Media Evaluation Jack Williamson


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Media Evaluation Jack Williamson

  1. 1. Media EvaluationQuestion 1: In what ways does your media product use, develop or challenge forms andconventions of real life media products?As part of a group, I was required to produce a 5 minute opening to a documentary which would besuitable to be aired on national television. To go with this documentary I also had to produce twoother tasks, one was to produce a radio trailer to promote the documentary and the other was to doa magazine spread again promoting the documentary. Watching a lot of documentaries in the buildup to the task I had to research what would be acceptable to go in the opening 5 minutes of mygroup’s documentary.There are many different styles and types of documentaries aired on television. There are factual,historical, educational and entertainment purpose. My groups documentary was based around thetopic of ‘childcare’ and it used both factual and educational elements in the opening 5 minutes. Weused a voice of god narrative throughout the opening 5 minutes as we thought that would be themost effective method to use when you compare it to other factual/educational televisiondocumentaries such as ‘One Born Every Minute’.A documentary theorist Bill Nicholls categorised documentaries into 6 separate modes: poetic,expository, observational, participatory, performative and reflexive. In the research we didpreviously before the main task we watched an American documentary ‘Supersize Me’. In ‘SupersizeMe’ it uses an array of the documentary modes described by Nicholls. The documentary uses poetic,participatory and performative. This is because all these modes require the documentary maker tobe involved in the documentary as ‘Morgan Spurlock’ is. These 3 modes tend to follow the intentionsof the narrator and maker but would not have been a suitable method to use for our topic of‘childcare’.Our documentary heavily uses what Nicholls would describe as the Expository Mode as on our topicof ‘childcare’ we proposed a strong view-point and opinion using a voice of god narrator throughoutthe 5 minute opening. The use of the voice of god narrator allowed the group to take a side in ourtopic (and we took quite a biased side towards childcare being too expensive) which would make the
  2. 2. viewer more likely to agree with what was being said by the narrator. The images used are insupport of what the narrator is saying and are used more as a visual aid to the viewer, they helpback up the argument. The expository mode is a mode that is synonymous with theeducational/factual documentaries and that was the prime reason we chose to use an omnipotentvoice of god narrator.CameraTo get an idea of what variety of techniques should go into our documentary, I have watched andanalysed a variety of documentaries to try and pick up ideas of common conventions that should bea part of our documentary. Documentaries that I have watched for inspiration are ‘Supersize Me’‘One Born Every Minute’ and ‘MY Big Fat Gypsy Wedding’. Throughout in all these documentariesthey use a variety of camera shots that are used at effective times. Shots that are typically used inthese documentaries are, Close ups, Medium close up shots, extreme long shots and group shots.Extreme long shots are commonly used as an establishing shot to show the main topic from a wholeperspective as used here in ‘Supersize Me’. This is a technique we used in our documentary whenintroducing the nursery we visited as this was seen as a common convention used in documentarymaking when introducing a building.To get this shot as steady as possible like in the real documentaries that I have watched it wasimportant that the camera was on a tripod to ensure the quality of the footage would not bewrecked. The tripod was used at a number of points in our documentary to record footage,especially with the interviews and voxpops we filmed as it is important there was no cameramovement at these points.It allowed us to simply use the various zooms and tracking mechanismson the camera whilst maintaing the highest quality of shot. Our main focus for this shot was to getthe sign of the ‘Teddy Bears’ nursery into it.During the interview process from watching documentaries it is clear that they use a rule of thirds interms of the positioning of the interviewee and where they are to look on camera. The intervieweeis to always look across the dead space in the camera shot so there appears to be less unfilled spaceto the viewer as shown here in ‘Supersize Me’ and our docuemntary ‘You Children’. The use of thistechnique made our documentary have a more professional feel about it like those aired on nationaltelevision.
  3. 3. SoundSounds is a crucial part to a documentary. Most documentaries adopt a technique of either using apresenter on screen or using a voice of god narrator. In ‘Supersize Me’ they used both and as it wasan informative documentary it worked very effectively. In our documentary we only adopted thevoice of god narrative which on its own was more effective but it we wanted to add a more personaltouch and really relate to the audience, it would have been a good idea to use both styles if wewould look to improve our documentary next time. But we found our method of using a voice of godnarrative ws effective as it allowed you to talk the viewer through what is going on at each particularstage.For background music in our documentary as we were only allowed to use music that wasntcopyrighted by a record label. This meant our choice for background music was very limited to whatwas on Garage Band. Unlike in ‘Supersize Me’ them using copyrighted music like ‘Fat Bottom Girls’by Queen we chose a beat that related to the genre of our topic of childcare. WE found a beat thathad an investigative feel about it as our documentary opening was a very informative and factualbased. The music we chose though had to not compete with the voice of god narrative but still addatmosphere to the documentary to avoid the viewer getting bored. The only time the backgroundmusic was not running is when the interviews or voxpops were on screen. To improve our choice ofbackground music we would need to be allowed to use copyrighted music that would really relate toour chosen topic area which would keep the viewer much more interested than the little variety wehad from Garage band.The use of our non-diagetic sound during the interviews was something I found was particularlyeffective though. During the interviews with the Nursery workers and owner, we delibaretely didn’tremove the background noise of the children making noise. This was because it gave the interview a
  4. 4. real atmospheric feel of what a nursery environment is like. Also the children making noise didn’tintervene with the sound of the interviews and you could still clearly hear the interviewee.Overall we had a mixture with our sound levels in the final product. Sometimes they were spot onand sometimes they were to high. This is something i would look to improve if i was to do the taskagain. The reason we had a mixture of sound levels perhaps could be due to we only ever listened toour documentary through headphones which were not of the greatest quality rather than listeningto the documentary outloud through the speakers of the imacs.ResearchResearch was a cruicial part to our documentary. With our documentary being informative andeducational it was vital we could provide an abudance of facts and figures that will shock the viewerif they were unaware of them. In ‘Supersize Me’ an array of facts an figures are used and with thatdocumentary being informative it was obvious to our documentary we needed to bulk a lot of ourdocumentary with facts that would keep the viewer interested. So we placed numbers on screenand used the voice of god narative to further exclaim the point. The use of a visual aid backed up bythe voice of god narrative seemed to be an effective method used a lot in ‘Supersize Me’ so again itwas a technique we used which added to making our documentary look as professional as possible.Special EffectsSpecial effects are something that are commonly used in documentaries to help keep the audienceinterested. This is no change in ‘Supersize Me’. In our documentary ‘Your Children’ we used as manyvariety of special effects as we could. As unlike Supersize Me which was also made to beentertaining to the audience, our documentary was solely to be informative and educational. Ourmain sources of special effects came when editing using Final Cut Pro as we didn’t use any effectsthat the camera can produce. A special effect we used that was effective and quite commonly usedin ‘Supersize Me’ was the blurring of the background image while putting text over laying the image.It was important that the image wasn’t to distorted and it was also important the background imagerelated to the topic as in our documentary we blurred images such as, playground equipment andbabies cribs.
  5. 5. Radio TrailTo help decide what techniques and conventions we would use in our radio trail we listened to avariety of professional trailers from a variety of radio channels. In my planning I analysed a radio 5live trailer promoting the Italian Grand Prix. I also analysed a radio trail from heart FM as this wasour target audience for the radio trail. This helped us pick up techniques that Heart FMuses so wecould also use them in our radio trail.The majority of our radio trail was used extracts from our original documentary as we believed thiswould give the listener plenty of information which is very important. We asked personal questionssuch as ‘Do you know how much it costs to put a child through childcare?’ This helped as if it relatedto the listener then they would be more enticed to want to watch the documentary.We used a simple beat throughout the radio trail as it was not the beat that would interest a parentor a potential parent. We believed the words they were listening to would be more important.A common convention of radio trails we used was having the narrator say the time, date andchannel the documentary will be on. This was crucial as the audience need to know where andwhen they can watch it or else the purpose of the radio trail is pointless.The majority of the radio trails we listened to online were between 30 and 40 seconds and ours last24 seconds. This is something we could look to improve on if we was to do it again. We could haveput more relevant information into the allotted time to ensure that the listener would want to watchthe documentary.
  6. 6. More improvements I would make if we were to do the radio trail again would also have thenarrator using more rhetorical question as this is a good technique to make people want to watchyour documentary as it makes them want to find out the answers to the question. Also our soundslevels were very inconsistent so this is something we would have to improve as one moment thesound was too high and next the sound levels were too low. Also another change I would make is tohave the narrator saying more things rather than using so much footage from the documentary. Alsoat times the backing music we used to the trail intervened with what was being said so we wouldneed to lower the decibels of the beat top ensure we could produce the best quality radio trailpossible.OverallWe tried to stick to as many conventions of radio trails as possible but I believe we could have usedmore if we wanted it to be perfect. The trail was effective but I believe because of our selectedtarget audience the trail needed to be more sophisticated to entice people to watch it.
  7. 7. Question 2: How effective is the combiantion of your media product andancilliary tasks?The ancillary tasks we were set to go a long with the documentary were to produce a radio trail anda double page speard in a magazinhe to promote the documentary. For the ancillary tasks it was thetarget audience which had a huge impact on our decisions of what direction to go in.The target audience for our documentary were parents or people who are think about becomingparents. As through research we found out that England is the oldest country in Europe wherewomen think about having children as they start thinking about having children at 30. Therefore theage bracket that we set to target was from 24-36. Also as our documentary was not just aboutchildcare it raised the issue of cost so we were targeting people from a wokring class background asthey are the people who are most likely to be concerned with how much childcare is likely to costthem in the short and long term. In some ways our documentary raises the question to potentialparents are the financially suitable and ready to raise a child as the facts we found out should reallyopen the eyes of the listener. I think that the target audience is suitable to both males and femalesas they have an equal role and responsibility in being a parent. Location would play a factor thoughas this is because we would look to taget specific areas that have a higher child birth rate in placeslike Birmingham and Manchester as aposed to areas such as Cornwall.Radio TrailIn our radio trail we used quotes from our documentary that if somebody watched and listened toboth products would immediately be able to notice. We also used the found footage from ourdocumentary of Nick Clegg’s preposed scheme on Childcare. It was important we used quotes fromthe documentary to the radio trail as it helped the two taks combine well and effectively. WE alsoused a similar background music for both the documentary and radio trail, a beat that wasnt toimposing as we believed the words of the narrator were more important to the target audiencerather than keeping them interested with a fancy beat. I think the radio trail really does inform thetarget audience of what they will find in the documentary and i think it is on the right radio station ofHeart FM to reach that target audience.
  8. 8. From this chart it is clear that Heart FM generates a lot of listeners and consistently has for over adecade. This is one of many reasons why it is a suitable radio station to air our documentary on. AlsoHeart FM has a similar age group for the target audience ranging between 18-35. This is effective asthis covers the age range that our documentary and radio trail are aimed at.Heart FM also covers all the major cities in England and these are the areas with the highest birthrates in England. This is effective as the more people the radio trail reaches the more people that arelikely to watch the documentary. This shown from our research that we wanted to target the areasin England that have the highest birth rates as these are the people from those areas that are goingto be interested in the documentary. Also the channel that we decided to place our documentary on‘Channel 4’ has a similar target audience for both our target audience and documentary which againis a major factor in our decision making process. Over the clips we used from our documentary in theradio trail and our decision to use Heart FM all combine effectively to ensure our documentary isreaching the intended people it is for.Magazine Article We chose to take a picture of a cute child as the main image for our magazine article, this is because children are something that attracts the attention of people of all ages. I believe the image is very striking and really interests the reader into wanted to read the double page spread. I think this helps link to the documentary as it makes the documentary so much more appealing to watch to someone who has seen this image and has read through the article.
  9. 9. I believe that the magazine article appeals much more towards our target audience than the radiotrail does though. There are many techniques we used that the Radio Times used (our chosenmagazine). The main technique we used was the simple layout and structure which appeals more topeople who are interested in the actual article rather than the fancy titles, which we considered ourtarget audience would. I think our magazine article has a very professional style to it which youwould expect from an article in the Radio Times. We also kept the structure simple due to theseriousness of the topic we were covering. All the techniques we used accounted to making themagazine article to be effective to the documentary as the article entices more viewers to watch thedocumentary which was the aim from the double page spread.Our main reason for choosing the Radio Times to publish our article was down to the fact of howpopular it was as a Christmas edition sold a staggering 11 million copies making it the biggest sellingsingle edition of any British magazine at the time. Even though the target audience was slightly olderthan those of our specific target audience we believed with the average circulation of a Radio Timesmagazine being very close to 3 readers, we believed that one of them is likely to be in the agebracket that our target audience is in.When people think of Radio Times, they stereotypically think as an older persons magazine but theycover a variety of topics and articles which appeal to people of all ages such as ‘Doctor Who’ and‘Children In Need’Overall we used Radio Times as it is a very factual based magazine which we felt related to our topicfor the documentary very well. Also due to its vast popularity through the country we believedplenty of people would be able to see it which would all promote the documentary therefore thechoice of using Radio Times to publish the article was a very effective decision between linking thedocumentary and magazine article.
  10. 10. Question 3 – What have you learnt from your audience feedback? In the research and planning stage of our task we conducted a questionnaire. This questionnaire was for the basis of finding out things such as ‘do people watch documentaries’ and what things they expect to see in documentaries if they do. As our topic is on childcare we handed out the questionnaires at nurseries and got feedback from parents which were a specific target audience. Further on from this we then conducted a second questionnaire but this time only got feedback from students aged 16-18 which could be considered a problem with our feedback due to students not being our target audience as they will have little to no interest in our documentary. Television DocumentaryWe thought due to our documentary being factualand educational it would be sensible to ask if wehave achieved this. From the results gathered fromthe people who filled in the questionnaire 16 out of Have you learnt something you didn’t18 agreed they had learnt something new. Though already know from watching ourthis is a high percentage of the number of people documentary?asked its disappointing to see that not all the peoplehad learnt something new. This is because due toour documentary being factual and educational ouraim was to inform every viewer in some waypossible. We placed plenty of facts in our opening 5 yesminutes of the documentary and even used thevoice of god narrative to explain each statistic we nogave. To improve this in the future I believe that wecould make the documentary more entertaining sothat when the statistics and facts are delivered theaudience is watching and taking note of what isbeing said. As I believe the reason that the 2 peoplesaid they had not learnt anything new was due tothe fact they were uninterested with thedocumentary therefore they didn’t listen asthoroughly as we would of hoped.We then went on to ask the audience were there anyproblems with the sound. From our audience Were there any problems with thefeedback it is clear that we had issues with our sound levels?sound levels throughout the documentary. From the16 of the 18 people who agreed that we had issueswith our sound levels they said that the noise levelswere to inconsistent as one moment they were tolow then in the next shot the noise was too high.This was the case for both the found footage we Yesused and the voice of god narrator. It is clear weneeded to manage the sound levels better if we Nowere to do this task again. To improve this we wouldhave to listen to the documentary through higherquality speakers rather than through headphones asthe quality of sound through our headphonessuggested that the sound levels were equalthroughout. This would be the key way to improveour documentary if we wanted to give it a moreprofessional feel about it.
  11. 11. We finally asked the most important question toaudience. It was important we got audience How would you improve the documentaryfeedback on how they would improve thedocumentary given the opportunity. Four points Sound Levelswere made from the 18 people who gave thefeedback on our questionnaire and the main waythey would improve our documentary More Factsexpectedly was to manage the sound levelsbetter. This would be our main objective if wewere to do the task again. Other issues we wouldlook to add if we were to do this task again Less Backgroundwould also be to add more professional features. NoiseBy this I assume we would have to follow moreconventions of educational documentaries. To Needs Moredo this we could watch more examples of Professionaleducational documentaries so we could learn Featuresmore conventions and use them in ourdocumentary. From the 18 people who completed the questionnaire we asked them to rate our documentary on a scale of 1-10. (1 being the worst 10 being the best) I calculated the mean of the 18 scores and our documentary scored 7.4 overall. Magazine Article The audience feedback for our magazine article was extremely positive. Do you think the article isIn our audience feedback on our magazine article 18of the 18 people that filled it in agreed that our suitable for Radio Times?article was suitable to be published in the Radio 20Times. The main reasons they believed that it wassuitable to be published in the Radio Times was 15because of its simplistic but suitable layout which is akey convention of Radio Times magazine article. They 10agreed that as the Radio Times aims to attract a moresophisticated audience we were right in making the 5article more about the text rather than using plentyof images with titles that have fancy effects on them. 0 Yes No
  12. 12. Our audience feedback on the magazine article continued to be very positive as everyone who took Do you think the article is part in our questionnaire agreed that the article was relevant to the topic? relevant to the topic and advertised our documentary 20 perfectly. This was a very important feature as the main objectives of the auxiliary tasks were to 15 advertise the documentary. We used plenty of space on the article to be able to describe what the viewer 10 can expect to see and find out which was an 5 important factor for a magazine article. We tried to follow conventions of magazines as close as possible 0 and from our audience feedback it appears to have Yes No paid off as everyone appears to believe it is suitable and professional enough to be published.As good as the audience feedback was from thequestionnaire there are always improvementsthat could be made. From the feedback therewere a few suggestions made from a couple ofthe participants but the vast majority couldn’tfind a way to improve it. If we were to complete How would you improve thethe task again we would consider the audience magazine article?feedback of how to improve and to have a 10different colour scheme may be a good idea as I 8believe it could have been a more sophisticatedcolour pattern due to the Radio Times generally 6being a magazine advertised at a sophisticated 4reader. Some of the feedback we receivedthough I disagree with as 2 people suggested we 2use a ‘drop shadow’ to illuminate the title on the 0page. But for the Radio Times this would go Colour Add Title Use Drop Make Title Could Notagainst the simplistic conventions they use so Clash Shadow Stand Out Improve Itthat is not an alteration I would look to make if Morewe were to complete this task again. The largemajority agreed though that our magazinearticle looked professional and fitted our desiredtarget audience ideally which was our mainobjective of the double page spread.
  13. 13. From the 18 people who completed the questionnaire we asked them to rate our magazine article on a scale of 1-10. (1 being the worst 10 being the best) I calculated the mean of the 18 scores and our magazine article scored 7.4 overall. The Radio Trailer The audience feedback for our radio trail produced very indifferent results.Even though the audience feedback for thisquestion came back with a large proportionagreeing the radio trailer fitted our topic Do you think the radio trail ischoice, we would have hoped everyone agreed. releveant to our topic choice?As the purpose of the auxiliary task was toadvertise the documentary you want it toclearly relate to the main project. This is 15something we would look to change if we wereto do the trailer again. We would have to use 10an array of different footage to ensure that theaudience for the trailer would be able to 5associate that the trailer is advertising the 0documentary. From the feedback it is clear the Yes Noaudience were not quite aware of the purposeof the trailer which is something we wouldhave to improve on if we did the task again.The background music to a radio trailer is anextremely influential as it adds mood and toneto the advert. Again the vast majority of thepeople who completed our questionnaire What do you think of the choice ofagreed it was an effective choice of music we music?used which enhanced the advert. From the 3people who thought it was an okay or bad 15choice they believed it didn’t fit the topic verywell. They suggested we use a more serious 10piece of music as it is a serious topic our 5documentary covers and form the stance we 0take in the documentary we consider it aproblem. For the majority they agreed it was a Good Okay Badbeat which would keep them interested incontinuing to listen which was an importantfactor. I think more previous audience researchin the planning part of the project would haveensured that we could have had everyoneagreeing the music we chose would have beenrelevant to our topic for the documentary.
  14. 14. From the audience feedback there were a lot ofthings we could have changed from theiropinions in order to improve our radio trail. Themain factor was to alter the sound levels whichI would agree. They were not consistentenough to make the trailer sound professionalfor radio which was the aim of this auxiliarytask. The sound levels are also a crucial part to How would have you improved theany radio trail as it is the clips or the narrator’s radio trailer?voice which the audience is listening out for.Also our trailer did not last as long as the radiotrailers we analysed in the planning stage of 15 10this task so that is something we would have to 5change if we were to perform this task again. I 0also agree to make the trail more professional Sound Make It Last Add Morewe could of added more effects to make it fit Levels Longer Effectsfor radio. An example of this is we could havefaded the sound of the music at the end ratherthan just cutting it dead. Again this is somethingI would change if I did the task again. From the 18 people who completed the questionnaire we asked them to rate our radio trailer on a scale of 1-10. (1 being the worst 10 being the best) I calculated the mean of the 18 scores and our radio trailer scored 6.2 overall.
  15. 15. Question 4 - How did you use media technologies in the construction, research, planningand evaluation stages?Research and planningTo begin with, in the opening research and planning techniques not many mediatechnologies were used. To begin with we mainly constructed mind maps and story boardsby hand. We mind mapped potential ideas for our documentary topic, we mind mapped ourtarget audience and we also mind mapped the potential channels, radio stations andmagazine which would be suitable for the documentary and auxiliary tasks. Once all this wasestablished we drew up a mind map which was an inaccurate plan of how we wanted thingsto look as eventually we changed a huge majority that went into the final product.Once this part of the planning process was complete, then we started using mediatechnologies to construct our media product. First thing we did was to use a variety ofwebsites on the websites to find out facts as our documentary is educational. Through theuse of Internet explorer, we used websites such as BBC News and DayCareTrust.It was extremely important that with all the research we were collecting to ensure that ourdocumentary was packed with information was being stored and saved. AS part of theproject we had to prove all of our research and upload it as a group to Thiswebsite was a visual way of displaying our work and made it easy and efficient for us to findthe research once we needed it again to write out the script for the documentary. Moreimportantly, blogger allowed us to store videos and images which was important. This isbecause in our research we found footage on YouTube on Nick Clegg proposing a schemethat fits perfectly to our topic idea so we were able to save that video to our blog and comeback and use it when we need it.We also needed to use technologies to place the information we found into documentswhich were recordable, therefore we used processes such and Microsoft Word, PowerPointand Excel. This were 3 easily recordable methods which allowed us to place as much as ourresearch as possible in.
  16. 16. FilmingAfter our planning stage was completed we were allowed to go out a film and record thefootage that would be used on our documentary opening.The camera we used was a Canon HG20 HD which was a very simple and effective camera touse for this project. It had all the components and use all the techniques we wanted to useto ensure we could collect the best footage possible. It was able to record video footage andtake still images for us which came in handy as we planned to overlay text over still imagesin our documentary. If we wanted to zoom in and out it was very simple as on the top of thecamera there was just a knob which you push from side to side depending on whether youwanted to zoom in or out. Lighting was never much of an issue with the Camera as insteadwe just ensured that when we were filming, it was in areas that had very good naturallighting as this made it simple for us and it looked more professional in the documentarywhen uploaded to the iMac computers. At times using a handheld camera was effective forus as the naturalistic shots you could take of the children in their environment really addedto the verisimilitude of the documentary which is important. If we wanted to portray thechaotic nature of children which at times we did, we just had a group member to handheldrecord the footage rather than place the camera on a tripod.The Tripod was a very important piece of equipment in the construction of ourdocumentary. It enables us to produce the best quality of shot available to ensure ourdocumentary had a professional feel about it. We mainly used the tripod when we wererecording a expert interviews and voxpops as these are the times when it is important todiminish the camera movement and focus on the person in the shot. The Tripod is very goodtools to use as it also enables you achieve a profession pan shot or zoom shot.To ensure that we had our sound quality as high as possible we used a directionalmicrophone and headphones which attached to the camera. The directional microphonewould be held as close as possible to the noise in the shot without being visible by thecamera. Then you had to ensure through the use of the headphones that the sound qualitywas strong enough. When in a nursery it was hard to control the background noise coming
  17. 17. into our shots but for the script recording and radio article we used a quiet room with no-one in so the background noise were minimal.Editing – Final Cut ExpressOnce the filming process was complete we moved onto the next part which was the editingof the footage we had recorded and stored. Throughout the editing process we used AppleIMac computers which had the software Final Cut Express installed into them. The first taskthat was to be completed on Final Cut was to transfer the footage we had saved on theMacs originally into the software so it could be edited into our documentary. It was a simplelog and transfer processing which you just dragged the footage into a ‘drop here’ area andthe software would do the rest for you. Time Window for viewing documentary Editing Tools Edited visual and audio footage
  18. 18. A prime tool we used which we chose to do through Final Cut rather use the camera for was to make freeze frames. It was a very simple process. To begin with you just needed to ensure that the frame you wanted to freeze in the viewing slot. You would then go to modify on the tool bar on the IMac and then you simply just dragged the image onto the timeline of the documentary. (ADD FREEZE FRAME PRINT SCREENS) Once this freeze frame was made we were able to blur the image to distort it in the background but you would still be able to make out what the image was of and then onto overlaying text over it to leave us with a finished product like this To get the image blurred like this and to put text over the top was again a very simple process. There was an option to use the ‘effects’ tab bar which gave you a multiple of techniques you were allowed to use. If you scroll down you are given the option of ‘blur’ where if you click that toolbar it gives you a variety of effects to choose. To overlay text, we used a similar process as in the effects tool bar it gave us the option to overlay text once you found the section for that. Once you clicked on ‘text’ it came up with a caption where you could write what you need and change the colour, size and format of theTypewriter effect on the timeline. text. This is the typewriter effect taking place which we introduced to the documentary. This effect is a commonly used when introducing someone to a documentary, it’s a bar at the bottom ofThe effect the typewriter adds to the documentary the screen which gives the interviewees name and position.
  19. 19. We then moved onto editing the sound levels on the output of the documentary. It was important that all each individual piece of audio footage was edited on its own as all the footage was not recorded at the same time so the background noises or the voice of the narrator may be higher or lower on different days The sound levels were very easy to change using Final Cut it was just a case of altering the decibel bar on each audio clip. We deliberately changed the sound levels for each different piece. For the music in the background when we wanted that to stop, Sound Levels instead of just letting it finish we faded it down to nothing to give it a more professional feel. Then if we wanted the music to play again we just used the razor tool to cut the audio when we wanted to and then we can get it started atRazor Blade Tool the specific point it ended again later on.
  20. 20. In our documentary we used mainly the straight cut as this is what’s typically used in your standard documentaries so it doesn’t confuse anything. But at the beginning of our documentary we decided to use a fade to introduce our title screen then use a dissolve fade to get rid of the title screen. We did this to add to the interest of the documentary we felt we needed to give it a professional feel for people to watch it and this is what the use of the dissolve gave us. The transitions we used were extremely effective and worked well with the flow and the topic of the documentary.We used the dissolve on the title ‘your children’ to bring it off screen in the opening creditsof the documentary. This made the documentary look more professional and fit for purposeas a documentary being aired on Channel 4.
  21. 21. Radio TrailerFor the radio trail we completed it in final cut in terms ofputting the narrator and audio clips. But we used Garage Bandto select a beat that we thought was appropriate for ourtrailer. We had to use beats that were custom made fromGarage Band as there are copyright laws on us using musicproduced by artists. It was a very easy application to use asonce we found a beat from the variety available (such asUrban. Country, Techno) we just had to save the individualtrack and export it as an MP3 track so we could work with it inFinal Cut. This was the choice of beats we were going to use in our Radio Trailer. It was a simple process as by using the mouse we could drag the edge of each of these bars to stretch and extend how long each piece of music we wanted to. We could also put two tracks together if we liked and Garage Band would successfully link them together for us. It was simple to use throughout as this was the main toolbar you would use. It is clearly labelled and it enabled us to play, pause and fast forward or rewind the beat we selected. It has a time bar so you are aware of how long the radio trail is going to last and also has a volume option where you can alter the sound levels which is vitally important. Just like the documentary you need to balance the sound levels so that the music is not interrupting the narrator’s voice. It was simple to use Garage Band as previously we had used it to perform a very similar task as part of our AS course. We had to create an anti-smoking advert which lasted a similar time as the radio trail for the task. This enabled me to have the skills to put together an advert fit for professional radio.
  22. 22. As you can see there is a wide variety of beats to choose from that are already customary made for use by Garage Band. Still to improve the quality of our Radio Trailer it would have been effective if we could use copyright music. This is because if we were able to use copyrighted music it would keep the audience more entertained and will make them more likely to listen to the trailer more carefully. Even though there was a wide variety to choose from we struggled to find a beat that was appropriate for our documentary topic of childcare. This affected the quality and delivery of our Radio Trailer as it was not as good as it perhaps could have been at achieving its purpose of advertising our documentary.The radio trail we created was a very simple process. Once we exported the beat to finalcut, it allowed us to use footage that we had already used in the documentary in the RadioTrail which is an important convention of adverts on the radio. We used found footage ofNick Clegg and the narrator stating facts that we used in the opening 5 minutes of ourdocumentary. To finish we just had to export the file which was then ready to be used as anMP3 file.Magazine ArticleWe created the magazine article in Adobe InDesign which allowed us to structure thedouble page spread how a profession magazine would such as Radio Times. We did thoughcomplete the written article in Microsoft Word and then copied and pasted it into InDesignonce we structured and positioned everything in the magazine spread as we wanted. Tobegin with we used a simple white double article page which we split into two. We kept thebackground layout simple to keep with the conventions of Radio Times.
  23. 23. For the main image of the magazine article we put it into Photoshop as we strengthened the eye colour of the baby to make it stand out. We wanted the image to be striking to make the page a more appealing read to the reader.A lot of the tools we used for the construction of the magazine article were tools which weused from completing our music magazine from our AS studies. By using the text tool inInDesign we were able to place a pull out quote in the magazine article which was a keyconvention of magazine articles if we wanted ours to look professional. Also by using theimage placer tool we were able to place a side image amongst the article text. This was all asimple as it required skills we had developed throughout media over the last 18 months.This is the drop cap tool which we used as it is one of the most common conventions used inmagazine for article writing. This made the article look a lot more professional. We had theability to change the size of the drop cap and the style as if we wanted it to look ‘serif’ or‘self-serif’. We adjusted ours to the size of 85% as we felt that looked right on the page.
  24. 24. For our magazine article we didn’t use many tools as like stated before ‘Radio Times’ uses avery simplistic layout and style with little emphasis on the effects used. It is mainly aboutthe quality of the written article and the appeal of the image which we believe we havenailed on. We wanted to produce a magazine article which was true to its conventions andlook as professional as possible and we believe we achieved that through the use ofInDesign and Photoshop.