Research Driven Design
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My presentation from the first DC Design Talks on Feb. 29, 2008.

My presentation from the first DC Design Talks on Feb. 29, 2008.

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Research Driven Design Presentation Transcript

  • 1. Research-Driven Design Jackson Fox | UX Designer | jacksonfox@gmail.com DC Design Talks | 2/29/2008
  • 2. What is research-driven design?
  • 3. Research is all about observation of the user...
  • 4. ...so research-driven design is grounded in the user’s reality...
  • 5. ...because we want to give people what they need, which isn’t always what they want.
  • 6. Research- Theory-Driven Data-Driven Driven Design Design Design Empirical Derived from Web observation theory analytics
  • 7. It’s all the same thing really
  • 8. Back in the olden days... (in the fifties actually)
  • 9. Intuition vs. Research
  • 10. Our theoretical heritage > Cognitive Psychology > Experimental Psychology
  • 11. Welcome our new social science overlords > Sociology > Social Psychology > Anthropology > even... Marketing
  • 12. We observe the user...
  • 13. > Usability Testing > Card Sorting > User Observation > Analytics > Contextual Inquiry > Focus Groups > Interviews > Etc... > Surveys
  • 14. Then we analyze the data... And we draw conclusions
  • 15. AKA, the “Wheel of Science” Theory Observation Hypothesis Generalization
  • 16. Good Times
  • 17. More trouble than it’s worth
  • 18. Research is only as much effort as you make it In science we talk about “experimental design” — choosing the right methods and the right samples
  • 19. Crushes the creative spirit
  • 20. Research informs design, it doesn’t replace it We use user research to ground our efforts in reality, and to validate our choices
  • 21. Not really scientific at all
  • 22. Quantitative Qualitative Counts and Qualities and measures characteristics Objective Subjective Neither is more “scientific” than the other
  • 23. What is “good” research? > Randomization > Implementation > Control > Analysis > Reliability > Interpretation > Validity
  • 24. In fact, it’s all just common sense
  • 25. Actually, that’s not always a bad thing Just because the results are “common sense” doesn’t mean that the effort is wasted
  • 26. In fact, many times we want the results to be common sense
  • 27. One last thing...
  • 28. E-Z Design Research TM
  • 29. Someone else has done a lot of work, and we get use it
  • 30. Design Papers Books Guidelines Prioritizing Web Usability.gov SURL Usability NN/g, UIE, Etc... ACM SIG-CHI Designing Interfaces But! Be critical of the research you see. Ask yourself if it’s good science.
  • 31. 1. Research-driven design grounds us in reality
  • 32. 2. Don’t be afraid of the touchy-feely stuff
  • 33. 3. If something is worth doing, it’s worth doing right ...and design research is worth it!
  • 34. Thanks! Jackson Fox UX Designer, Lulu.com jacksonfox@gmail.com
  • 35. DC Design Talks February 29, 2008
  • 36. Yay!