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Twittering for Pubs

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Applying Twitter technology to a real world example...how one might use Twitter for a pub.

Applying Twitter technology to a real world example...how one might use Twitter for a pub.

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  • From Jan 08- Jan 09: 1000% growth Feb 09: 10 M March 09: 19 M (up 3000% from Mar 2008) Now 32 M WW.. -------------------------------------------------------------------------- LATEST NUMBERS 6/9: http://mashable.com/2009/06/09/web-in-numbers-may/ http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/?awesm=tcrn.ch_2LH&utm_campaign=techcrunch&utm_content=techcrunch-autopost&utm_medium=tcrn.ch-twitter&utm_source=twitter.com Quadrupled march to April Will mod to inprove viewability…Ashton Kutcher-Oprah effect (their photos)
  • http://steflewandowski.com/wp-content/uploads/2008/12/birmingham-twitter.png upper image It’s very hard to explain actually- if you havent experienced….let me try….
  • http://darmano.typepad.com/logic_emotion/2009/05/social-engagement-spectrum.html BEFORE WE GO INTO THE ACTUAL Biz uses and CASE STUDIES – I want to arm you with one BIG PICTURE THOUGHT:
  • Transcript

    • 1.
      • “ Applying Web 2.0 Strategy”
      Example #1
    • 2.
      • “ Twitter and a Pub”
    • 3. What is Twitter?
      • Twitter is a social networking and micro-blogging service that allows its users to send and read other user's updates (known as "tweets"), text-based posts of up to 140 characters in length.
      Source: http://en.wikipedia.org/wiki/Twitter
    • 4. Twitter Page Layout Your Brand Visuals (also company status) The most popular Topics & meetings On Twitter Public time line Twitter stats Where you “tweet” Who you are
    • 5. Why YOUR business will benefit from Twitter and Social Media
      • You don’t need to be a Techno-Geek to Use it…
    • 6. Not Just for Kids….
      • Average age is 30-55 years old
      • Average person using only using a few months
    • 7. Engage Directly with Customer/Prospects…Anywhere
    • 8. Social Media Tools are FREE
      • No middleman marketing fees
        • No advertising search (PPC) costs
        • No email fees (mail lists, mail send fees)
    • 9. Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy
    • 10. Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy
    • 11.
      • Serious Brands Taking Twitter Seriously
      Over 100 CEOs including those from large F500 companies are On Twitter regularly. (Source: ExecTweets.com)
    • 12.  
    • 13.  
    • 14. What is Twitter’s appeal?
      • A digital water cooler
      • A stream you dip into
      • A (32 million person) cocktail party
      • A virtual office
      • What knowledge management
      • always wanted to be
      • Networking for Agoraphobics
      (List courtesy of Martin Weller)
    • 15. The Big Picture: Web 2.0 Source: David//Armano davidarmano.com
    • 16.
      • “ Twitter and a Pub”
      • … applied…
    • 17.
      • Connect with your local community
      • Can generate “buzz” listen and communicate with customers
      • Can integrate with other sites for example Facebook, without logging in.
      • posting on guest ales
      • menu updates
      • contests
      • interpub community twitter community
      Applying to Example #1 – Twitter for a Pub
    • 18.
      • today’s blackboard specials
      • post photos
      • jokes and pub trivia
      Applying to Example #1 – Twitter for a Pub
    • 19.
      • Check it out:
      www.twitter.com/woolwicharms