0
Managing Your Online Brand: Linkedin<br />Jeffrei Clifton<br />Rockwell Peer Advisor<br />
BASICS<br />Welcome<br />Online Identity<br />70% of employers have rejected a candidate based on information they have fo...
What is Linkedin? <br />Business networking portal<br />Business address book<br />Extended online resume<br />Job researc...
Don’t I know you?!<br />
Build Your Profile<br />Linkedin makes it very easy step-by-step instructions to set up your profile. <br />Photo: <br />G...
Smart Headline<br />Recent UofH MBA Grad Seeking Online Marketing Position<br />UH MBA Candidate in Finance/ CougarFund me...
Summary<br />Should show who you are and what you’d like to become. <br />Be concise, specific, keyword-rich, and typo fre...
Build Your Profile<br />Add more details in your resume if needed. <br />Be sure to check and recheck spelling and grammar...
Build Your Profile<br />Magic of Linkedin is <br />RECOMMENDATIONS!<br />Builds your online reputation<br />Who to ask?<br />
Rules for your Profile<br />Professional photo<br />Right headline<br />Write rich keyword summary that sells your skills ...
Connections<br />Start by using the “Add Connections” feature which allows you to link your e-mail account to Linkedin<br ...
Remember: Quality, not Quantity<br />
Build Your Profile<br />Join group!<br />Allows you to: <br /><ul><li>Expand your network.
Connect with members who you can’t ordinarily send inMail to
Discover the most popular discussions & news
Add to the discussion to be seen as a thought leader or get advice about a specific topic.</li></li></ul><li>So You Want a...
How Linkedin Can Help<br />Reach out to your network<br />Use your groups<br />Job search within Linkedin<br />Connect wit...
Linkedin Jobs Page<br />
Informational Meetings, Tips on First Jobs, Groups to Join<br />Use the Advance Search option to search for people who 1) ...
Researching and Prepping for Interviews<br />People who will be meeting: facts about education/work experience, interests,...
Company Pages<br />What can this page tell you? <br />A LOT! <br />
Cool Applications: Company Buzz<br />
Other Cool Apps		<br />Reading List by Amazon<br />Slideshare<br />Events<br />
Connect Linkedin with Other Efforts<br />E-mail signature:<br />Jeffrei Cliftonjeffrei.clifton@gmail.comConnect with me on...
Upcoming SlideShare
Loading in...5
×

Linkedin Presentation

836

Published on

A presentation I did for my role for my role as Peer Advisor for Linkedin Tips for Grads.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
836
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Looking forward, social networks lead all otherrecruiting channels for planned investment byemployers as the economy recovers:• 46% of respondents plan to spend more on socialrecruiting in 2010 than 2009• 36% will spend less on job boards• 38% will spend less on third party recruiters andsearch firms
  • Business networking portal--- Linkedin is almost exclusively used for business connections, so use it that way. Show your “Best Self.” Business address book- invite connections, make new connections, join relevant groups, keep all your contacts in one place, you can also export your address books, find out where people work/moved jobs/significant updatesExtended online resume- Linkedin gives you a place to really put a lot of information somewhere for recruiters and interviewers to find; more so than regular, 1 or 2 page resumes. Use the web space to really dig deep into what your previous experience is and what you’re looking for and interested in. Job research tool- Linkedin is also a great portal for Job searching or identifying informational interviewees. More on that later… Place to shine- It also gives you a place to shine! From recommendations to group discussions boards you really have a chance to show just how amazing and knowledgeable you are.
  • How’s it work..Think “6th Degrees of Kevin Bacon” except Linkedin uses 3 degrees and trust me 3 degrees gets you to a whole lot of people
  • Here is screenshot of my homepage. There’s my menu barMy picture and status updateOption to link to Twitter (since I have linked those accounts, but set it up so I have to choose which updates on both applications crossover)Search barSome people I may know and people I do know and what they’re up toWho’s viewed my profileHow many people I’m connected to How many people have searched for my profile in the last X number of days
  • Gives an opportunity for someone to vouch for you and say amazing things about you! Use this tool! HR reps feel more secure in hiring someone with a proven record of success and positive feelings from previous bosses and coworkers
  • Friendly message to family, friends, business contacts--- Good subject lineWho you are why you want to connectYour ask (general career advice, insight into career/company)Thank them! Groups- keep eye out on job posting job boardsJob Search in Linkedin- shows who and how you’re connected with that companyCan then ask for introduction from your connections
  • Search for open jobs by location, company, date posted and more.Explore career options and reach out to new connections on different career paths.
  • Insider information: traits company looks for, politics at the office, culture, interesting little know facts
  • Shows youWhat co doesCareer paths people pursedWhere company has its officesProfiles of people who will be interviewing you or future colleaguesAvailable jobsInterviewer: Education experienceCareer pathTweeting aboutConnections you might shareFind connections in your network who work or have worked at the company and request a brief interview to find out.. .Culture, Leaders,Traits recruiters are looking for Blogs and publications are must reads
  • Add the Company Buzz AppFollow companiesGo to your buzz page to see what people are saying about the company and industry
  • Transcript of "Linkedin Presentation"

    1. 1. Managing Your Online Brand: Linkedin<br />Jeffrei Clifton<br />Rockwell Peer Advisor<br />
    2. 2. BASICS<br />Welcome<br />Online Identity<br />70% of employers have rejected a candidate based on information they have found online<br />85% say positive online reputation has influenced their hiring decisions<br /> “It is no longer enough to have a solid resume. Students now need a professional online presence.”<br /> - Holly Paul, US Recruiting Leader @ PWC<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6. What is Linkedin? <br />Business networking portal<br />Business address book<br />Extended online resume<br />Job research tool<br />Place to shine<br />
    7. 7. Don’t I know you?!<br />
    8. 8.
    9. 9. Build Your Profile<br />Linkedin makes it very easy step-by-step instructions to set up your profile. <br />Photo: <br />Good= alone, professionally dressed, pleasant expression<br />Not Good= friends, cartoon<br />Headline: description about you<br />
    10. 10. Smart Headline<br />Recent UofH MBA Grad Seeking Online Marketing Position<br />UH MBA Candidate in Finance/ CougarFund member<br />1st year MBA Candidate/ Intern at the Methodist Hospital <br />MBA Student<br />Graduate Assistant<br />Server at Starbucks<br />Blank… <br />Good examples <br />Bad examples<br />
    11. 11. Summary<br />Should show who you are and what you’d like to become. <br />Be concise, specific, keyword-rich, and typo free. <br />
    12. 12. Build Your Profile<br />Add more details in your resume if needed. <br />Be sure to check and recheck spelling and grammar.<br />
    13. 13. Build Your Profile<br />Magic of Linkedin is <br />RECOMMENDATIONS!<br />Builds your online reputation<br />Who to ask?<br />
    14. 14. Rules for your Profile<br />Professional photo<br />Right headline<br />Write rich keyword summary that sells your skills and experience<br />Get strong helpful recommendations<br />Tie Linkedin to your other efforts<br />
    15. 15. Connections<br />Start by using the “Add Connections” feature which allows you to link your e-mail account to Linkedin<br />Search for current connections or use the “People You May Know” feature<br />Add new contacts from any business encounter<br />Remember: QUALITY not quantity is what matter<br />
    16. 16. Remember: Quality, not Quantity<br />
    17. 17. Build Your Profile<br />Join group!<br />Allows you to: <br /><ul><li>Expand your network.
    18. 18. Connect with members who you can’t ordinarily send inMail to
    19. 19. Discover the most popular discussions & news
    20. 20. Add to the discussion to be seen as a thought leader or get advice about a specific topic.</li></li></ul><li>So You Want a Job?<br />
    21. 21. How Linkedin Can Help<br />Reach out to your network<br />Use your groups<br />Job search within Linkedin<br />Connect with decision makers and hiring managers at companies<br />Network Network Network<br />
    22. 22. Linkedin Jobs Page<br />
    23. 23. Informational Meetings, Tips on First Jobs, Groups to Join<br />Use the Advance Search option to search for people who 1) have a job you want 2) work for a company/industry you’re interested in 3) is an alum from any school you’ve attended <br />
    24. 24. Researching and Prepping for Interviews<br />People who will be meeting: facts about education/work experience, interests, personal connections<br />Company you’ll be interviewing with: information, current news, industry knowledge<br /> Insider information<br />
    25. 25. Company Pages<br />What can this page tell you? <br />A LOT! <br />
    26. 26. Cool Applications: Company Buzz<br />
    27. 27. Other Cool Apps <br />Reading List by Amazon<br />Slideshare<br />Events<br />
    28. 28. Connect Linkedin with Other Efforts<br />E-mail signature:<br />Jeffrei Cliftonjeffrei.clifton@gmail.comConnect with me on LinkedIn: www.linkedin.com/in/jeffrei<br />Business cards<br />Google pages<br />
    29. 29. Resources I Used (and so can you!)<br />Linkedin Grad Guide: 1<br />Linkedin Grad Guide: 2<br />Linked in for Job Seekers<br />Socialsignal.com<br />Mashable<br />Recruiting Survey<br />
    30. 30. Thanks For Listening!<br />Connect with me on: <br />Linkedin- Jeffrei Clifton<br />Twitter- thegirljeff<br />Tumblr- thegirljeff<br />Facebook*- Jeffrei Clifton<br />*Only if I actually know you and we are, in fact, friends …<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×