How does Blogging Create and Support Knowledge Communities Jack Vinson Knowledge Jolt, Inc. www.jackvinson.com  [email_add...
 
Communities: formation <ul><li>About: Common interest </li></ul><ul><ul><li>In public: science, religion, family, shared h...
Communities: existence <ul><li>Why do they stay together? </li></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Comm...
Weblogs / Blogging <ul><li>Individual author (generally) </li></ul><ul><li>Frequently updated </li></ul><ul><li>Reverse ch...
Blogs – general layout
Layout – single entry Title Quote Comments Body Other articles with  the same topics
Blogs and communities? <ul><li>Communities are about  common  interest </li></ul><ul><li>Blogs are about  my  interests </...
Blogs and communities? <ul><li>On the other hand, blogs are all about connecting with the larger world </li></ul><ul><ul><...
 
Hints of community in blogs <ul><li>Community of readers </li></ul><ul><ul><li>A-list bloggers have thousands of readers <...
Hints of community in blogs <ul><li>Favorite sources </li></ul><ul><ul><li>Many blogs list their favorite blogs in the sid...
Hints of community in blogs <ul><li>Comments </li></ul><ul><ul><li>Readers can leave their responses directly on my websit...
Hints of community in blogs <ul><li>Tools that can find who is talking about what has been written here </li></ul><ul><ul>...
Community in blogs <ul><li>A community of bloggers </li></ul><ul><ul><li>Write about similar topics </li></ul></ul><ul><ul...
Community in blogs <ul><li>Traditional online community behavior </li></ul><ul><ul><li>Frequent writers </li></ul></ul><ul...
Discovering a community <ul><li>Comments, Blogroll, Trackbacks, Search </li></ul><ul><li>Analyzing linking behavior </li><...
Building a blogging community <ul><li>Is it possible to engineer a blogging community, akin to creating a Community of Pra...
Building a blogging community <ul><li>Issues </li></ul><ul><ul><li>How to make the connections? </li></ul></ul><ul><ul><li...
In the end <ul><li>Communities of bloggers exist </li></ul><ul><li>Building the communities can be just as difficult as wi...
References <ul><li>McKinsey Quarterly </li></ul><ul><ul><li>Harnessing the power of informal employee networks , 2007 Numb...
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How does Blogging Create and Support Knowledge Communities

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Presentation on the intersection between blogs and communities, given for the ASIST panel on Blogs and Wikis in the Enterprise.

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  • How does Blogging Create and Support Knowledge Communities

    1. 1. How does Blogging Create and Support Knowledge Communities Jack Vinson Knowledge Jolt, Inc. www.jackvinson.com [email_address]
    2. 3. Communities: formation <ul><li>About: Common interest </li></ul><ul><ul><li>In public: science, religion, family, shared history, neighborhood </li></ul></ul><ul><ul><li>In organizations: work processes, work problems, academic discipline, company history </li></ul></ul><ul><li>People gathering </li></ul><ul><ul><li>In a physical space </li></ul></ul><ul><ul><li>Online at a specific venue: bulletin boards, forums, mailing lists, … </li></ul></ul>
    3. 4. Communities: existence <ul><li>Why do they stay together? </li></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Common interest / purpose </li></ul></ul><ul><ul><li>Shared space (physical or virtual) </li></ul></ul><ul><li>Why do they disband? </li></ul><ul><ul><li>Passion (central purpose) fades </li></ul></ul><ul><ul><li>Change / Loss of “space” </li></ul></ul>
    4. 5. Weblogs / Blogging <ul><li>Individual author (generally) </li></ul><ul><li>Frequently updated </li></ul><ul><li>Reverse chronological postings </li></ul><ul><li>Topics to the author’s interests </li></ul><ul><li>Lightweight content management system </li></ul>
    5. 6. Blogs – general layout
    6. 7. Layout – single entry Title Quote Comments Body Other articles with the same topics
    7. 8. Blogs and communities? <ul><li>Communities are about common interest </li></ul><ul><li>Blogs are about my interests </li></ul>
    8. 9. Blogs and communities? <ul><li>On the other hand, blogs are all about connecting with the larger world </li></ul><ul><ul><li>“Here’s something I find interesting” </li></ul></ul><ul><ul><li>“Here’s something Jane wrote, and this is why I think you should read it.” </li></ul></ul><ul><ul><li>Would I write if no one were reading? </li></ul></ul><ul><li>Hints of community: calls for help, quotes, links, blogrolls, comments, trackbacks </li></ul>
    9. 11. Hints of community in blogs <ul><li>Community of readers </li></ul><ul><ul><li>A-list bloggers have thousands of readers </li></ul></ul><ul><ul><li>Readers are willing to help when directly called upon </li></ul></ul><ul><ul><li>Very much a one-way street </li></ul></ul>
    10. 12. Hints of community in blogs <ul><li>Favorite sources </li></ul><ul><ul><li>Many blogs list their favorite blogs in the sidebar (blogroll) </li></ul></ul><ul><li>Quoted sources </li></ul><ul><ul><li>Many bloggers quote other bloggers and other websites that inspire their writing </li></ul></ul><ul><li>Get a sense of the wider world in which the blogger operates </li></ul>
    11. 13. Hints of community in blogs <ul><li>Comments </li></ul><ul><ul><li>Readers can leave their responses directly on my website </li></ul></ul><ul><ul><li>Sense of community can develop around those who write </li></ul></ul><ul><ul><li>Little opportunity for participants to interact without the blog </li></ul></ul>
    12. 14. Hints of community in blogs <ul><li>Tools that can find who is talking about what has been written here </li></ul><ul><ul><li>Trackback </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><ul><li>Technorati: www.technorati.com </li></ul></ul></ul><ul><ul><ul><li>Google site search / blog search </li></ul></ul></ul><ul><ul><ul><li>TalkDigger: www.talkdigger.com </li></ul></ul></ul>
    13. 15. Community in blogs <ul><li>A community of bloggers </li></ul><ul><ul><li>Write about similar topics </li></ul></ul><ul><ul><li>Read each others’ blogs </li></ul></ul><ul><ul><li>Get to know one another </li></ul></ul><ul><ul><li>Draw on each others’ writings to extend ideas and share their point of view </li></ul></ul>
    14. 16. Community in blogs <ul><li>Traditional online community behavior </li></ul><ul><ul><li>Frequent writers </li></ul></ul><ul><ul><li>Discussions in comments </li></ul></ul><ul><ul><li>Discussions across blogs </li></ul></ul><ul><ul><li>Plenty of readers who belong to the community, yet are not actively vocal (“lurkers”) </li></ul></ul>
    15. 17. Discovering a community <ul><li>Comments, Blogroll, Trackbacks, Search </li></ul><ul><li>Analyzing linking behavior </li></ul><ul><ul><li>SNA - Who links to whom </li></ul></ul><ul><li>Text analysis to find similar blogs </li></ul><ul><ul><li>WayPath, Watson (both mothballed) </li></ul></ul>
    16. 18. Building a blogging community <ul><li>Is it possible to engineer a blogging community, akin to creating a Community of Practice in your business? </li></ul><ul><ul><li>Will they participate? </li></ul></ul><ul><ul><li>Critical mass? </li></ul></ul><ul><ul><li>Technology? </li></ul></ul>
    17. 19. Building a blogging community <ul><li>Issues </li></ul><ul><ul><li>How to make the connections? </li></ul></ul><ul><ul><li>Champion / Leadership with individual ownership of blogs </li></ul></ul><ul><ul><li>Passion and engagement </li></ul></ul><ul><li>Need </li></ul><ul><ul><li>Active writers, readable commentary </li></ul></ul><ul><ul><li>Passionate writers </li></ul></ul><ul><ul><li>Topics that matter to many people </li></ul></ul>
    18. 20. In the end <ul><li>Communities of bloggers exist </li></ul><ul><li>Building the communities can be just as difficult as with traditional CoP </li></ul><ul><ul><li>Communities are about shared interest </li></ul></ul><ul><ul><li>Blog communities are about shared passion </li></ul></ul>
    19. 21. References <ul><li>McKinsey Quarterly </li></ul><ul><ul><li>Harnessing the power of informal employee networks , 2007 Number 4 </li></ul></ul><ul><ul><li>The role of networks in organizational change , Web exclusive, April 2007 </li></ul></ul><ul><ul><li>Mapping the value of employee collaboration , 2006 Number 3 </li></ul></ul><ul><li>Lilia Efimova has written extensively about weblog conversations and done some of these analyses ( http:// blog.mathemagenic.com ) </li></ul><ul><li>Anjo Anjewierden has been writing tools to analyze blogs from a number of perspectives ( http://anjo.blogs.com/metis/ ) </li></ul>

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