5 Steps Trial Lawyers Take to Make Their Point

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When I want to persuade a judge or jury to find in favor of my client on a particular point or issue, I use this 5 step formula. You can and should use the same approach the next time you want to make a point, win a discussion, or close your next business deal!

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5 Steps Trial Lawyers Take to Make Their Point

  1. 1. COMMUNICATION TIPS WHEN I WANT TO PERSUADE A JUDGE OR JURY TO FIND IN FAVOR OF MY CLIENT, I USE THIS 5 STEP FORMULA. MitchJackson.com 800.661.7044
  2. 2. COMMUNICATION TIPS YOU CAN USE THIS SAME FORMULA TO MAKE A POINT, WIN AN ARGUMENT OR CLOSE YOUR NEXT BUSINESS DEAL. MitchJackson.com 800.661.7044
  3. 3. COMMUNICATION TIPS STEP #1: STATE THE PROBLEM MitchJackson.com 800.661.7044
  4. 4. COMMUNICATION TIPS BE CLEAR AND DIRECT. THIS HELPS EVERYONE FOCUS ON THE REAL PROBLEM OR ISSUE. MitchJackson.com 800.661.7044
  5. 5. COMMUNICATION TIPS “JOHN, WE’RE HERE TODAY BECAUSE YOU JUST DON’T HAVE ENOUGH CUSTOMERS AND YOUR SALES ARE DOWN. THIS PROBLEM COULD PUT YOU OUT OF BUSINESS.” MitchJackson.com 800.661.7044
  6. 6. COMMUNICATION TIPS STEP #2: AGITATE THE PROBLEM MitchJackson.com 800.661.7044
  7. 7. COMMUNICATION TIPS USE EXAMPLES, STORIES AND METAPHORS TO SHOW HOW BAD THE PROBLEM REALLY IS. MitchJackson.com 800.661.7044
  8. 8. COMMUNICATION TIPS “JOHN, IF SALES AND CUSTOMERS CONTINUE TO DECLINE AT THIS RATE, YOU’LL BE OUT OF BUSINESS IN 11 MONTHS” MitchJackson.com 800.661.7044
  9. 9. COMMUNICATION TIPS “HOW YOU’RE CURRENT PROVIDER IS GOING ABOUT PROMOTING YOUR BUSINESS MAKES ABOUT AS MUCH SENSE AS CLIMBING A STEEL TOWER IN A LIGHTENING STORM.” MitchJackson.com 800.661.7044
  10. 10. COMMUNICATION TIPS STEP #3: OFFER A CLEAR SOLUTION MitchJackson.com 800.661.7044
  11. 11. COMMUNICATION TIPS “OUR SOFTWARE AND SOCIAL MEDIA SOLUTIONS WILL BRING IN 100 NEW CUSTOMERS EACH MONTH.” MitchJackson.com 800.661.7044
  12. 12. COMMUNICATION TIPS “WITHOUT INCREASING PRICE, THESE NEW CUSTOMERS WILL RESULT IN RECORD PROFITS WITHIN THE NEXT 9 MONTHS.” MitchJackson.com 800.661.7044
  13. 13. COMMUNICATION TIPS STEP #4: STATE THE BENEFITS MitchJackson.com 800.661.7044
  14. 14. COMMUNICATION TIPS “YOUR NEW CUSTOMERS AND INCREASED REVENUES WILL ALLOW YOU TO BUILD YOUR BUSINESS, HELP YOUR EMPLOYEES AND MAKE THINGS MUCH MORE ENJOYABLE.” MitchJackson.com 800.661.7044
  15. 15. COMMUNICATION TIPS STEP #5: CLOSE THE DEAL MitchJackson.com 800.661.7044
  16. 16. COMMUNICATION TIPS AFTER YOUR PRESENTATION, YOU NEED TO ASK FOR THE SALE. MitchJackson.com 800.661.7044
  17. 17. COMMUNICATION TIPS WITH A SMILE ON YOUR FACE AND PEN IN YOUR HAND, YOU SLIDE THE CONTRACT OVER AND SAY, “SO JOHN, LET’S GET STARTED.” MitchJackson.com 800.661.7044
  18. 18. COMMUNICATION TIPS TRIAL LAWYER COMMUNICATION TIPS FOR EVERYONE! MITCHJACKSON.COM MitchJackson.com 800.661.7044

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