Your SlideShare is downloading. ×
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
PR(Evolution) Session Four   Semi Open Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

PR(Evolution) Session Four Semi Open Social Media

258

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
258
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PR(evolution) Semi-Open Social Media
  • 2. Recap
    • PR & Social Media
    • Social Media Breakdown
    • Closed Social Media
    • Semi-Open Social Media
    • Open Social Media
  • 3. Defining “Semi”
    • Closed: Private
    • Open: Public
  • 4. Reasoning
    • We dub this “semi- open ” because anything past closed communications (email, instant message) will almost certainly be exposed to more publics than intended. Closed media itself is close to being open , due to things like e-mail lists and forwarding features.
  • 5. Comparisons
    • Closed
    • Semi-Open
  • 6. Closed
    • Newsletter
    • User chose to subscribe, but this could have been auto-listed
    • Personal e-mail
    • User chooses what comes in for the most part, and controls everything that leaves
    • Businesses targeting e-mail campaigns choose what is sent, and make it easy for the user to communicate back in the business’s terms
  • 7. Semi-Open
    • Social network
    • Limited access
    • Within network, users must still add each other in order to view private details
    • Users can limit amount of information shown to each other
    YouTube Video
  • 8. Benefits & Risks
    • Benefits
    • Direct personification of an online identity/brand identity
    • Depth of information
    • Instant communication to publics
    • Ease of access to publics
    • Risks
    • Management of who maintains this online identity
    • Management of what information is acceptable to disclose
    • Publics require information faster
    • Requires constant supervision
  • 9. [WALKTHROUGH]
    • Profile Creation
  • 10. Questions?
  • 11.  

×