Although there is some overlap between social media usage, i.e potential clients that use Facebook may also use Linkedin, this is not ALWAYS the case. For this reason, you need to diversify your channels then over a 3-6 month period of time examine which of the channels is the most effective in establishing your online presence AND obtaining clients as a result of your efforts.
If you don’t have one, that is ok. It is easy to make one and they are free.
TIP: Additional way to utilize your Google Profile to maximize your online presence Click on the link option, this is where you can put your website url, Facebook business page and other profile links that you create.
Now that we have set you up on Google Alerts and a Google Profile, let’s take a look at Facebook.
Facebook myths debunked
Do I have to update my business page Facebook status every hour?
No, as a matter of fact, you may only need to update your status 1-2 per day. It’s not quantity, it’s quality. Developing the quality takes a little bit of time and patience but it can be done.
TIP: The majority of individuals marketing their business (58%) are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly. Unsurprisingly, those who invest more time reap greater rewards.
** Statistics from http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/
Per Facebook.com: When you click "Like" on a Page, you are making a connection. The connection will be displayed in your profile and on your Wall and your friends may receive a News Feed story about the connection. The Page may also post content into your News Feed or send you messages. You may also share this connection with applications on the Facebook Platform.
More information on Facebook for business http://www.facebook.com/help/?page=721
Increasing Engagement through your Facebook Business Page
Question: How do I increase the amount of people that come across my Facebook business page without having the same, redundant status on my profile everyday, week?
Answer: Now that we have set up Google alerts for your firm and industry, perhaps you come across a relevant blog post that already exists, one that may be applicable to your potential clients. Post the link to the blog on your Facebook business page wall then comment as to why you are sharing it. What is its significance?
Twitter is a service for friends, family, and co-w o rkers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "Tweets" of 140 characters or fewer.
Watch the stream of updates, read a few of the interactions and posts.
GRADUATION-Don’t sign up for Twitter…yet. Read this first: http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitter
Ways to continue maximizing your online presence
The weight of the online world (Twitter, Blogging, Facebook, Yelp) does not have to be on your shoulders. Work with a social media strategist through individual consulting or group training sessions to improve your abilities.
Group sessions are available. Simply organize 5 or more attorneys and Jaclyn Mullen Media will bring our social media simplified programs to your office. Evenings and weekends available, two week advanced notice required. Sessions are 2 hours, $150.00 per person (group of 5), $125.00 per person (groups of 6-10).
4 one-hour consulting sessions: $599.00
8 one-hour consulting sessions (maximum 2 per week): $999.00
Please email info@jaclynmullenmedia to discuss which option may be the best fit for your online presence.