Using Google Plus in the job search process


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How does someone looking for a job use Google Plus? Learn and apply tips and techniques for using Google's social network in your job search.

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Using Google Plus in the job search process

  1. 1. Using Google+ In the Job Search Process<br />
  2. 2. This Presentation is based on the functionality of Google Plus as of July 2011!I will make the necessary revisions as Google+ grows and matures!<br />
  3. 3. The Job Search Process needs to be balancedThere is no 1 way a person finds a job<br />
  4. 4. My Job Search Philosophy<br />The Job Search Process is both a Social and Informative one<br />Landing a Job Offer can be very difficult<br />Getting the Job Offer can be time consuming<br />Landing a job should be more than ensuring a paycheck<br />
  5. 5. NETWORKS<br />SOCIAL GRAPH<br /><ul><li>Describes the relationships between individuals online
  6. 6. Professional and/or personal
  7. 7. May never meet in person</li></ul>SOCIAL NETWORK<br /><ul><li>Relationships in the real world
  8. 8. Professional and/or personal
  9. 9. Usually involves an initial face-to-face meeting</li></li></ul><li>Home<br />Profile<br />Circles<br />Photos<br />
  10. 10. Google Plus Profile<br />Introduction<br />Links<br />Bragging Rights<br />Occupation<br />Employment<br />Education<br />
  11. 11. Google+ Profile -- Continued<br />Places Lived<br />Home: How can people reach you @home<br />Work: How can people reach you @work<br />Relationship: Seeing anyone?<br />Looking for<br />Gender<br />Other Names<br />Nickname: <br />Search Visibility<br />
  12. 12. The Job Seeker’s Profile<br />As a Branding Tool<br />As a Marketing Tool<br />As a Digital Billboard<br />As a Digital Business Card<br />
  13. 13. Your Job Seeking Profile<br />My Resume<br />Makes me want to get to know you better and form a professional and or personal relationship<br />
  14. 14. The Job Seeker’s Profile<br />Introduction<br />What is the 1st thing I should know about you?<br />Bragging Rights<br />What do I need to know to get to know you better?<br />Links<br />What would make me stray away from Google +<br />
  15. 15. Google+ Profile -- Continued<br />Occupation<br />If you are not targeting a specific job title, indicate skill set or industry<br />Employment<br />Can include both current and past<br />Education<br />Home & Work<br />Use discretion & privacy when making content information available!<br />
  16. 16. Landing a Job Offer is not necessarily based on who you know,<br />But, who knows about you!<br />
  17. 17. Keeping Everything Separate<br />Currently, the social networking platforms fall into 2 Networking categories<br />Open Networks<br />Like Twitter, unless you have a blocked account<br />Closed Networks<br />Like Facebook & LinkedIn, where you need to grant permission to join your network<br />Many social networks fail to discriminate or disassociate the professional from the personal<br />
  18. 18. Aligning all of your circles<br />Your first step is to understand and to evaluate your connections<br />Many of you have already done this<br />Look at your social connections<br />Then look at your other social network platforms<br />Facebook<br />Linkedin<br />Twitter<br />…etc<br />
  19. 19. CIRCLES<br />Allows you to group your connections any way you wish<br />Currently only personal accounts can be “encircled”<br />1 connection can be included in more than 1 circle<br />Google+ User must use their real name<br />
  20. 20. Your Streams & Threads<br />The Originator of the Thread<br />As much of the tread as will fit<br />The Date of the thread<br />The number of replies to your thread<br />
  21. 21. HOME<br />A chronological listing of Content<br />Much like the Facebook Wall<br />Are able to +1 your circle(s)’s posts<br />Muting a post<br />Use with caution, prevents you from seeing updates to the post<br />Links to this post<br />Opens the thread in a separate tab/window<br />
  22. 22. Digital Curation<br /><ul><li>Most employers want to know both the professional & the person
  23. 23. Be cognizant of “digital dirt”
  24. 24. Your posts should reflect the value you bring
  25. 25. TIP: Avoid text only posts
  26. 26. Links and mediated content provide greater value</li></li></ul><li>What can you do for me & my organization?<br />Your content needs to answer this<br />Share content that is forward thinking:<br />This is what I can do for you in the future<br />Coalesce your “outside content”:<br />Your blog posts, white paper’s, publications and conference or other presentations<br />Answer the question of “Do I fit in, in the corporate culture sense?”<br />
  27. 27. SPARKS<br />Content Recommendations<br />Based on the Google Search, Google+ and plus 1’s<br />Any spark can be shared amongst your circle(s) or person(s)<br />Content: Links, photo’s and video’s<br />Sparks are private, unless you share the content on your stream<br />
  28. 28. Job Seeker’s Social Layer<br />Sharing Content can span intimacy to planetary<br />It is important to broadcast that you are seeking a job, rather than asking for 1<br />Leverage weaker ties or connections<br />Engage your circles, rather than communicate with<br />Reciprocate whenever possible!<br />
  29. 29. Google+ Hangouts<br />Has similar functionality to Skype<br />Text, Voice and Video, all or any combination of the 3<br />Hangouts are open or by invitation<br />Are currently not recorded or archived<br />The current maximum limit is 10 user accounts<br />
  30. 30. Employers & Hangouts<br />More than just a phone screen, but less than a face-to-face interview<br />A multimedia approach to a phone screen<br />A pseudo reference/character check<br />Can be efficient and convenient<br />Much like a panel phone screen, without the echo and background noise, hopefully<br />
  31. 31. Job Seekers & Hangouts<br />Can assist with professional development<br />Classes and seminars are currently conducted and free of charge<br />Informational Interviewing<br />Can I pick your brain regarding: A job, an industry, and my skill set?<br />
  32. 32. Getting Started<br />Open a Google Plus Account<br />Design Your Google+ Profile as a Job Seeker<br />Migrate your connections to Google +<br />DO NO ABANDON YOUR OTHER SOCIAL NETWORKS<br />At least not yet<br />Seek feedback on your Profile<br />Post Like a Professional Job Seeker<br />
  33. 33. Who Is Jacob C. Alonzo?<br />User Experience Professional<br />Information Architect<br />Presenter & Strategist on Using Social Media in the Job Search Process<br />Looking for his next and best employment opportunity<br />
  34. 34. Feel Free To Add Me To Your Circle<br /><br />
  35. 35. Thankyou<br />