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Twittering for Pubs

Twittering for Pubs



Applying Twitter technology to a real world example...how one might use Twitter for a pub.

Applying Twitter technology to a real world example...how one might use Twitter for a pub.



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  • From Jan 08- Jan 09: 1000% growth Feb 09: 10 M March 09: 19 M (up 3000% from Mar 2008) Now 32 M WW.. -------------------------------------------------------------------------- LATEST NUMBERS 6/9: http://mashable.com/2009/06/09/web-in-numbers-may/ http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/?awesm=tcrn.ch_2LH&utm_campaign=techcrunch&utm_content=techcrunch-autopost&utm_medium=tcrn.ch-twitter&utm_source=twitter.com Quadrupled march to April Will mod to inprove viewability…Ashton Kutcher-Oprah effect (their photos)
  • http://steflewandowski.com/wp-content/uploads/2008/12/birmingham-twitter.png upper image It’s very hard to explain actually- if you havent experienced….let me try….
  • http://darmano.typepad.com/logic_emotion/2009/05/social-engagement-spectrum.html BEFORE WE GO INTO THE ACTUAL Biz uses and CASE STUDIES – I want to arm you with one BIG PICTURE THOUGHT:

Twittering for Pubs Twittering for Pubs Presentation Transcript

    • “ Applying Web 2.0 Strategy”
    Example #1
    • “ Twitter and a Pub”
  • What is Twitter?
    • Twitter is a social networking and micro-blogging service that allows its users to send and read other user's updates (known as "tweets"), text-based posts of up to 140 characters in length.
    Source: http://en.wikipedia.org/wiki/Twitter
  • Twitter Page Layout Your Brand Visuals (also company status) The most popular Topics & meetings On Twitter Public time line Twitter stats Where you “tweet” Who you are
  • Why YOUR business will benefit from Twitter and Social Media
    • You don’t need to be a Techno-Geek to Use it…
  • Not Just for Kids….
    • Average age is 30-55 years old
    • Average person using only using a few months
  • Engage Directly with Customer/Prospects…Anywhere
  • Social Media Tools are FREE
    • No middleman marketing fees
      • No advertising search (PPC) costs
      • No email fees (mail lists, mail send fees)
  • Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy
  • Twitter Survey (May 2009) Twitter Perception Survey, May 2009 by @warrenss & @researchguy
    • Serious Brands Taking Twitter Seriously
    Over 100 CEOs including those from large F500 companies are On Twitter regularly. (Source: ExecTweets.com)
  • What is Twitter’s appeal?
    • A digital water cooler
    • A stream you dip into
    • A (32 million person) cocktail party
    • A virtual office
    • What knowledge management
    • always wanted to be
    • Networking for Agoraphobics
    (List courtesy of Martin Weller)
  • The Big Picture: Web 2.0 Source: David//Armano davidarmano.com
    • “ Twitter and a Pub”
    • … applied…
    • Connect with your local community
    • Can generate “buzz” listen and communicate with customers
    • Can integrate with other sites for example Facebook, without logging in.
    • posting on guest ales
    • menu updates
    • contests
    • interpub community twitter community
    Applying to Example #1 – Twitter for a Pub
    • today’s blackboard specials
    • post photos
    • jokes and pub trivia
    Applying to Example #1 – Twitter for a Pub
    • Check it out: