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How does Blogging Create and Support Knowledge Communities
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How does Blogging Create and Support Knowledge Communities


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Presentation on the intersection between blogs and communities, given for the ASIST panel on Blogs and Wikis in the Enterprise.

Presentation on the intersection between blogs and communities, given for the ASIST panel on Blogs and Wikis in the Enterprise.

Published in: Economy & Finance, Technology

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  • Transcript

    • 1. How does Blogging Create and Support Knowledge Communities Jack Vinson Knowledge Jolt, Inc. [email_address]
    • 2.  
    • 3. Communities: formation
      • About: Common interest
        • In public: science, religion, family, shared history, neighborhood
        • In organizations: work processes, work problems, academic discipline, company history
      • People gathering
        • In a physical space
        • Online at a specific venue: bulletin boards, forums, mailing lists, …
    • 4. Communities: existence
      • Why do they stay together?
        • Leadership
        • Common interest / purpose
        • Shared space (physical or virtual)
      • Why do they disband?
        • Passion (central purpose) fades
        • Change / Loss of “space”
    • 5. Weblogs / Blogging
      • Individual author (generally)
      • Frequently updated
      • Reverse chronological postings
      • Topics to the author’s interests
      • Lightweight content management system
    • 6. Blogs – general layout
    • 7. Layout – single entry Title Quote Comments Body Other articles with the same topics
    • 8. Blogs and communities?
      • Communities are about common interest
      • Blogs are about my interests
    • 9. Blogs and communities?
      • On the other hand, blogs are all about connecting with the larger world
        • “Here’s something I find interesting”
        • “Here’s something Jane wrote, and this is why I think you should read it.”
        • Would I write if no one were reading?
      • Hints of community: calls for help, quotes, links, blogrolls, comments, trackbacks
    • 10.  
    • 11. Hints of community in blogs
      • Community of readers
        • A-list bloggers have thousands of readers
        • Readers are willing to help when directly called upon
        • Very much a one-way street
    • 12. Hints of community in blogs
      • Favorite sources
        • Many blogs list their favorite blogs in the sidebar (blogroll)
      • Quoted sources
        • Many bloggers quote other bloggers and other websites that inspire their writing
      • Get a sense of the wider world in which the blogger operates
    • 13. Hints of community in blogs
      • Comments
        • Readers can leave their responses directly on my website
        • Sense of community can develop around those who write
        • Little opportunity for participants to interact without the blog
    • 14. Hints of community in blogs
      • Tools that can find who is talking about what has been written here
        • Trackback
        • Search
          • Technorati:
          • Google site search / blog search
          • TalkDigger:
    • 15. Community in blogs
      • A community of bloggers
        • Write about similar topics
        • Read each others’ blogs
        • Get to know one another
        • Draw on each others’ writings to extend ideas and share their point of view
    • 16. Community in blogs
      • Traditional online community behavior
        • Frequent writers
        • Discussions in comments
        • Discussions across blogs
        • Plenty of readers who belong to the community, yet are not actively vocal (“lurkers”)
    • 17. Discovering a community
      • Comments, Blogroll, Trackbacks, Search
      • Analyzing linking behavior
        • SNA - Who links to whom
      • Text analysis to find similar blogs
        • WayPath, Watson (both mothballed)
    • 18. Building a blogging community
      • Is it possible to engineer a blogging community, akin to creating a Community of Practice in your business?
        • Will they participate?
        • Critical mass?
        • Technology?
    • 19. Building a blogging community
      • Issues
        • How to make the connections?
        • Champion / Leadership with individual ownership of blogs
        • Passion and engagement
      • Need
        • Active writers, readable commentary
        • Passionate writers
        • Topics that matter to many people
    • 20. In the end
      • Communities of bloggers exist
      • Building the communities can be just as difficult as with traditional CoP
        • Communities are about shared interest
        • Blog communities are about shared passion
    • 21. References
      • McKinsey Quarterly
        • Harnessing the power of informal employee networks , 2007 Number 4
        • The role of networks in organizational change , Web exclusive, April 2007
        • Mapping the value of employee collaboration , 2006 Number 3
      • Lilia Efimova has written extensively about weblog conversations and done some of these analyses ( http:// )
      • Anjo Anjewierden has been writing tools to analyze blogs from a number of perspectives ( )