Twittering for Pubs

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Applying Twitter technology to a real world example...how one might use Twitter for a pub.

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  • From Jan 08- Jan 09: 1000% growth Feb 09: 10 M March 09: 19 M (up 3000% from Mar 2008) Now 32 M WW.. -------------------------------------------------------------------------- LATEST NUMBERS 6/9: http://mashable.com/2009/06/09/web-in-numbers-may/ http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/?awesm=tcrn.ch_2LH&utm_campaign=techcrunch&utm_content=techcrunch-autopost&utm_medium=tcrn.ch-twitter&utm_source=twitter.com Quadrupled march to April Will mod to inprove viewability…Ashton Kutcher-Oprah effect (their photos)
  • http://steflewandowski.com/wp-content/uploads/2008/12/birmingham-twitter.png upper image It’s very hard to explain actually- if you havent experienced….let me try….
  • http://darmano.typepad.com/logic_emotion/2009/05/social-engagement-spectrum.html BEFORE WE GO INTO THE ACTUAL Biz uses and CASE STUDIES – I want to arm you with one BIG PICTURE THOUGHT:
  • Twittering for Pubs

    1. 1. <ul><li>“ Applying Web 2.0 Strategy” </li></ul>Example #1
    2. 2. <ul><li>“ Twitter and a Pub” </li></ul>
    3. 3. What is Twitter? <ul><li>Twitter is a social networking and micro-blogging service that allows its users to send and read other user's updates (known as &quot;tweets&quot;), text-based posts of up to 140 characters in length. </li></ul>Source: http://en.wikipedia.org/wiki/Twitter
    4. 4. Twitter Page Layout Your Brand Visuals (also company status) The most popular Topics & meetings On Twitter Public time line Twitter stats Where you “tweet” Who you are
    5. 5. Why YOUR business will benefit from Twitter and Social Media <ul><li>You don’t need to be a Techno-Geek to Use it… </li></ul>
    6. 6. Not Just for Kids…. <ul><li>Average age is 30-55 years old </li></ul><ul><li>Average person using only using a few months </li></ul>
    7. 7. Engage Directly with Customer/Prospects…Anywhere
    8. 8. Social Media Tools are FREE <ul><li>No middleman marketing fees </li></ul><ul><ul><li>No advertising search (PPC) costs </li></ul></ul><ul><ul><li>No email fees (mail lists, mail send fees) </li></ul></ul>
    9. 9. Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy
    10. 10. Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy
    11. 11. <ul><li>Serious Brands Taking Twitter Seriously </li></ul>Over 100 CEOs including those from large F500 companies are On Twitter regularly. (Source: ExecTweets.com)
    12. 14. What is Twitter’s appeal? <ul><li>A digital water cooler </li></ul><ul><li>A stream you dip into </li></ul><ul><li>A (32 million person) cocktail party </li></ul><ul><li>A virtual office </li></ul><ul><li>What knowledge management </li></ul><ul><li>always wanted to be </li></ul><ul><li>Networking for Agoraphobics </li></ul>(List courtesy of Martin Weller)
    13. 15. The Big Picture: Web 2.0 Source: David//Armano davidarmano.com
    14. 16. <ul><li>“ Twitter and a Pub” </li></ul><ul><li>… applied… </li></ul>
    15. 17. <ul><li>Connect with your local community </li></ul><ul><li>Can generate “buzz” listen and communicate with customers </li></ul><ul><li>Can integrate with other sites for example Facebook, without logging in. </li></ul><ul><li>posting on guest ales </li></ul><ul><li>menu updates </li></ul><ul><li>contests </li></ul><ul><li>interpub community twitter community </li></ul>Applying to Example #1 – Twitter for a Pub
    16. 18. <ul><li>today’s blackboard specials </li></ul><ul><li>post photos </li></ul><ul><li>jokes and pub trivia </li></ul>Applying to Example #1 – Twitter for a Pub
    17. 19. <ul><li>Check it out: </li></ul>www.twitter.com/woolwicharms

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