ul><li>Closed Social Media </li></ul><ul><li>Semi-Open Social Media </li></ul><ul><li>Open Social Media </li></ul><ul><li>Consolidation & Organizational Tools </li></ul>®Jessica Ayers | Jacob Summers
  15. 15. For Next Time <ul><li>Our Divisions, for Simplification </li></ul><ul><li>Closed: Private Messages, IMs </li></ul><ul><li>Semi-Open: Social Networks </li></ul><ul><li>Open: Sites, Blogs </li></ul><ul><li>Consolidation & Organizational Tools </li></ul>®Jessica Ayers | Jacob Summers
  16. 16. For Next Time <ul><li>The Distinction: </li></ul><ul><li>The distinction lies in levels of automatic privacy and ability to generate/find data from clients, tools and media in a public search engine. </li></ul>®Jessica Ayers | Jacob Summers
  17. 17. Thank You. ®Jessica Ayers | Jacob Summers
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