Unit 01 - A02 - Describe the structure of media products
Structure and meaning of covers
A good cover should:
Be recognizable ( Thats the brand)
It should be emotionally irresistible (By the appeal of the image)
Magnetic and curiosity arousing (To pull the radar in)
Intellectually stimulating (Promising Beneﬁts)
Eﬃcient, fast and easy to scan (Introducing your service)
Logical (Makes sense as an investment)
Full Bleed image, The picture appears
bigger as it continues beyond the
conﬁnes of the cover.
This gives importance & space to the
main image and “Sell”
Framed separates the mag from more
common full bleed.
It concentrates the focus on the central
image. The consistent structure helps the
More cover hits appeal to broader
audience. The importance is connected
to the size of the cover hit.
The logo cover:
Logo and cover hits dominate with he
design. The content and brand is more
important than any content featured in
one particular issue.
Cluttered and multi - hit cover. Little
sense of content. Hierarchy suggests
enthusiasm and passion. Cant decide
what is most important