Nonprofits Social Media 2 Oct 09

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Not for profit organizations using social media to raise funds, collaborate, share, recruit and find volunteers

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Nonprofits Social Media 2 Oct 09

  1. 1. Making sense of social media: What non-profit organizations need to know about friends, fans and followers<br />Presented by:<br />Jacob George<br />Manager of Corporate Marketing & Communications<br />The City of Calgary <br />twitter.com/jacobgeorge<br />Linkedin: Jacob George<br />Presented to:<br />Persons with Developmental Disabilities<br />Board Annual Governance Forum<br />Edmonton, 8 Oct 2009<br />
  2. 2. Social Media Overview<br />Online technologies and practices people use to share knowledge and opinions<br />Shift from broadcast model of communications to many-to-many model, rooted in conversations<br />Connect information in a collaborative manner<br />
  3. 3. Types of social media<br />Communications (two-way conversation)<br /><ul><li>Blogs & Microblogs
  4. 4. Discussion Forums
  5. 5. Social Networks</li></ul>Media Sharing = Images & Videos<br />Collaborative Content Sharing<br /><ul><li>Wikis
  6. 6. Social bookmarking</li></ul>Social Media Monitoring<br /><ul><li>Tracking & Measuring</li></li></ul><li>How can I use social media?<br />Fundraising<br />Program promotion<br />Public education<br />Recruiting employees<br />Recruiting volunteers<br />Collaboration / sharing between members of a group or agency<br />Collaboration / discussion between agencies<br />Professional networking among nonprofit professionals<br />Resources for parents / caregivers / persons with disabilities<br />
  7. 7. Fundraising<br />
  8. 8. 1. Fundraising - Blog<br />
  9. 9. 1. Fundraising - Blog<br /><ul><li> Compelling images & videos
  10. 10. Links to other social media elements
  11. 11. Money + blood </li></ul>http://blog.redcross.org/<br />
  12. 12. 1. Fundraising - Blog<br /><ul><li> Latest news
  13. 13. Compelling images, videos </li></ul>http://blog.redcross.org/<br />
  14. 14. 1. Fundraising – Microblogs (Twitter)<br />http://twitter.com/nonprofitorgs<br />
  15. 15. 1. Fundraising – Microblogs (Twitter)<br />Twitter<br /><ul><li>Get attention to an issue or web page quickly
  16. 16. Promote your fundraising need and link to the spot to donate or find more information</li></ul>http://twitter.com/Salvationarmyok<br />
  17. 17. 1. Fundraising – Blogs & Microblogs (Twitter)<br /><ul><li>Partner with third party blogs / websites
  18. 18. Company pays $ 5.00 to the charity when you re-tweet the message
  19. 19. Make it easy & impulsive for people to donate </li></li></ul><li>1. Fundraising – Media Sharing (YouTube)<br />YouTube<br /><ul><li>Videos spread the message
  20. 20. Viewers can comment and share on other social mediums (auto tweet & Facebook post)</li></ul>Links: <br />http://www.youtube.com/watch?v=MAjOwLFlduY&feature=PlayList&p=77D03AD1A10A8D2F&index=0&playnext=1<br />
  21. 21. 1. Fundraising – Social Networks (Facebook)<br />
  22. 22. 1. Fundraising – Social Networks (Facebook)<br />
  23. 23. 1. Fundraising – Social Change Networks (change.org)<br /><ul><li>Create a nonprofitprofile
  24. 24. Set up specific fundraising initiatives
  25. 25. Be part of a Cause
  26. 26. Raise funds through donations to the Cause</li></ul>http://www.change.org/<br />
  27. 27. 1. Fundraising – Social Change Networks (SocialVibe)<br />www.socialvibe.com/<br />How a charity becomes a partner:<br />Email partners@socialvibe.com<br />
  28. 28.
  29. 29. 2. Program promotion – Blogs & Media Sharing (YouTube, Vimeo)<br /><ul><li>Same objectives, different channels
  30. 30. Add social media buttons and script for your readers to add the links on their social media pages</li></li></ul><li>2. Program promotion – Media Sharing (Flickr)<br /><ul><li>Use visuals to tell the story
  31. 31. Easy set up
  32. 32. Use “tags” (key words) to promote</li></li></ul><li>2. Program promotion – Microblogs (Twitter)<br />http://twitter.com/cancersociety<br />
  33. 33. 2. Program promotion – Social Networks (Facebook)<br />Create an advertisement:<br /><ul><li>Create a Facebook page
  34. 34. Use “Ads Manager” to create and track advertisements
  35. 35. Target audience by location, age, gender, etc.
  36. 36. Pay per thousand impressions (CPM) or per click on ad (CPC)
  37. 37. Drive clicks to your website or Facebook page, cause or event</li></li></ul><li>
  38. 38. Blogs <br />3. Public education – Blogs <br /><ul><li>The Leukemia & Lymphoma Society uses a blog format on its homepage to keep the look and feel current
  39. 39. Enable opportunities to sign up for RSS or Social Bookmarking</li></ul>http://www.leukemia-lymphoma.org/hm_lls<br />
  40. 40. 3. Public education – Microblogs (Twitter)<br />http://twitter.com/cancersociety<br />
  41. 41. 3. Public education – Social Networks (Facebook)<br />
  42. 42.
  43. 43. Facebook<br />5. Recruiting employees – Social Networks (Facebook)<br /><ul><li>Advertise on your organization’s page
  44. 44. Purchase advertisements
  45. 45. Target your community</li></ul>Links: <br />http://www.facebook.com/<br />
  46. 46. 5. Recruiting employees – Social Networks (LinkedIn)<br />LinkedIn<br /><ul><li>Targeted – target ads to certain users based on industry, seniority, etc. (process is similar to Facebook ads)
  47. 47. Visible – appear in job searches and on user profiles</li></ul>Links: <br />http://www.linkedin.com/<br />
  48. 48.
  49. 49. 6. Recruiting volunteers – Social Networks (Facebook)<br />Advertise through your: <br /><ul><li>Page
  50. 50. Cause
  51. 51. Event
  52. 52. Ads</li></ul>Links: <br />http://www.facebook.com<br />
  53. 53. Facebook<br />6. Recruiting volunteers – Social Networks (Facebook)<br />Links: <br />http://ow.ly/1wVp<br />
  54. 54. 6. Recruiting volunteers – Blogs <br /><ul><li>Link directly to “how to get involved” page from your blog
  55. 55. Give supporters a range of “getting involved” opportunities to suit their commitment level
  56. 56. Make volunteering easy – have an online application ready to be completed</li></ul>Links: <br />http://www.helpfindmychild.net/volunteer-application<br />
  57. 57.
  58. 58. 4. Collaboration / sharing between members – Social Networks (Facebook)<br />Facebook = community<br />Links: <br />http://www.facebook.com<br />
  59. 59. 4. Collaboration / sharing between members – Social Networks (LinkedIn)<br />
  60. 60. 4. Collaboration / sharing between members – Forums / Online Discussion Boards<br /><ul><li>SocialVibe– discuss issues and causes, collaborate on increasing awareness
  61. 61. Help Find My Child – offers a supportive community to share experiences and get advice</li></li></ul><li>
  62. 62. 7. Collaboration / discussion between agencies – Social Networks (Facebook)<br /><ul><li>Collaborate on resources, events and causes
  63. 63. Favourite Pages – link to community pages
  64. 64. Causes – link to community causes
  65. 65. Wall – provide information and create discussion
  66. 66. Link to your profile on other social media</li></li></ul><li>7. Collaboration / discussion between agencies – Blogs <br />Blogs<br /><ul><li>Build a community of resources
  67. 67. Link to other bloggers in the nonprofit community
  68. 68. Comment on community blogs</li></ul>Links: <br />http://nonprofits.change.org/<br />
  69. 69. 7. Collaboration / discussion between agencies – Microblogs (Twitter)<br /><ul><li>Follow tweeters in your community
  70. 70. Re-tweet
  71. 71. Ability to chat privately</li></ul>Links: <br />http://twitter.com/nonprofitorgs<br />
  72. 72. 7. Collaboration / discussion between agencies – Media Sharing (YouTube)<br />YouTube<br /><ul><li>Create a web of channels
  73. 73. Subscribe to community channels
  74. 74. Share community channels
  75. 75. Become “friends” with community users</li></ul>Links: <br />http://www.youtube.com/nonprofitorgs<br />
  76. 76.
  77. 77. 8. Professional networking – Blogs & Collaborative Content Sharing (FriendFeed)<br /><ul><li>Beth Kanter– industry leader giving tips for nonprofits using social media
  78. 78. Recommend professionals in your field
  79. 79. Use “FriendFeed” to stay current on what other professionals are saying and doing and to discuss</li></li></ul><li>LinkedIn<br />8. Professional networking – Social Media (LinkedIn)<br /><ul><li>A social networking site for professionals
  80. 80. Grow your network in your field
  81. 81. Join groups to connect you with updates related to your field or topic area
  82. 82. Pose questions in a topic area and get advice from experts
  83. 83. Share files and collaborate on projects
  84. 84. Post and promote events </li></ul>Links: <br />http://www.linkedin.com/<br />
  85. 85.
  86. 86. 9. Resources – Collaborative Content Sharing (Wikis)<br />Wikipedia = Wiki (create, edit and share information)<br />
  87. 87. 9. Resources – Collaborative Content Sharing (Wikis)<br /><ul><li>Research tool
  88. 88. Community/ shared knowledge
  89. 89. Discussion forum
  90. 90. Tools to create your own Wiki</li></ul>Links:<br />http://en.wikipedia.org/wiki/Neurodevelopmental_disorder<br />
  91. 91. 9. Resources – Social Networks (Facebook)<br /><ul><li>Share information, resources and support</li></ul>Links: <br />http://www.facebook.com/<br />
  92. 92. 9. Resources – Social Networks (Facebook)<br />
  93. 93. Wrap up<br /><ul><li>Fundraising
  94. 94. Program promotion
  95. 95. Public education
  96. 96. Collaboration / sharing between members of a group or agency
  97. 97. Recruiting employees
  98. 98. Recruiting volunteers
  99. 99. Collaboration / discussion between agencies
  100. 100. Professional networking among nonprofit professionals
  101. 101. Resources for parents / caregivers / persons with disabilities</li></li></ul><li>Before you start…<br />Social media is about two-way conversation. Are you ready?<br />Use it as part of an overall strategy.<br />Be clear of the objectives and look for the right channel.<br />Pick the right channel to reach the right audience.<br />How will you measure success? Will you see tangible results?<br />How much does it cost?<br />How much resource time is needed? How do you make the most of your time?<br />You need to continue the conversation you started. Make it a habit.<br />So, where do you start?<br />How do you tie difference social media efforts together?<br />
  102. 102. Questions?<br />

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