11 Ways for Small Business Owners to Share and Re-purpose News on Social Media
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11 Ways for Small Business Owners to Share and Re-purpose News on Social Media

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In today’s business world we are all media companies. Success is about effective communication, engaging others, and producing and sharing good content on the digital platforms. In fact, I’m of ...

In today’s business world we are all media companies. Success is about effective communication, engaging others, and producing and sharing good content on the digital platforms. In fact, I’m of the opinion that doing so is now mandatory for long-term business success.

In this SlideShare I show you how to share your message the right way on social media. Keeping in mind that content may be king but context is everything, I show you how we’re using these 11 methods to inspire, inform, educate and build new relationships around the world and how you can do the same.

Enjoy and please share if you believe this SlideShare has value!

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11 Ways for Small Business Owners to Share and Re-purpose News on Social Media 11 Ways for Small Business Owners to Share and Re-purpose News on Social Media Presentation Transcript

  • SOCIAL MEDIA COMMUNICATION TIPS SOCIAL MEDIA IS ABOUT SHARING GOOD CONTENT AND HELPING OTHERS. RESULTS COME FROM ENGAGING, CARING AND PROVIDING VALUE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS MY GENERAL RULE IS THAT ONLY 20% OF MY POSTS ON THE VARIOUS PLATFORMS ARE ABOUT ME OR MY BUSINESS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THE OTHER 80% ARE FOCUSED ON SHARING TIPS AND CURATING GOOD THIRD PARTY CONTENT THAT HELPS OTHERS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THIS SLIDESHARE IS ABOUT THE 20%. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS REMEMBER THAT IN TODAY’S DIGITAL WORLD, WE’RE ALL MEDIA COMPANIES. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS IT’S ALSO IMPORTANT TO APPRECIATE THE FACT THAT WHILE CONTENT IS KING, CONTEXT IS EVERYTHING! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS START WITH A GOOD PROFILE ON EACH PLATFORM. YOU ONLY HAVE ABOUT 9 SECONDS, THE AVERAGE ATTENTION SPAN OF A GOLDFISH, TO CAPTURE SOMEONE’S ATTENTION. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS MAKE SURE TO COMPLETE EACH PROFILE WITH YOUR PICTURE, NOT A COMPANY LOGO, AND A SHORT BUT INTERESTING BIO. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #1: WEBSITE AND BLOG MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SHARE YOUR NEW ANNOUNCEMENT OR UPDATE IN A PROPERLY WRITTEN BLOG POST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS USE EFFECTIVE HEADINGS AND APPROPRIATE KEYWORDS. USE A STORY FORMAT AND WRITE IN YOUR OWN VOICE AND IN AN EASY TO UNDERSTAND WAY. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS MAKE THE POST INTERESTING AND EASY TO READ. INCREASE INTERACTION BY ALWAYS INCLUDING A PICTURE, GRAPHIC OR VIDEO. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS BE YOURSELF AND UNIQUE. SHARE YOUR ART. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS EVERYTHING IS GOING MOBILE SO MAKE SURE YOUR SITE IS MOBILE RESPONSIVE. NO EXCEPTIONS! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS EXAMPLES: CLICK TO SEE HOW WE’VE SETUP OUR FIRM WEBSITE AND COMMUNICATION TIPS BLOG. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #2: TWITTER MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SHARE THE CATCHY HEADING OF YOUR BLOG POST, TOGETHER WITH A SHORT DESCRIPTION ON TWITTER. INCLUDE THE LINK BACK TO YOUR POST. USE A HASHTAG. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS ALTHOUGH TWITTER ALLOWS FOR 140 CHARACTERS, TRY AND KEEP YOUR POST TO ABOUT 120 CHARACTERS TO LEAVE ROOM FOR PEOPLE TO RETWEET WITH COMMENTS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS BECAUSE PICTURES ATTRACT MORE ATTENTION, ADD THE PICTURE YOU USED IN YOUR BLOG POST TO YOUR TWEET. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS IF YOU DON’T HAVE A PICTURE, USE ONE OF THE FREE OR PAID ONLINE SERVICES TO GRAB AN IMAGE THAT RELATES TO YOUR STORY (I LIKE FOTOLIA). MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS YOU CAN ALSO USE “JING” (IT’S FREE) TO CAPTURE A PICTURE OF THE TOP PORTION OF YOUR BLOG TO USE LATER FOR POSTING ON THE OTHER SOCIAL PLATFORMS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SPEAKING OF TWITTER, TAKE YOUR BLOG POST AND BREAK IT DOWN INTO 5-10 “SNAPSHOTS” ADDRESSING KEY POINTS AND TOPICS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS EACH “SNAPSHOT” SHOULD BE WORDED IN ITS OWN UNIQUE AND EYE CATCHING WAY. I USE A WORD DOCUMENT AND KEEP A LIST OF THESE “SNAPSHOTS” FOR FUTURE USE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SIT DOWN AT NIGHT OR EARLY IN THE MORNING AND USE HOOTSUITE OR BUFFER TO SCHEDULE THESE ADDITIONAL TWEETS ONCE OR TWICE A DAY, OVER THE NEXT 5-10 DAYS. EACH TWEET LINKS BACK TO YOUR ORIGINAL BLOG POST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CLICK TO SEE HOW I’M USING TWITTER. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #3: LINKEDIN MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS TAKE ONE OR MORE OF THE “SNAPSHOT” TWEETS THAT YOU HAVE LISTED IN YOUR WORD DOCUMENT AND SHARE IT ON LINKEDIN, LINKING BACK TO YOUR BLOG POST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS NORMALLY I DO THIS IN BY TELLING HOOTSUITE TO SEND OUT THE “SNAPSHOT” TWEETS I SCHEDULE TO BOTH TWITTER AND LINKEDIN. THIS SAVES ME TIME. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CLICK TO SEE HOW I’M USING LINKEDIN. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #4: FACEBOOK MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS AGAIN, I TAKE ONE OR MORE OF THE TWEETS I’VE LISTED IN MY WORD DOCUMENT AND RE- PURPOSE THE LANGUAGE FOR FACEBOOK. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS UNLIKE TWITTER, FACEBOOK POSTS CAN BE LONGER SO I USUALLY ADD A BIT MORE INFORMATION IN WORD BEFORE POSTING WITH THE LINK BACK TO MY BLOG POST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS IMAGES ARE POWERFUL ATTENTION GRABBING MAGNETS ON FACEBOOK AND WILL RESULT IN MORE INTERACTION, SHARES AND COMMENTS. MAKE SURE TO INCLUDE AN IMAGE WITH YOUR POST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS RATHER THAN ALLOWING THE LINK TO MY BLOG POST TO AUTOMATICALLY PULL AN IMAGE BACK INTO MY FACEBOOK FEED, I PREFER TO UPLOAD MY OWN IMAGE RELATING TO THE BLOG POST. THIS WILL DISPLAY A LARGER IMAGE IN YOUR FACEBOOK POST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS I HAVE A PERSONAL AND BUSINESS FACEBOOK PROFILE AND DEPENDING ON THE NATURE OF THE CONTENT, I POST TO EACH ONCE OR TWICE A DAY. CLICK TO SEE HOW WE’RE USING FACEBOOK FOR THE FIRM OR MY PERSONAL PAGE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #5: GOOGLE + MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS GOOGLE + IS PART OF GOOGLE. WHAT YOU POST AND SHARE IS INDEXED BY GOOGLE AND DISPLAYED IN THEIR SEARCH RESULTS. ENOUGH SAID! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS JUST LIKE ON FACEBOOK, YOU CAN SHARE POSTS, PICTURES AND VIDEOS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS MAKE SURE TO ADD “AUTHORSHIP” TO YOUR PERSONAL PROFILE TO BUILD AUTHORITY AND INFLUENCE. THIS WILL CREATE A VISUAL TIE BETWEEN YOU AND YOUR CONTENT. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CREATING AND PARTICIPATING IN GOOGLE HANGOUTS (SEE #10 BELOW) IS A STRONG PLAY TO INCREASE INFLUENCE AND CONNECTIONS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS ALSO KEEP AN EYE OUT FOR GOOGLE HELPOUTS AS IT CONTINUES TO ROLL OUT. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CLICK TO SEE HOW I’M USING GOOGLE + AT MY PERSONAL AND FIRM PROFILES. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #6: PINTEREST MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS IF YOU’RE NOT USING THIS PLATFORM THEN YOU’RE MISSING OUT. UPLOAD THE PICTURE OR SCREEN SHOT RELATING TO YOUR BLOG POST AND ADD IT TO ONE OR MORE OF YOUR PINTEREST BOARDS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SEVERAL BOARDS I’VE SET UP FOR MY FIRM INCLUDE CURRENT NEWS, VERDICTS AND SETTLEMENTS, LEGAL TIPS, TESTIMONIALS, VIDEOS, PHOTOS, PODCASTS, NEWSLETTER, AND COMMUNITY SERVICE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS YOU SHOULD SETUP BOARDS THAT WILL BE OF INTEREST TO YOUR CUSTOMERS OR CLIENTS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS USE THE CONTENT IN YOUR WORD DOCUMENT (THE “SNAPSHOTS”) TO COMPLETE THE DESCRIPTION IN PINTEREST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS ADD 3-4 RELEVANT HASHTAGS AT THE END AND ALSO INCLUDE A LINK TO YOUR BLOG POST IN THE SOURCE LINK BOX. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CLICK TO SEE HOW I’M USING MY PERSONAL AND LAW FIRM PINTEREST SITES. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #7: YOUTUBE MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS VIDEO IS HUGE ON SOCIAL MEDIA. WITHIN A YEAR OF POSTING OUR FIRST VIDEO (IT WASN’T VERY GOOD BUT IT WAS A START), WE RECEIVED HUNDREDS OF NEW CLIENT INQUIRES AND DOZENS OF NEW CASES. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS I WAS ALSO FEATURED IN VARIOUS HIGH PROFILE WEBSITES, BLOGS, AND EVEN THE ABA JOURNAL. TALK ABOUT GOOD PUBLICITY! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS IF YOU HAVEN’T ALREADY DONE SO, SETUP YOUR YOUTUBE CHANNEL AND START MAKING AND POSTING SHORT 1-3 MINUTE LONG VIDEOS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SHARE OTHER INTERESTING VIDEOS ABOUT YOUR ACTIVITIES AND EVENTS ON YOUR CHANNEL. PEOPLE WILL RELATE TO YOU WHEN THEY LEARN MORE ABOUT YOUR INTERESTS, PASSIONS, AND EVEN YOUR FAMILY. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS YOU DON’T NEED A FANCY CAMERA AND THE PROCESS IS PRETTY SIMPLE. THERE ARE PLENTY OF “HOW TO” RESOURCES OUT THERE. HINT: USING A LAPEL MIC IS KEY TO GETTING GOOD AUDIO. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS REMEMBER TO PAY ATTENTION TO YOUR BACKGROUND AND HOW YOU LOOK. KEEP YOUR VIDEO SHORT AND SWEET. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SOME OF THE BEST VIDEOS WE’VE SHARED ARE THE ONES THAT DO NOT LOOK LIKE THEY ARE PROFESSIONALLY SHOT. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS FOR EXAMPLE, SIMPLY PUTTING THE CAMERA ON A TRIPOD AND SHARING MY TAKE ON BREAKING NEWS (CALLED NEWSJACKING) HAS RESULTED IN ARTICLES ON LAWYERS.COM, NATIONAL INTERVIEWS, SPEAKING ENGAGEMENTS, AND BEING MENTIONED OR PROFILED IN BOOKS AND PROMINENT BLOGS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS TIP: THERE ARE MANY SERVICES AND PROGRAMS THAT WILL ALLOW YOU GET THE AUDIO OF YOUR VIDEO TRANSCRIBED SO THAT YOU CAN USE IT FOR A FUTURE BLOG POST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS OTHER SERVICES WILL ALLOW YOU TO RIP THE AUDIO FROM THE VIDEO WHICH YOU CAN THEN USE AS A PODCAST (DESCRIBED BELOW). MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THE KEY IS TO KEEP THINGS INTERESTING AND SNAPPY. DON’T BE A BORING BUSINESS PERSON. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CLICK HERE TO SEE THE GOOD AND THE BAD AT OUR YOUTUBE CHANNEL. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #8: SLIDESHARE MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THIS OVERLOOKED PLATFORM IS WELL RESPECTED AND USED SUCCESSFULLY BY MARKING PROS AROUND THE GLOBE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THIS PAST WEEK, I UPLOADED A NEW SLIDESHARE ABOUT NEGOTIATION AND WITHIN THE FIRST 24 HOURS IT HAD MORE THAN 900 VIEWS AND TRENDED ON TWITTER AND SLIDESHARE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS ONE WEEK LATER WE’RE AT 3,000+ VIEWS AND COUNTING. THE EXPOSURE AND FEEDBACK HAS BEEN AMAZING! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS TAKE THE BLOG POST WE’VE BEEN TALKING ABOUT AND BREAK IT DOWN TO A 15-20 SLIDES. INCLUDE LINKS BACK TO YOUR ORIGINAL BLOG POST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CLICK TO SEE HOW WE’RE USING SLIDESHARE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #9: PODCASTS MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS PODCASTS ARE VERY POPULAR BECAUSE MOBILE TECHNOLOGY NOW ALLOWS US TO EASILY LISTEN ANYTIME AND ANYPLACE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS TAKE YOUR BLOG POST AND TURN THE CONTENT INTO A SHORT 10-20 MINUTE PODCAST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS START WITH A SNAPPY AND ATTENTION GRABBING INTRO AND THEN SHARE YOUR INFORMATION USING YOUR OWN VOICE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS USE YOUR POST AS AN OUTLINE AND SHARE YOUR MESSAGE FROM YOUR HEART. CLOSE WITH A CALL TO ACTION REFERRING BACK TO YOUR WEBSITE OR BLOG. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS INTERVIEWS ARE A GREAT WAY TO EXPAND YOUR SPHERE OF INFLUENCE. REACH OUT AND INTERVIEW OTHER PEOPLE WHO YOUR LISTENERS MIGHT FIND INTERESTING. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS WHEN DONE, SHARE THE LINK WITH YOUR INTERVIEWEE AND HE OR SHE WILL ALMOST ALWAYS SHARE THE INTERVIEW WITH THEIR AUDIENCE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THIS IS A GREAT WAY TO EXPAND YOUR SPHERE OF INFLUENCE AND INCREASE THE NUMBER OF EYEBALLS TO YOUR WEBSITE, BLOG AND PODCASTS PLATFORMS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THERE ARE PLENTY OF RESOURCES OUT THERE TO HELP GET YOU STARTED BUT MY FAVORITE “HOW TO” SITE IS CLIFF RAVENSCRAFT’S PODCAST ANSWER MAN. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS ONCE WE UPLOAD A PODCAST TO OUR HOST (WE USE LIBSYSN), WE SHARE THE PODCAST LINK BACK AT OUR ORIGINAL POST. WE ALSO UPLOAD AND LINK TO STITCHER, ITUNES, AND SOUNDCLOUD. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS NOTE, ONCE MY PODCASTS ARE COMPLETED AND UPLOADED, I SHARE THE UNIQUE LINKS OF THESE AUDIO PLATFORMS TO MOST OF THE ABOVE-MENTIONED SOCIAL MEDIA SITES. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS TO KEEP THINGS UNIQUE, THE HEADINGS AND SHORT DESCRIPTIONS ARE CHANGED FROM THE EARLIER DESCRIPTIONS AND POSTS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS LINKS ARE ALSO SHARED ON THE ORIGINAL BLOG POST OR WEBSITE PAGE, JUST IN CASE A VISITOR WOULD RATHER LISTEN TO THE MATERIAL INSTEAD OF READING IT. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #10: SPREECAST AND GOOGLE HANGOUTS MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THESE LIVE VIDEO PLATFORMS ALLOW YOU TO HAVE YOUR OWN INTERNET TELEVISION STATION. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SPREECAST HAS BEEN AN AWESOME PLATFORM THAT HAS CONNECTED ME WITH INTERESTING AND WELL KNOWN PEOPLE FROM ALL AROUND THE WORLD. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS I EVEN HAD THE CHANCE TO SPREECAST WITH AMERICAN TELEVISION JOURNALIST AND SHOW HOST, KATIE COURIC. LATER THAT NIGHT WE MADE TMZ! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SOME OF THE PEOPLE I’VE SPREECASTED WITH INCLUDE NEW YORK TIMES BESTSELLING AUTHORS, CELEBRITIES AND OLYMPIC ATHLETES WITH 250,000 TO 1,000,000 TWITTER FOLLOWERS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS WHAT DO YOU THINK HAPPENS WHEN THEY TWEET THAT THEY’RE GOING TO BE ON MY SPREECAST? MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS PROMOTE YOUR SHOW ON ALL THE PLATFORMS WELL BEFORE THE EVENT AND ALSO AFTERWARDS (THEY’RE RECORDED). MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SHARE THE EVENT LINKS AND EMBED THE VIDEO OF YOUR SPREECAST AT YOUR BLOG AND OTHER PLATFORMS. HERE’S AN EXAMPLE… MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS MANY OF MY SPREECASTS HAVE 1,000 UNIQUE VIEWS WITHIN THE FIRST HOUR OR SO AND SEVERAL THOUSAND IN THE FIRST 24 HOURS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS LIFELONG CONNECTIONS AND FRIENDS HAVE BEEN MADE SIMPLY FROM USING THIS SINGLE PLATFORM. YOU CAN DO THE SAME THING! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS FOR A SMALL FEE YOU CAN DOWNLOAD YOUR SPREECAST. YOU MAY THEN WANT TO HAVE YOUR INTERVIEWS TRANSCRIBED OR THE AUDIO RIPPED FOR FUTURE USE ON BLOGS AND PODCASTS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CLICK TO SEE SEVERAL OF MY SPREECAST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS STEP #11: VINE, INSTAGRAM AND SNAPCHAT MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS WHETHER YOU “GET IT” OR NOT, YOUNG ADULTS ARE USING THESE PLATFORMS AND THESE SITES ARE BECOMING MORE AND MORE RELEVANT IN THE BUSINESS WORLD. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THE KEY TO USING THESE PLATFORMS IS TO KEEP IF FUN AND INTERESTING. LET YOUR HAIR DOWN AND “JUST DO IT” :-) MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CLICK HERE TO SEE MY SON HAVING A BIT OF FUN ON INSTAGRAM WITH OUR DOG BLEU AND TALKING ABOUT STRICT LIABILITY FOR DOG BITES IN CALIFORNIA. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS TAKE THE SCREENSHOT IMAGE OF YOUR BLOG POST AND SHARE IT ON INSTAGRAM WITH A LINK OR REFERENCE BACK TO YOUR WEBSITE OR BLOG. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS INSTAGRAM WILL NOT ALLOW YOU TO HYPERLINK, SO WE SETUP AN EASY TO REMEMBER DOMAIN WE DIRECT VIEWERS TO. THE ARE ASKED TO VISIT MYLAWYERROCKS.COM FOR MORE INFO. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS AS AN EXAMPLE, HERE ARE MY VINE AND INSTAGRAM PLATFORMS. AS OF THIS POST, SNAPCHAT DOES NOT HAVE A WEB BASED BROWSER, SO CONNECT WITH ME ON THE PLATFORM TO SEE HOW I’M USING IT. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS FINAL THOUGHTS MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THE APPROACH I SHARE IN THIS SLIDESHARE IS WORKING VERY WELL FOR ME. A SINGLE BLOG POST CAN BE RE-PURPOSED AND SHARED USING THE ABOVE METHOD OVER SEVERAL DAYS OR WEEKS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS KEEP IN MIND THAT WHAT’S IMPORTANT ON SOCIAL IS THE 80% PART OF THE EQUATION. THAT IS, ENGAGING OTHERS. HOWEVER, WHEN I DO JUMP OVER TO THE 20% SIDE OF THINGS, THIS IS EXACTLY HOW I DO IT. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS I HAPPEN TO BE A LAWYER AND WHEN I BLOG ABOUT A LEGAL THEORY OR EXPLAIN NEW STATUTES OR CASE LAW, ALL I USUALLY HEAR ARE DIGITAL CRICKETS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS WHEN I SHARE A BLOG OR SOCIAL MEDIA POST ABOUT MY PASSIONS, FAMILY, YOUTH SPORTS, OR FAMILY TRIPS, THE INTERACTION AND FEEDBACK IS USUALLY SUBSTANTIAL. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS FOR EXAMPLE, I HAVE A COMMUNICATION TIPS BLOG WHERE I SHARE A WEEKLY COMMUNICATION TIP. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS THIS BLOG IS MY PASSION AND I ENJOY PROVIDING USEFUL IDEAS TO HELP EVERYDAY PEOPLE COMMUNICATE MORE EFFECTIVELY. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS OVER TIME, TRUST AND RAPPORT IS ESTABLISHED WITH PEOPLE (MY TRIBE) WHO SHARE A COMMON INTEREST. WHEN MY TRIBE HAS A LEGAL QUESTION OR SOMEONE NEEDS A LAWYER, WHO DO YOU THINK THEY CALL? MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS ALONG THE SAME LINES, I ENJOY TRYING CASES AND SHARING TRIAL LAWYER TIPS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS MY GOOGLE PLUS TRIAL LAWYER TIPS COMMUNITY IS ONE OF THE PLATFORMS I USE TO EXPAND THIS INTEREST. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS OVER THE PAST YEAR, THE COMMUNITY HAS GROWN TO OVER 1,500 MEMBERS (MOSTLY LAWYERS) SHARING HUNDREDS OF OUTSTANDING TRIAL TIPS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS HAVE YOU EVER THOUGHT ABOUT TAKING YOUR PASSION AND STARTING YOUR OWN BLOG, GOOGLE + COMMUNITY, PODCAST OR SPREECAST CHANNEL? MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS CONCLUSION MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS SMART BUSINESS OWNERS ARE USING SOCIAL MEDIA TO INSPIRE, INFORM, EDUCATE AND BUILD NEW RELATIONSHIPS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS HOPEFULLY YOU WILL USE SOME OR ALL OF THESE IDEAS TO DO THE SAME THING. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS I ENCOURAGE YOU TO USE THE DIFFERENT APPROACHES IN THIS SLIDESHARE AND START INCORPORATING SOCIAL MEDIA INTO YOUR DAILY ACTIVITY TO EXPAND YOUR SPHERE OF INFLUENCE. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS BUT REMEMBER ONE THING. SOCIAL IS NOT A SPRINT, IT’S A MARATHON. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS BE PATIENT AND CONSISTENT IN YOUR EFFORTS. BE TRANSPARENT, SHARE YOUR UNIQUE ART, AND GOOD THINGS WILL HAPPEN. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS DO NOT DO WHAT EVERYONE ELSE IS DOING. BE DIFFERENT AND DISRUPT THE ESTABLISHED AND PROBABLY BROKEN SYSTEM. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS ALWAYS THINK ABOUT MAKING YOUR CUSTOMER OR CLIENT’S EXPERIENCE THE VERY BEST POSSIBLE. NEVER STOP CONNECTING! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS I HOPE YOU FOUND THIS SLIDESHARE USEFUL. IF SO, PLEASE USE THE BUTTONS TO SHARE IT WITH YOUR FAMILY AND FRIENDS. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS I’M ALSO REALLY LOOKING FORWARD TO HEARING ABOUT YOUR SUCCESS AND CONNECTING WITH YOU ON SOCIAL MEDIA. LET’S START RIGHT NOW ON TWITTER! MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS MORE ABOUT MITCH… MITCH JACKSON HAS BEEN A TRIAL LAWYER SINCE 1986 AND TRULY ENJOYS THE BUSINESS AND MARKETING SIDE OF OWNING HIS OWN FIRM. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS IN 2013 HE WAS HONORED TO RECEIVE THE CALIFORNIA LITIGATION LAWYER OF THE YEAR AWARD (CLAY AWARD) AND IN 2009 WAS NAMED ONE OF ORANGE COUNTY’S TRIAL LAWYERS OF THE YEAR. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS WHEN HE’S NOT TRYING CASES, MITCH USES SOCIAL MEDIA TO HELP GOOD ATTORNEYS BECOME GREAT TRIAL LAWYERS AND TO SHOW EVERYONE (NOT JUST LAWYERS) HOW TO COMMUNICATE MORE EFFECTIVELY. MitchJackson.com 800.661.7044
  • SOCIAL MEDIA COMMUNICATION TIPS MITCH’S LAW FIRM WEBSITE IS JACKSONANDWILSON.COM AND HIS COMMUNICATION TIPS BLOG IS MITCHJACKSON.COM MitchJackson.com 800.661.7044
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