• Inputs• Land: I need an office building as well as a place to do printingand publishing• Labor: Writers, Artists, reviewers, editors, and maintenanceworkers for machines.• Capital: Money to start business, rent space, and hire workers.I will create the premier AtlantaComic book publishing company
More than “marvel”ous, They’reStupendous!This business will be a corporation. The decision is based on theease in raising capital that corporations bring. I will sell stock in thecompany to get the initial investment to start the business.
Hypothetical location• A possible location for my business would be thisoffice building in Atlanta. It has a large studio for theprinters, and rooms for office space.• It is 6,750 square feet and costs 1,400,000$ topurchase.
ResourcesItem number Cost (est.)Printer 2 20,000Editor 3 225,000 per yearArtist 10 500,000 per yearWriter 5 250,000 per yearPrinter supplies (ink etc.) 1 year supply 10,000Total 1,005,000Capital for this initial investment will be paid for by sellingcompany stock
Licensing• I need to apply for a business license andregister with the city• The building will also need to be insured.• New intellectual properties such as charactersand story lines need to be copyrighted.• Contracts need to be written for writers andartists regarding company ownership of theircreations
Demographics• Like other smaller, independent comics publishers Iwould focus less on the traditional “children”demographic and more on the “Urban Young Adult”market of men and women around 18-30 years of age.• Atlanta is a great place to have such a business as wehave several yearly conventions for this group such as“Dragoncon” and “AWA” (Anime Weekend Atlanta).
Market Structure• The Comic book industry is mainly a oligopoly; it is dominatedby two companies, DC and Marvel. However, this is not to saythat smaller independent companies, like mine, cannotbecome part of the industry.• Companies like “Image” and “Dark Horse” have entered themarket and have, especially in recent years, achieved a largelevel of notoriety.• Like these smaller companies I would play to niche consumerswho want more specialized stories that cannot be found inthe works of the industry giants