“ Applying Web 2.0 Strategy” Example #1

“ Applying Web 2.0 Strategy”

“ Twitter and a Pub”

“ Twitter and a Pub”

What is Twitter? Twitter is a social networking and micro-blogging service that allows its users to send and read other user's updates (known as "tweets"), text-based posts of up to 140 characters in length. Source: http://en.wikipedia.org/wiki/Twitter

Twitter is a social networking and micro-blogging service that allows its users to send and read other user's updates (known as "tweets"), text-based posts of up to 140 characters in length.

Twitter Page Layout Your Brand Visuals (also company status) The most popular Topics & meetings On Twitter Public time line Twitter stats Where you “tweet” Who you are

Why YOUR business will benefit from Twitter and Social Media You don’t need to be a Techno-Geek to Use it…

You don’t need to be a Techno-Geek to Use it…

Not Just for Kids…. Average age is 30-55 years old Average person using only using a few months

Average age is 30-55 years old

Average person using only using a few months

Engage Directly with Customer/Prospects…Anywhere

Social Media Tools are FREE No middleman marketing fees No advertising search (PPC) costs No email fees (mail lists, mail send fees)

No middleman marketing fees

No advertising search (PPC) costs

No email fees (mail lists, mail send fees)

Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy

Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy

Serious Brands Taking Twitter Seriously Over 100 CEOs including those from large F500 companies are On Twitter regularly. (Source: ExecTweets.com)

Serious Brands Taking Twitter Seriously

What is Twitter’s appeal? A digital water cooler A stream you dip into A (32 million person) cocktail party A virtual office What knowledge management always wanted to be Networking for Agoraphobics (List courtesy of Martin Weller)

A digital water cooler

A stream you dip into

A (32 million person) cocktail party

A virtual office

What knowledge management

always wanted to be

Networking for Agoraphobics

The Big Picture: Web 2.0 Source: David//Armano davidarmano.com

“ Twitter and a Pub” … applied…

“ Twitter and a Pub”

… applied…

Connect with your local community Can generate “buzz” listen and communicate with customers Can integrate with other sites for example Facebook, without logging in. posting on guest ales menu updates contests interpub community twitter community Applying to Example #1 – Twitter for a Pub

Connect with your local community

Can generate “buzz” listen and communicate with customers

Can integrate with other sites for example Facebook, without logging in.

posting on guest ales

menu updates

contests

interpub community twitter community

today’s blackboard specials post photos jokes and pub trivia Applying to Example #1 – Twitter for a Pub

today’s blackboard specials

post photos

jokes and pub trivia

Check it out: www.twitter.com/woolwicharms

Check it out: