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Linkedin Presentation


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A presentation I did for my role for my role as Peer Advisor for Linkedin Tips for Grads.

A presentation I did for my role for my role as Peer Advisor for Linkedin Tips for Grads.

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  • Looking forward, social networks lead all otherrecruiting channels for planned investment byemployers as the economy recovers:• 46% of respondents plan to spend more on socialrecruiting in 2010 than 2009• 36% will spend less on job boards• 38% will spend less on third party recruiters andsearch firms
  • Business networking portal--- Linkedin is almost exclusively used for business connections, so use it that way. Show your “Best Self.” Business address book- invite connections, make new connections, join relevant groups, keep all your contacts in one place, you can also export your address books, find out where people work/moved jobs/significant updatesExtended online resume- Linkedin gives you a place to really put a lot of information somewhere for recruiters and interviewers to find; more so than regular, 1 or 2 page resumes. Use the web space to really dig deep into what your previous experience is and what you’re looking for and interested in. Job research tool- Linkedin is also a great portal for Job searching or identifying informational interviewees. More on that later… Place to shine- It also gives you a place to shine! From recommendations to group discussions boards you really have a chance to show just how amazing and knowledgeable you are.
  • How’s it work..Think “6th Degrees of Kevin Bacon” except Linkedin uses 3 degrees and trust me 3 degrees gets you to a whole lot of people
  • Here is screenshot of my homepage. There’s my menu barMy picture and status updateOption to link to Twitter (since I have linked those accounts, but set it up so I have to choose which updates on both applications crossover)Search barSome people I may know and people I do know and what they’re up toWho’s viewed my profileHow many people I’m connected to How many people have searched for my profile in the last X number of days
  • Gives an opportunity for someone to vouch for you and say amazing things about you! Use this tool! HR reps feel more secure in hiring someone with a proven record of success and positive feelings from previous bosses and coworkers
  • Friendly message to family, friends, business contacts--- Good subject lineWho you are why you want to connectYour ask (general career advice, insight into career/company)Thank them! Groups- keep eye out on job posting job boardsJob Search in Linkedin- shows who and how you’re connected with that companyCan then ask for introduction from your connections
  • Search for open jobs by location, company, date posted and more.Explore career options and reach out to new connections on different career paths.
  • Insider information: traits company looks for, politics at the office, culture, interesting little know facts
  • Shows youWhat co doesCareer paths people pursedWhere company has its officesProfiles of people who will be interviewing you or future colleaguesAvailable jobsInterviewer: Education experienceCareer pathTweeting aboutConnections you might shareFind connections in your network who work or have worked at the company and request a brief interview to find out.. .Culture, Leaders,Traits recruiters are looking for Blogs and publications are must reads
  • Add the Company Buzz AppFollow companiesGo to your buzz page to see what people are saying about the company and industry
  • Transcript

    • 1. Managing Your Online Brand: Linkedin
      Jeffrei Clifton
      Rockwell Peer Advisor
    • 2. BASICS
      Online Identity
      70% of employers have rejected a candidate based on information they have found online
      85% say positive online reputation has influenced their hiring decisions
      “It is no longer enough to have a solid resume. Students now need a professional online presence.”
      - Holly Paul, US Recruiting Leader @ PWC
    • 3.
    • 4.
    • 5.
    • 6. What is Linkedin?
      Business networking portal
      Business address book
      Extended online resume
      Job research tool
      Place to shine
    • 7. Don’t I know you?!
    • 8.
    • 9. Build Your Profile
      Linkedin makes it very easy step-by-step instructions to set up your profile.
      Good= alone, professionally dressed, pleasant expression
      Not Good= friends, cartoon
      Headline: description about you
    • 10. Smart Headline
      Recent UofH MBA Grad Seeking Online Marketing Position
      UH MBA Candidate in Finance/ CougarFund member
      1st year MBA Candidate/ Intern at the Methodist Hospital
      MBA Student
      Graduate Assistant
      Server at Starbucks
      Good examples
      Bad examples
    • 11. Summary
      Should show who you are and what you’d like to become.
      Be concise, specific, keyword-rich, and typo free.
    • 12. Build Your Profile
      Add more details in your resume if needed.
      Be sure to check and recheck spelling and grammar.
    • 13. Build Your Profile
      Magic of Linkedin is
      Builds your online reputation
      Who to ask?
    • 14. Rules for your Profile
      Professional photo
      Right headline
      Write rich keyword summary that sells your skills and experience
      Get strong helpful recommendations
      Tie Linkedin to your other efforts
    • 15. Connections
      Start by using the “Add Connections” feature which allows you to link your e-mail account to Linkedin
      Search for current connections or use the “People You May Know” feature
      Add new contacts from any business encounter
      Remember: QUALITY not quantity is what matter
    • 16. Remember: Quality, not Quantity
    • 17. Build Your Profile
      Join group!
      Allows you to:
      • Expand your network.
      • 18. Connect with members who you can’t ordinarily send inMail to
      • 19. Discover the most popular discussions & news
      • 20. Add to the discussion to be seen as a thought leader or get advice about a specific topic.
    • So You Want a Job?
    • 21. How Linkedin Can Help
      Reach out to your network
      Use your groups
      Job search within Linkedin
      Connect with decision makers and hiring managers at companies
      Network Network Network
    • 22. Linkedin Jobs Page
    • 23. Informational Meetings, Tips on First Jobs, Groups to Join
      Use the Advance Search option to search for people who 1) have a job you want 2) work for a company/industry you’re interested in 3) is an alum from any school you’ve attended
    • 24. Researching and Prepping for Interviews
      People who will be meeting: facts about education/work experience, interests, personal connections
      Company you’ll be interviewing with: information, current news, industry knowledge
      Insider information
    • 25. Company Pages
      What can this page tell you?
      A LOT!
    • 26. Cool Applications: Company Buzz
    • 27. Other Cool Apps
      Reading List by Amazon
    • 28. Connect Linkedin with Other Efforts
      E-mail signature:
      Jeffrei Cliftonjeffrei.clifton@gmail.comConnect with me on LinkedIn:
      Business cards
      Google pages
    • 29. Resources I Used (and so can you!)
      Linkedin Grad Guide: 1
      Linkedin Grad Guide: 2
      Linked in for Job Seekers
      Recruiting Survey
    • 30. Thanks For Listening!
      Connect with me on:
      Linkedin- Jeffrei Clifton
      Twitter- thegirljeff
      Tumblr- thegirljeff
      Facebook*- Jeffrei Clifton
      *Only if I actually know you and we are, in fact, friends …