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Craigslist company presentation

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Craigslist Company Presentation

Craigslist Company Presentation

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  • 1. by Jacob Howcroft
  • 2. What is it? • ! • ! • craigslist.org! Free local classified ads! Fee for job postings
  • 3. Financials • ! • ! • Revenue sources:! o Jobs, apartments, tickets! Estimated revenue:! o 2012: $126m! ~30 employees
  • 4. History 1995 - Craig Newmark starts email list! ! ! 1996 - Website created! ! ! 2000 - Jim Buckmaster becomes CEO! ! ! 2004 - Starts charging for job postings
  • 5. History 2004 - eBay purchases 25% stake! ! ! 2012 - Over 700 cities, 70 countries! ! 2013 - #10 most visited website in US! #46 worldwide! ! ! ! ! ! - website rank from alexa.com
  • 6. Secret Sauce • Simplicity & familiarity! o Design hardly changed since 1996! ! ! ! ! ! ! 2003! ! ! 2013 ! ! ! http://web.archive.org/web/*/http://craigslist.org/sfc
  • 7. Secret Sauce • “...gives people a voice, a sense of community trust and even intimacy ... down-to-earth values, customer service and simplicity.” - Craig Newmark http://en.wikipedia.org/wiki/Craigslist
  • 8. Competition • ! • ! • eBay, backpage! LinkedIn for job postings! Local newspapers! o Has been criticized for crushing local papers
  • 9. Prediction • ! • ! • Pretty stable! New revenue streams?! Committed to staying the same
  • 10. Prediction “Is maximizing profit not part of the equation?” Schachter asked.! “That’s definitely not part of the equation,” Buckmaster said.! http://www.forbes.com/2006/12/08/newspaper-classifield-online-tech_cx-lh_1211craigslist.html