Doing SEO Right with WordPress

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. http://searchengineland.com/guide/what-is-seowww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 4

How Search Engines Work 1. Web crawlers / bots discover sites / pages 2. Index content – Content structure – Text, image, video, files 3. Assign relevancy – Content quality / freshness – Inbound links – Social mentions 4. Monitor changes 5. Match queries with resultswww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 7

Understanding SEO Your website Other websites (On Page) (Off Page) •URL •<title> •Links from •<meta description> external websites •<h1>, <h2>, <h3> •Domain authority •Breadcrumbs (aka PageRank) •Keyword targeting •Social media •File names •Internal linkingwww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 8

Why WordPress SEO? • Ease of use • More features • Continuous support • Covers all on page optimization elements • Includes XML sitemap generator • Removes category/ in URL << yes! http://jacksonlo.com/all-in-one-seo-pack-wordpress-seo-plugin-review/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 12

On Page Optimization WordPress SEO is as simple as filling in the blanks. The Snippet Preview is a very useful feature that shows you how your Title Tag and Meta Description may display in the search results.www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 13

Strip category/ out • http://jacksonlo.com/category/search-engine-optimization/ • http://jacksonlo.com/search-engine-optimization/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 16

Why Redirection Plugin? • Ease of use • No need to modify .htaccess file • Automatically 301 redirect when post URL changes • Manually add 301 and 302 redirection http://wordpress.org/extend/plugins/redirection/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 18

Redirection Plugin • http://jacksonlo.com/open-mic-night/ • http://jacksonlo.com/open-mic-night-no-show/ • Note: Change URLs only when absolutely necessary! – Longer to load the page. – All social signals will NOT carry over to new destination URL. – Too many redirects and result in Error 310.www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 19

Related Posts Plugin Links to other articles!! http://alphasis.info/developments/wordpress-plugins/related-posts-via-categories/www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 25

Connect with Us Jackson Lo SEO Consultant twitter @jackson_lo google+ gplus.to/jacksonlo email jackson@jacksonlo.com web jacksonlo.com Connect with Cardinal Path web CardinalPath.com twitter @CardinalPath facebook facebook.com/CardinalPath google+ gplus.to/CardinalPathwww.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 35

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Doing SEO Right with WordPress

by Jackson Lo on Sep 12, 2012

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