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Doing SEO Right                       with WordPress                       Jackson Lo                       @jackson_lo, S...
What is Search Engine   Optimization (SEO)?www.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Propriet...
SEO is the process of getting traffic from the   “free,” “organic,” “editorial” or “natural” listings   on search engines....
Journey of discovery begins…www.CardinalPath.com               ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary...
Anatomy of a SERP                                                                                             Paid results...
How Search Engines Work   1. Web crawlers / bots discover sites / pages   2. Index content        – Content structure     ...
Understanding SEO                   Your website                                            Other websites                ...
What we’re trying to achievewww.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confide...
WordPress                                                   Plugins for SEO                       WordPress SEO Plugin by ...
#1 SEO WordPress Plugin                   http://wordpress.org/extend/plugins/wordpress-seo/www.CardinalPath.com          ...
Why WordPress SEO?   •   Ease of use   •   More features   •   Continuous support   •   Covers all on page optimization el...
On Page Optimization   WordPress SEO is as simple as filling in the blanks. The Snippet Preview is a very useful feature t...
Advanced Features                                                                                If a page ever moveswww.C...
XML Sitemaps Generator                                                                                          Output of ...
Strip category/ out   • http://jacksonlo.com/category/search-engine-optimization/   • http://jacksonlo.com/search-engine-o...
Redirectswww.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential.   17
Why Redirection Plugin?   •   Ease of use   •   No need to modify .htaccess file   •   Automatically 301 redirect when pos...
Redirection Plugin   • http://jacksonlo.com/open-mic-night/   • http://jacksonlo.com/open-mic-night-no-show/   • Note: Cha...
Be Careful with Too Many Redirectswww.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and C...
Relationship: Google+ and Your Websitewww.CardinalPath.com              ©2012 Cardinal Path, Inc., All Rights Reserved. Pr...
Authorship, Basics                       http://yoast.com/wordpress-rel-author-rel-me/www.CardinalPath.com              ©2...
Tying it all together...                                                                     Google is beginning to       ...
Testing Google Author Photo                   http://www.seomoz.org/blog/google-author-photoswww.CardinalPath.com         ...
Related Posts Plugin                                                                                  Links to other      ...
WordPress  Plugin to Avoidwww.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confident...
SEO Smart Links                               Not so smart after all…                       http://seobraintrust.com/seo-s...
BUT…www.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential.   30
Plugins aren’t the   problem…   Your Content is.www.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Pro...
www.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential.   32
Quality Content                                                      Gets Sharedwww.CardinalPath.com   ©2012 Cardinal Path...
www.CardinalPath.com   ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential.   34
Connect with Us                                     Jackson Lo                                    SEO Consultant          ...
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Doing SEO Right with WordPress

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http://jacksonlo.com/doing-seo-right-with-wordpress/ - Tips and tricks on how to make optimizing content for SEO on the WordPress platform easier. Although this presentation talks a lot about plugins, I've iterated that it won't be the driver to get you ranked higher in search engines. These plugins and tools are primarily there to assist you in your content optimization efforts.

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Transcript of "Doing SEO Right with WordPress"

  1. 1. Doing SEO Right with WordPress Jackson Lo @jackson_lo, SEO Consultantwww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 1
  2. 2. What is Search Engine Optimization (SEO)?www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 3
  3. 3. SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. http://searchengineland.com/guide/what-is-seowww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 4
  4. 4. Journey of discovery begins…www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 5
  5. 5. Anatomy of a SERP Paid results Organic resultswww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 6
  6. 6. How Search Engines Work 1. Web crawlers / bots discover sites / pages 2. Index content – Content structure – Text, image, video, files 3. Assign relevancy – Content quality / freshness – Inbound links – Social mentions 4. Monitor changes 5. Match queries with resultswww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 7
  7. 7. Understanding SEO Your website Other websites (On Page) (Off Page) •URL •<title> •Links from •<meta description> external websites •<h1>, <h2>, <h3> •Domain authority •Breadcrumbs (aka PageRank) •Keyword targeting •Social media •File names •Internal linkingwww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 8
  8. 8. What we’re trying to achievewww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 9
  9. 9. WordPress Plugins for SEO WordPress SEO Plugin by Yoastwww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 10
  10. 10. #1 SEO WordPress Plugin http://wordpress.org/extend/plugins/wordpress-seo/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 11
  11. 11. Why WordPress SEO? • Ease of use • More features • Continuous support • Covers all on page optimization elements • Includes XML sitemap generator • Removes category/ in URL << yes! http://jacksonlo.com/all-in-one-seo-pack-wordpress-seo-plugin-review/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 12
  12. 12. On Page Optimization WordPress SEO is as simple as filling in the blanks. The Snippet Preview is a very useful feature that shows you how your Title Tag and Meta Description may display in the search results.www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 13
  13. 13. Advanced Features If a page ever moveswww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 14
  14. 14. XML Sitemaps Generator Output of XML sitemap files. Fully configurable!www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 15
  15. 15. Strip category/ out • http://jacksonlo.com/category/search-engine-optimization/ • http://jacksonlo.com/search-engine-optimization/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 16
  16. 16. Redirectswww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 17
  17. 17. Why Redirection Plugin? • Ease of use • No need to modify .htaccess file • Automatically 301 redirect when post URL changes • Manually add 301 and 302 redirection http://wordpress.org/extend/plugins/redirection/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 18
  18. 18. Redirection Plugin • http://jacksonlo.com/open-mic-night/ • http://jacksonlo.com/open-mic-night-no-show/ • Note: Change URLs only when absolutely necessary! – Longer to load the page. – All social signals will NOT carry over to new destination URL. – Too many redirects and result in Error 310.www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 19
  19. 19. Be Careful with Too Many Redirectswww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 20
  20. 20. Relationship: Google+ and Your Websitewww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 21
  21. 21. Authorship, Basics http://yoast.com/wordpress-rel-author-rel-me/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 22
  22. 22. Tying it all together... Google is beginning to understand my authorship.www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 23
  23. 23. Testing Google Author Photo http://www.seomoz.org/blog/google-author-photoswww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 24
  24. 24. Related Posts Plugin Links to other articles!! http://alphasis.info/developments/wordpress-plugins/related-posts-via-categories/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 25
  25. 25. WordPress Plugin to Avoidwww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 28
  26. 26. SEO Smart Links Not so smart after all… http://seobraintrust.com/seo-smart-links-penalty/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 29
  27. 27. BUT…www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 30
  28. 28. Plugins aren’t the problem… Your Content is.www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 31
  29. 29. www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 32
  30. 30. Quality Content Gets Sharedwww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 33
  31. 31. www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 34
  32. 32. Connect with Us Jackson Lo SEO Consultant twitter @jackson_lo google+ gplus.to/jacksonlo email jackson@jacksonlo.com web jacksonlo.com Connect with Cardinal Path web CardinalPath.com twitter @CardinalPath facebook facebook.com/CardinalPath google+ gplus.to/CardinalPathwww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 35

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