Which is better; Google                                                           AdWords or seo?                         ...
Many of the most effective digital marketing campaigns use both seo and pay-per-click. Thisis mainly because the paid adve...
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Article comparing Seo and Google AdWords

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http://www.marketinggrin.com This short article compares seo with Google AdWords

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Article comparing Seo and Google AdWords

  1. 1. Which is better; Google AdWords or seo? Search engine marketing and pay-per-click have their own unique benefits and negatives. This informative piece of writing looks at the differences between them and which is more effective. Pay per click is when you pay for specific rankings and are charged every time a user clicks your ad. SEO stands for search engine optimization andthere is no cost per click charge although it will take time and work to get a site to the firstpage of the search engines to ensure that you get a huge amount of clicks clicksThere are lots of paid advertising platforms although for the purpose of this article, I amgoing to concentrate on the search network in Google AdWords. Google AdWords is by farthe most popular pay-per-click platform with the the biggest market share.Its a popular assumption that Google AdWords is costly and some businesses avoid it forthat reason. Some people think that seo is a cheaper alternative to paid advertising. This isnot the case and run properly, the costs will be pretty similar. Unless managed properly, aAdwords campaign can produce a number of wasted clicks, dramatically increasing the priceof driving relevant traffic to your site. The advertiser obviously doesn’t pay for wasted clicksin seo campaigns although a significant investment is needed to get web sites to the top ofsearch engines before they begin to drive traffic to your website.Online advertising can be an costly process when you consider the amount it costs toconstruct a website and also the cost of pay per click advertising and seo campaigns. Payper click marketing allows firms with a modest ad spend to pass visitors to their internet siteand hopefully generate sales. The budget can then be increased as the paid advertisingcampaign starts to deliver return on investment.Whilst paid search campaigns arescalable, seo campaigns are much lessscalable and normally need considerableinvestment before any returns are seen.The primary reason for this is becauseyou must be on page 1 of the searchengines before most users will click onyour site. Even though some users doclick on sites which are below page 1 inthe rankings, most click on the advertsclose to the top of page 1. It of course requires a significant amount of work to achieve toprankings in The search engines. This does not apply to pay per click campaigns becausewith pay-per-click campaigns, you are paying for.Confidentiality AgreementThe information contained within this document is confidential and is supplied solely for your internal use. You agree that you willsafeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those personsneeding the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin LtdCopyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com
  2. 2. Many of the most effective digital marketing campaigns use both seo and pay-per-click. Thisis mainly because the paid advertising campaigns deliver excellent short term successwhereas the seo campaign delivers excellent long term success. Long term both campaignsdeliver excellent returns as well as double the chances of a user clicking on your ad ratherthan competitors.Often companies start off with a small Google AdWords campaign and slowly increase theirbudget. When the AdWords campaign is showing good profits, they add an seo campaign toboost search traffic further and to make the digital campaign far more efficient.Confidentiality AgreementThe information contained within this document is confidential and is supplied solely for your internal use. You agree that you willsafeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those personsneeding the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin LtdCopyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com

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