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Tweet Your Way To A New Job

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My presentation on how to leverage Twitter to improve your job search

My presentation on how to leverage Twitter to improve your job search

Published in: Business, Technology

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Transcript

  • 1. Tweet Your Way to a New Job
    Maximizing Twitter to Improve your Job Search
    1
  • 2. What is Twitter?
    Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  
    People write short updates, often called "tweets"  of 140 characters or fewer.  
    These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.
    2
  • 3. What People are Saying
    “It’s almost like ESP”
    Wired Magazine
    “Twitter is the telegraph system of Web 2.0”
    Nicholas Carr, Author and Technologist
    “It’s one of the fastest-growing phenomena on the Internet”
    New York Times
    3
  • 4. Time Magazine
    http://www.time.com/time/business/article/0,8599,1902604,00.html
    4
  • 5. Why Twitter?
    Twitter ranks 3rd among all Social Networking sites, Linkedin11th
    Twitter had a 2,681% increase of unique visitors from May 2008 to May 2009
    Twitter is free and is free of Advertising
    President Obama announced his VP selection simultaneously via text message, email and Twitter
    5
  • 6. Getting Started--Join
    Full Name
    User Name
    Convention is to use first&lastname
    URL
    http://www.twitter.com/jacobjobseeker
    Email
    Recommended: use your most primary
    Security box
    Create my account
    6
  • 7. Twitter Terms
    Following
    All the people and organizations you have chosen to receive tweets/updates from
    Followers
    All the people and organizations who have chosen to receive your tweets/updates
    Updates
    All of your tweets or “what you are doing”
    Hashtags
    Are a community-driven convention for adding additional context and metadata to your tweets.
    were developed as a means to create "groupings" on Twitter,
    7
  • 8. The Twitter Search
    Find on Twitter
    Search for a username, first or last name
    Find on other Networks
    Gmail, Yahoo & AOL
    Invite by email
    “Twitter is a unique approach to communication and networking based on the simple concept of status. What are you doing? What are your friends doing—right now? With Twitter, you may answer this question over SMS or the Web and the responses are shared between contacts.”
    Suggested Users
    The A-List or the Oprah effect on Twitter
    8
  • 9. The Power of Linkedin
    Is in it’s information, but not social networking
    Makes no attempt at creating a conversation
    Does allow a user to research a company
    Does allow a user to research and to evaluate an individual
    Has free and premium services
    9
  • 10. Networking
    It is not who you know, but who knows about you
    10
  • 11. Professional Tweeting Etiquette
    Do not create any digital dirt
    Your tweets are searchable across the Entire Internet
    Your tweets are a direct reflection on who you are
    11
  • 12. Twitter URL
    Only given 1 URL listing, so use it wisely!
    http://www.visualcv.com/
    http://www.emurse.com
    Blog or homepage
    Avoid using your linkedin profile
    12
  • 13. Twitter Bio
    Limited to 160 characters
    user experience designer, information architect, usability analyst, project manager, professional in transition, greater New York metropolitan area, consultant
    Use keywords, tags or other metadata
    Use a current face picture
    Avoid using an avatar in lieu of a face portrait
    13
  • 14. Corporate Culture
    Red flag: Why aren’t they on Twitter
    Real-time corporate culture
    Tacit corporate knowledge
    Can’t find this information on their annual report
    Show your interest
    Do I really want to work for that company?
    14
  • 15. Stuck??? – What to Tweet about
    You have the floor
    Add the extra dimension that a resume cannot convey
    Position yourself as the expert, whether you are or not
    Promote yourself
    Advertise yourself
    Online brand yourself
    15
  • 16. Stuck-continued
    Recruiters are on Twitter
    Be yourself, be a person, just be professional
    You will get more followers if you can carry on a conversation
    Don’t tweet everyday or several times a day that you are working on your resume
    You can solicit advice on your resume instead
    16
  • 17. Your Inner Artist
    Use the real estate Twitter provides you
    Avoid using the standard backgrounds
    Use the real estate to promote your work or to add other URL’s
    Always be creative, but always in good taste
    Attempt to rise to the top and stay there
    17
  • 18. Interaction
    It is important to respond to those you are following
    Bring something to the table
    Don’t feel the need to follow everyone
    Use the block feature
    Use the security feature wisely
    18
  • 19. Retweet
    Rebroadcasting someone else’s tweet to your own set of followers
    Labels
    Retweet or Reading
    Format
    Retweet: @jacobalonzo
    19
  • 20. Devices
    You can use your cell phone to Twitter
    It's all done through text messages (aka "SMS")
    Twitter doesn't charge anything for this, but standard text messaging rates or bundles may apply from your carrier.
    20
  • 21. Kwoats
    “The next big thing, is you”
    “Think outside the box”
    “The Internet does not create fads, but shifts of paradigm”
    “This is the 21st century, stay current”
    “Age is only metadata”
    21
  • 22. Links
    http://www.twitter.com
    http://search.twitter.com/
    http://twithire.com/
    http://www.emarketer.com/Article.aspx?R=1007145
    http://www.jobangels.org/
    http://www.twitterjobalerts.com/
    22

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