From Forrestor Research, Inc. case study, “The ROI Of Social Media Marketing”
Don’t use the term ROI unless you are referencing ﬁnancial returns. ROI has an established and understood meaning. It is a ﬁnancial measure, not a synonym for the word r e sults. Marketers who promise ROI may be setting expectations that cannot be delivered by social measures.
Online marketing provides a return on investment in several different ways. The gains we receive from online marketing include: website traffic, email addresses (leads), brand impressions, further credibility and of course, revenue.
Cons: What are your thoughts on this attempt to get clients?
Tweeting is Terrific, Facebook is Fun But Are They Making You Any Money?
As the old saying goes, “it takes money to make money.” With regard to online marketing or any form of advertising, it takes time to make money. If time is your currency, are you spending it effectively?
Group sessions are available. Simply organize 5 or more attorneys and Jaclyn Mullen Media will bring our social media simplified programs to your office. Evenings and weekends available, two week advanced notice required. Sessions are 2 hours.
We also provide 4 one-hour consulting sessions
and 8 one-hour consulting sessions (maximum 2 per week).
Please email info@jaclynmullenmedia to discuss which option may be the best fit for your online presence.