Rupee Mail June 2008


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RupeeMail has 200,000 plus registered users and servers more than 100 Corporates from various verticals like Retail, Travel, e-Commerce, Telecommunication etc..

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Rupee Mail June 2008

  1. 1. Proprietary Information of HCITEK Software Pvt. Ltd 7/3. 7 th Cross Lakshmi Road, Shanthi Nagar, Bangalore- 560027 Introducing
  2. 2. Current E-mail Scenario… <ul><li>Number of emails recipient gets is large & increasing day by day. </li></ul><ul><li>Many unsolicited mails reaching the Inbox. Legitimate mails getting lost in cluttered inboxes </li></ul><ul><li>Because of widespread abuse - spam and phishing - consumers can no longer trust if a message is authentic or that a sender is legitimate. </li></ul><ul><li>Up to 80% of email from leading brands, banks and ISPs are spoofed. </li></ul><ul><li>Spam make up 59 % of all monitored email traffic globally. Almost 76 per cent of all email messages originating in India are spam* </li></ul>*Ref: Symantec Internet Security Threat Report published by Symantec Inc.
  3. 3. The Challenges in Email Marketing <ul><li>Getting your Email delivered to the Recipient’s Inbox. </li></ul><ul><li>Provide an “incentive” for the recipient to open and read the mail . </li></ul><ul><li>Knowing how many people really read the communication on the email </li></ul><ul><li>Making your Email stand out in the Inbox. </li></ul>Higher the Opening Rate Better the ROI
  4. 4. <ul><li>RupeeMail is the Answer </li></ul>
  5. 5. RupeeMail - A New Paradigm in E-mail Marketing RupeeMail is an email where the message is delivered in an electronic envelope with an attached stamp with a Rupee value. The Recipient gets paid the value of the stamp for opening and viewing the contents of the RupeeMail.
  6. 6. Superior Deliverability <ul><li>RupeeMail is anti-spam compliant. </li></ul><ul><li>The body of the RupeeMail resides on the RupeeMail (or Senders) Server, thus it is small (~10 KB), is easy to download (even for dial-ups) and does not clog the network. </li></ul><ul><li>Content filters don’t apply to RupeeMail. </li></ul>
  7. 7. RupeeMail Stands Out The Subject field of every RupeeMail has the prefix “RupeeMail (Stamp Value)” Therefore, RupeeMail stands out in the Recipient’s Inbox. Each individual Recipient is allotted a personalized Recipient Code. This code is known only to the RupeeMail System and the Recipient- not even to the Sender. Therefore, spammers and fraudsters can not trick recipients by duplicating the mail.
  8. 8. RupeeMail ensures Security and Quality <ul><li>Provides More Reasons to the Recipients to read the Rupee Mail because:- </li></ul><ul><li>Financial Benefits: The recipients get paid to open RupeeMail. </li></ul><ul><li>Qualification: RupeeMail checks and qualifies all senders/ advertisers ensuring that the recipients receive quality offers at all times. </li></ul><ul><ul><li>Mail is only sent to Recipients who have opted to receive mails from the senders/advertisers </li></ul></ul><ul><li>Monitoring: RupeeMail monitors the mail sent out to ensure that the sender/ advertiser sends out mail with has been pre-qualified by RupeeMail and not any un-authenticated/ illegal content. </li></ul>
  9. 9. Why Marketers should switch to RupeeMail? <ul><li>RupeeMail is anti spam compliant. </li></ul>Superior Deliverability. <ul><li>The body of the RupeeMail resides in the RupeeMail server. Content .filters don’t apply to RupeeMail . </li></ul><ul><li>Easily Distinguishable from ordinary email in the Recipient’s Inbox. </li></ul><ul><li>As the mail is Authenticated- it adds value to their Brands setting it apart from ordinary mails and Spam </li></ul>Unique & Stands out. <ul><li>RupeeMail is safe- Senders are known & verified. </li></ul>More reasons to open. <ul><li>The Recipient gets paid to open & view the content of RupeeMail . </li></ul>
  10. 10. <ul><li>Accurate and Reliable Real-time Reports. </li></ul><ul><ul><li>Who opened the email & clicked on the given links. </li></ul></ul><ul><ul><li>Monitors the length of time that the Recipient was on the mail . </li></ul></ul><ul><li>Chat Window </li></ul><ul><ul><li>The chat window option enables the sender to communicate on real time with the Recipient. </li></ul></ul><ul><li>Database Management </li></ul><ul><ul><li>RupeeMail empowers senders to qualify potential clients, plus maintain accurate and effective databases </li></ul></ul>Why Marketers should switch to RupeeMail? (cont.)
  11. 11. Sample Real time Reports Illustration of a Campaign run be a Travel promotion Council
  12. 12. Sample Real time Reports Illustration of a Campaign run be a Travel promotion Council
  13. 13. How to Send RupeeMail Campaigns? Our Web Based Email Marketing Application provides a powerful interface to create, send and track professional looking email campaigns. RupeeMail web application campaign control centre makes it simple to <ul><li>Compose the Body of your Campaign </li></ul><ul><li>Create Recipients list either from RupeeMail database or by uploading your own mailing list </li></ul><ul><li>Attach the Recipient list to the Campaign </li></ul><ul><li>Choose the opening incentive stamp value for the Campaign </li></ul><ul><li>Send your Campaign </li></ul><ul><li>O bserve & Analyse Real time Reports of your Campaign including click-through rates for the links contained within your campaign. </li></ul>
  14. 14. RupeeMail Thank You Higher the Opening Rate Better the ROI