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5 Steps Trial Lawyers Take to Make Their Point
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5 Steps Trial Lawyers Take to Make Their Point

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When I want to persuade a judge or jury to find in favor of my client on a particular point or issue, I use this 5 step formula. You can and should use the same approach the next time you want to make …

When I want to persuade a judge or jury to find in favor of my client on a particular point or issue, I use this 5 step formula. You can and should use the same approach the next time you want to make a point, win a discussion, or close your next business deal!

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  • 1. COMMUNICATION TIPS WHEN I WANT TO PERSUADE A JUDGE OR JURY TO FIND IN FAVOR OF MY CLIENT, I USE THIS 5 STEP FORMULA. MitchJackson.com 800.661.7044
  • 2. COMMUNICATION TIPS YOU CAN USE THIS SAME FORMULA TO MAKE A POINT, WIN AN ARGUMENT OR CLOSE YOUR NEXT BUSINESS DEAL. MitchJackson.com 800.661.7044
  • 3. COMMUNICATION TIPS STEP #1: STATE THE PROBLEM MitchJackson.com 800.661.7044
  • 4. COMMUNICATION TIPS BE CLEAR AND DIRECT. THIS HELPS EVERYONE FOCUS ON THE REAL PROBLEM OR ISSUE. MitchJackson.com 800.661.7044
  • 5. COMMUNICATION TIPS “JOHN, WE’RE HERE TODAY BECAUSE YOU JUST DON’T HAVE ENOUGH CUSTOMERS AND YOUR SALES ARE DOWN. THIS PROBLEM COULD PUT YOU OUT OF BUSINESS.” MitchJackson.com 800.661.7044
  • 6. COMMUNICATION TIPS STEP #2: AGITATE THE PROBLEM MitchJackson.com 800.661.7044
  • 7. COMMUNICATION TIPS USE EXAMPLES, STORIES AND METAPHORS TO SHOW HOW BAD THE PROBLEM REALLY IS. MitchJackson.com 800.661.7044
  • 8. COMMUNICATION TIPS “JOHN, IF SALES AND CUSTOMERS CONTINUE TO DECLINE AT THIS RATE, YOU’LL BE OUT OF BUSINESS IN 11 MONTHS” MitchJackson.com 800.661.7044
  • 9. COMMUNICATION TIPS “HOW YOU’RE CURRENT PROVIDER IS GOING ABOUT PROMOTING YOUR BUSINESS MAKES ABOUT AS MUCH SENSE AS CLIMBING A STEEL TOWER IN A LIGHTENING STORM.” MitchJackson.com 800.661.7044
  • 10. COMMUNICATION TIPS STEP #3: OFFER A CLEAR SOLUTION MitchJackson.com 800.661.7044
  • 11. COMMUNICATION TIPS “OUR SOFTWARE AND SOCIAL MEDIA SOLUTIONS WILL BRING IN 100 NEW CUSTOMERS EACH MONTH.” MitchJackson.com 800.661.7044
  • 12. COMMUNICATION TIPS “WITHOUT INCREASING PRICE, THESE NEW CUSTOMERS WILL RESULT IN RECORD PROFITS WITHIN THE NEXT 9 MONTHS.” MitchJackson.com 800.661.7044
  • 13. COMMUNICATION TIPS STEP #4: STATE THE BENEFITS MitchJackson.com 800.661.7044
  • 14. COMMUNICATION TIPS “YOUR NEW CUSTOMERS AND INCREASED REVENUES WILL ALLOW YOU TO BUILD YOUR BUSINESS, HELP YOUR EMPLOYEES AND MAKE THINGS MUCH MORE ENJOYABLE.” MitchJackson.com 800.661.7044
  • 15. COMMUNICATION TIPS STEP #5: CLOSE THE DEAL MitchJackson.com 800.661.7044
  • 16. COMMUNICATION TIPS AFTER YOUR PRESENTATION, YOU NEED TO ASK FOR THE SALE. MitchJackson.com 800.661.7044
  • 17. COMMUNICATION TIPS WITH A SMILE ON YOUR FACE AND PEN IN YOUR HAND, YOU SLIDE THE CONTRACT OVER AND SAY, “SO JOHN, LET’S GET STARTED.” MitchJackson.com 800.661.7044
  • 18. COMMUNICATION TIPS TRIAL LAWYER COMMUNICATION TIPS FOR EVERYONE! MITCHJACKSON.COM MitchJackson.com 800.661.7044

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