Looking forward, social networks lead all otherrecruiting channels for planned investment byemployers as the economy recovers:• 46% of respondents plan to spend more on socialrecruiting in 2010 than 2009• 36% will spend less on job boards• 38% will spend less on third party recruiters andsearch firms
Business networking portal--- Linkedin is almost exclusively used for business connections, so use it that way. Show your “Best Self.” Business address book- invite connections, make new connections, join relevant groups, keep all your contacts in one place, you can also export your address books, find out where people work/moved jobs/significant updatesExtended online resume- Linkedin gives you a place to really put a lot of information somewhere for recruiters and interviewers to find; more so than regular, 1 or 2 page resumes. Use the web space to really dig deep into what your previous experience is and what you’re looking for and interested in. Job research tool- Linkedin is also a great portal for Job searching or identifying informational interviewees. More on that later… Place to shine- It also gives you a place to shine! From recommendations to group discussions boards you really have a chance to show just how amazing and knowledgeable you are.
How’s it work..Think “6th Degrees of Kevin Bacon” except Linkedin uses 3 degrees and trust me 3 degrees gets you to a whole lot of people
Here is screenshot of my homepage. There’s my menu barMy picture and status updateOption to link to Twitter (since I have linked those accounts, but set it up so I have to choose which updates on both applications crossover)Search barSome people I may know and people I do know and what they’re up toWho’s viewed my profileHow many people I’m connected to How many people have searched for my profile in the last X number of days
Gives an opportunity for someone to vouch for you and say amazing things about you! Use this tool! HR reps feel more secure in hiring someone with a proven record of success and positive feelings from previous bosses and coworkers
Friendly message to family, friends, business contacts--- Good subject lineWho you are why you want to connectYour ask (general career advice, insight into career/company)Thank them! Groups- keep eye out on job posting job boardsJob Search in Linkedin- shows who and how you’re connected with that companyCan then ask for introduction from your connections
Search for open jobs by location, company, date posted and more.Explore career options and reach out to new connections on different career paths.
Insider information: traits company looks for, politics at the office, culture, interesting little know facts
Shows youWhat co doesCareer paths people pursedWhere company has its officesProfiles of people who will be interviewing you or future colleaguesAvailable jobsInterviewer: Education experienceCareer pathTweeting aboutConnections you might shareFind connections in your network who work or have worked at the company and request a brief interview to find out.. .Culture, Leaders,Traits recruiters are looking for Blogs and publications are must reads
Add the Company Buzz AppFollow companiesGo to your buzz page to see what people are saying about the company and industry
BASICS Welcome Online Identity 70% of employers have rejected a candidate based on information they have found online 85% say positive online reputation has influenced their hiring decisions “It is no longer enough to have a solid resume. Students now need a professional online presence.” - Holly Paul, US Recruiting Leader @ PWC
Build Your Profile Linkedin makes it very easy step-by-step instructions to set up your profile. Photo: Good= alone, professionally dressed, pleasant expression Not Good= friends, cartoon Headline: description about you
Smart Headline Recent UofH MBA Grad Seeking Online Marketing Position UH MBA Candidate in Finance/ CougarFund member 1st year MBA Candidate/ Intern at the Methodist Hospital MBA Student Graduate Assistant Server at Starbucks Blank… Good examples Bad examples
Summary Should show who you are and what you’d like to become. Be concise, specific, keyword-rich, and typo free.
Build Your Profile Add more details in your resume if needed. Be sure to check and recheck spelling and grammar.
Build Your Profile Magic of Linkedin is RECOMMENDATIONS! Builds your online reputation Who to ask?
Rules for your Profile Professional photo Right headline Write rich keyword summary that sells your skills and experience Get strong helpful recommendations Tie Linkedin to your other efforts
Connections Start by using the “Add Connections” feature which allows you to link your e-mail account to Linkedin Search for current connections or use the “People You May Know” feature Add new contacts from any business encounter Remember: QUALITY not quantity is what matter
Informational Meetings, Tips on First Jobs, Groups to Join Use the Advance Search option to search for people who 1) have a job you want 2) work for a company/industry you’re interested in 3) is an alum from any school you’ve attended
Researching and Prepping for Interviews People who will be meeting: facts about education/work experience, interests, personal connections Company you’ll be interviewing with: information, current news, industry knowledge Insider information
Company Pages What can this page tell you? A LOT!