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Linkedin Presentation

Linkedin Presentation



A presentation I did for my role for my role as Peer Advisor for Linkedin Tips for Grads.

A presentation I did for my role for my role as Peer Advisor for Linkedin Tips for Grads.



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  • Looking forward, social networks lead all otherrecruiting channels for planned investment byemployers as the economy recovers:• 46% of respondents plan to spend more on socialrecruiting in 2010 than 2009• 36% will spend less on job boards• 38% will spend less on third party recruiters andsearch firms
  • Business networking portal--- Linkedin is almost exclusively used for business connections, so use it that way. Show your “Best Self.” Business address book- invite connections, make new connections, join relevant groups, keep all your contacts in one place, you can also export your address books, find out where people work/moved jobs/significant updatesExtended online resume- Linkedin gives you a place to really put a lot of information somewhere for recruiters and interviewers to find; more so than regular, 1 or 2 page resumes. Use the web space to really dig deep into what your previous experience is and what you’re looking for and interested in. Job research tool- Linkedin is also a great portal for Job searching or identifying informational interviewees. More on that later… Place to shine- It also gives you a place to shine! From recommendations to group discussions boards you really have a chance to show just how amazing and knowledgeable you are.
  • How’s it work..Think “6th Degrees of Kevin Bacon” except Linkedin uses 3 degrees and trust me 3 degrees gets you to a whole lot of people
  • Here is screenshot of my homepage. There’s my menu barMy picture and status updateOption to link to Twitter (since I have linked those accounts, but set it up so I have to choose which updates on both applications crossover)Search barSome people I may know and people I do know and what they’re up toWho’s viewed my profileHow many people I’m connected to How many people have searched for my profile in the last X number of days
  • Gives an opportunity for someone to vouch for you and say amazing things about you! Use this tool! HR reps feel more secure in hiring someone with a proven record of success and positive feelings from previous bosses and coworkers
  • Friendly message to family, friends, business contacts--- Good subject lineWho you are why you want to connectYour ask (general career advice, insight into career/company)Thank them! Groups- keep eye out on job posting job boardsJob Search in Linkedin- shows who and how you’re connected with that companyCan then ask for introduction from your connections
  • Search for open jobs by location, company, date posted and more.Explore career options and reach out to new connections on different career paths.
  • Insider information: traits company looks for, politics at the office, culture, interesting little know facts
  • Shows youWhat co doesCareer paths people pursedWhere company has its officesProfiles of people who will be interviewing you or future colleaguesAvailable jobsInterviewer: Education experienceCareer pathTweeting aboutConnections you might shareFind connections in your network who work or have worked at the company and request a brief interview to find out.. .Culture, Leaders,Traits recruiters are looking for Blogs and publications are must reads
  • Add the Company Buzz AppFollow companiesGo to your buzz page to see what people are saying about the company and industry

Linkedin Presentation Linkedin Presentation Presentation Transcript

  • Managing Your Online Brand: Linkedin
    Jeffrei Clifton
    Rockwell Peer Advisor
    Online Identity
    70% of employers have rejected a candidate based on information they have found online
    85% say positive online reputation has influenced their hiring decisions
    “It is no longer enough to have a solid resume. Students now need a professional online presence.”
    - Holly Paul, US Recruiting Leader @ PWC
  • What is Linkedin?
    Business networking portal
    Business address book
    Extended online resume
    Job research tool
    Place to shine
  • Don’t I know you?!
  • Build Your Profile
    Linkedin makes it very easy step-by-step instructions to set up your profile.
    Good= alone, professionally dressed, pleasant expression
    Not Good= friends, cartoon
    Headline: description about you
  • Smart Headline
    Recent UofH MBA Grad Seeking Online Marketing Position
    UH MBA Candidate in Finance/ CougarFund member
    1st year MBA Candidate/ Intern at the Methodist Hospital
    MBA Student
    Graduate Assistant
    Server at Starbucks
    Good examples
    Bad examples
  • Summary
    Should show who you are and what you’d like to become.
    Be concise, specific, keyword-rich, and typo free.
  • Build Your Profile
    Add more details in your resume if needed.
    Be sure to check and recheck spelling and grammar.
  • Build Your Profile
    Magic of Linkedin is
    Builds your online reputation
    Who to ask?
  • Rules for your Profile
    Professional photo
    Right headline
    Write rich keyword summary that sells your skills and experience
    Get strong helpful recommendations
    Tie Linkedin to your other efforts
  • Connections
    Start by using the “Add Connections” feature which allows you to link your e-mail account to Linkedin
    Search for current connections or use the “People You May Know” feature
    Add new contacts from any business encounter
    Remember: QUALITY not quantity is what matter
  • Remember: Quality, not Quantity
  • Build Your Profile
    Join group!
    Allows you to:
    • Expand your network.
    • Connect with members who you can’t ordinarily send inMail to
    • Discover the most popular discussions & news
    • Add to the discussion to be seen as a thought leader or get advice about a specific topic.
  • So You Want a Job?
  • How Linkedin Can Help
    Reach out to your network
    Use your groups
    Job search within Linkedin
    Connect with decision makers and hiring managers at companies
    Network Network Network
  • Linkedin Jobs Page
  • Informational Meetings, Tips on First Jobs, Groups to Join
    Use the Advance Search option to search for people who 1) have a job you want 2) work for a company/industry you’re interested in 3) is an alum from any school you’ve attended
  • Researching and Prepping for Interviews
    People who will be meeting: facts about education/work experience, interests, personal connections
    Company you’ll be interviewing with: information, current news, industry knowledge
    Insider information
  • Company Pages
    What can this page tell you?
    A LOT!
  • Cool Applications: Company Buzz
  • Other Cool Apps
    Reading List by Amazon
  • Connect Linkedin with Other Efforts
    E-mail signature:
    Jeffrei Cliftonjeffrei.clifton@gmail.comConnect with me on LinkedIn: www.linkedin.com/in/jeffrei
    Business cards
    Google pages
  • Resources I Used (and so can you!)
    Linkedin Grad Guide: 1
    Linkedin Grad Guide: 2
    Linked in for Job Seekers
    Recruiting Survey
  • Thanks For Listening!
    Connect with me on:
    Linkedin- Jeffrei Clifton
    Twitter- thegirljeff
    Tumblr- thegirljeff
    Facebook*- Jeffrei Clifton
    *Only if I actually know you and we are, in fact, friends …