jackylopez.com - Virtual Assistant and Web Development

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ecommerce, personal executive assistant, seo, social media, social media management, virtual assistant services, virtual business assistant, web application, website development

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jackylopez.com - Virtual Assistant and Web Development

  1. 1. Creating Google AccountsDo you find yourself in the position of trying to play catch up by learning,understanding and perhaps integrating Google, Facebook and other online services intoyour business and feel a little bit overwhelmed?If so I would like you to relax and watch this video on How To Create Your GoogleAccounts http://blog.jackylopez.com/2012/02/how-to-create-google-account.html aswe walk you through the basics of setting up some of the accounts you will need to besuccessful online.And also I complement you on taking the initiative of having the basicunderstanding of online marketing.And I stress, even at some point if you decide that you don’t have the time to followthrough with all this and decide to contract out with a SEO marketing company, it iscritical that you have a basic understanding on how all this stuff works. Because if youmake the wrong decision in hiring the wrong company you will waste valuable time andmoney and perhaps even get your site banned in Google, if they violate Google’s termsof services. 1
  2. 2. Creating Google AccountsThe bottom line in having an online presence is to make your business moreprofitable.And Google has made more millionaires than any other company in history.And the most amazing part is that 85% of most everything Google creates, for you tobe successful online, is free! 2
  3. 3. Creating Google AccountsAnd if that doesn’t blow you away think about this, today Google is the largestadvertising company in the world. They make most of their money sellingsponsored advertising and they have never raised their advertising costs. They lettheir customers decide how much they will bid on the terms that they want to buy.Now don’t stress out, this session has nothing to do with paid advertising, it focuseson the free stuff that you can use to get your business the exposure that you willwant.First let me emphasis a few key points about creating your own Google accounts andhaving complete control over them.Most SEO firms will not create accounts specific to your campaign or if they do, theyseldom if ever provide you with access to these accounts.This practice can be fatal to your online marketing.First they are in effect holding you and you site hostage, so if you ever do decide tosever your relationship, they can delete all the links and accounts that you paid for ata press of a button.Secondly, all this content and backlinks you are paying for are actually benefitingtheir accounts and not yours. Here is an example: 3
  4. 4. Creating Google AccountsOne of our clients, a landscaper, had been paying a SEO firm $1,800 a month topromote his practice over the last 12 months.One of the items they were billing him $200 a month for was this one YouTube videothat has had only 26 views.This firm never created the doctor his own Google or YouTube account, choosinginstead to upload and promote the doctors video within the agencies YouTubechannel alongside other videos from other clients such as landscapers, heating andcooling companies and God knows what else.So in effect what happens is that the SEO value of the landscaper’s video is dilutedby being mixed into a bag of other businesses not even related to his own. Whateverpromotion the firm had been doing only benefits the firms YouTube channel and notthe landscapers.And what is even worse?After spending over $18,000 this last year, to have all this content created andpromoted, the landscaper is at risk of losing it all once he cancels his contract.Therefore if you do use the services of an outside agency insist that they onlypromote your site using the Google and other social media accounts youhave created and/or have complete access to. 4
  5. 5. Creating Google AccountsAnd if you do sever your relationship with them change the passwords to theseaccounts prior to doing so.So now, lets get down to the basics….To access many of Google’s tools you will need to have an account.Even if you already have an account please stick with me because Google has recentlyadded a whole bunch of new features, some of which you may not be aware of. 5
  6. 6. Creating Google Accounts=Creating a Google Account is as easy as supplying your name, password and emailaddress. Your account can be created through many of Google’s free applicationssuch as Gmail, Google Places, or Google Docs.Now one of the basic mistakes many businesses make is creating a Google Accountwith their business name, forgetting to create one for their personal name so in thisexercise I will ask that you create a Google account using your real name ornickname if you don’t already have one.After you create your Google Account and you are logged in, the first Googleproperty I would recommend that you update is your Google Profile.Here at the top of Google, you will see a drop down arrow with your photo, if youhave already uploaded it.Click on the down arrow and then the Google Profile link. Here there is a blue boxlabeled edit profile, click on it.Here on the top left you have your profile photo. Click on this link to upload orchange your personal photo. 6
  7. 7. Creating Google AccountsNext spend a few moments and write a bio about yourself.Within your bio you can link to some of your websites using anchor tags which arekeywords describing your site.Here I have a link for radar detectors going to my website radardetector.org andanother link SEO and Internet Marketing Consulting and Training going to SEOTraining SW.com.You can also set your privacy settings here allowing your bio to be available toeveryone, your circles or extended circles, just you or custom settings.Under your introduction there are other areas such as Bragging rights, Occupation,Employment and so on.On the right you will be able to link to other profiles such as Facebook, YouTube,Twitter and any other websites that you would like to link to.When you are done editing your profile press the done editing button. Next lets clickon the home button of Google Plus here.We will spend a lot more time reviewing Google Plus with you in a follow---up videobut in a nut shell Google + is Google’s new social media platform that ties in to allyour other Google services including YouTube, G---Mail, Google Places and more. 7
  8. 8. Creating Google AccountsHere you can add other Google Plus pages for your business as we have done herefor my RadarDetector.org website.Now one question I receive from a lot of our students is how to set their privacysettings for their profile and Google Plus.Click on your photo on the top right corner of the page and click on privacy settings.Here you can edit the visibility of your profile allowing it to be visible in search.Edit your Google Plus network visibility and more.After you do these simple things, here are a few other tools that I would recommendthat you check out now and as we progress in our training series we will go intomore detail with each. 8
  9. 9. Creating Google AccountsGoogle Alerts: Any time an interest of yours appears in the news or discussed on ablog you can create an alert by e---mail. This is a great tool to use to keep up withwhat your competitors are doing by adding their business name, and their officer’snames into your alerts. You can customize your alerts to be received hourly, daily,weekly or even monthly. 9
  10. 10. Creating Google AccountsGoogle Analytics: The most widely used website statistics service in the world andused by over 57% of the top most popular websites today. You can track yourvisitors behavior such as where they came from, how they got there, what pagesthey are viewing and how long they remain on your website.Google Webmaster Tools: Provides indexing status and other tools that allow thesubmission of your websites sitemap, the ability to check and set the crawl rate orindexing rate of your website by Google, the ability to create and check yourrobots.txt file and the ability to see what keyword searches your website is beingindexed for. 10
  11. 11. Creating Google AccountsYouTube: Another division of Google. YouTube is the second largest search enginein the world and a great place to promote your business with videos.Google Docs: A great document management system and our team would be lostwithout it. We use Google Docs to keep our management team and our contractorsupdated on the various projects we are working on. 11
  12. 12. Creating Google AccountsFeedburner: Google’s RSS (real simple syndication) service. RSS Feeds are a wayfor websites to distribute their content into other platforms such as a subscriptionservice, inclusion into widgets or gadgets and into mobile phone applications.Google Insights for Search: provides insight into the various search terms peoplehave been typing into Google search along with rising searches and trends that willassist you during your keyword research. 12
  13. 13. Creating Google AccountsGoogle Keyword Tool: The foundation of Internet Marketing and SEO is keywordresearch and Google has a full suite of various keyword tools, which we cover all inour training videos. However the most popular keyword tool today is Google’s freeKeyword Tool.Google Places: More people search for information about businesses online thenanyplace else, therefore it is important to make sure that your business ranks high 13
  14. 14. Creating Google Accountsin Google’s search and a great place to start is by claiming your existing businesslisting now and optimizing it or create one now if it is not listed.I hope that you’re finding our free SEO Training files educational and enjoyable and Iwould like as a small favor from you. 14
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