Research-Driven Design


   Jackson Fox | UX Designer | jacksonfox@gmail.com
             DC Design Talks | 2/29/2008
What is research-driven
        design?
Research is all about
     observation
    of the user...
...so research-driven
design is grounded in
  the user’s reality...
...because we want to
 give people what they
need, which isn’t always
     what they want.
Research-    Theory-Driven   Data-Driven
Driven Design    Design         Design

 Empirical    Derived from       Web
obse...
It’s all the same thing
          really
Back in the
olden days...




         (in the fifties actually)
Intuition
   vs.
Research
Our theoretical heritage

> Cognitive Psychology
> Experimental Psychology
Welcome our new social
   science overlords
> Sociology
> Social Psychology
> Anthropology
> even... Marketing
We observe the user...
> Usability Testing    > Card Sorting
> User Observation     > Analytics
> Contextual Inquiry   > Focus Groups
> Interview...
Then we analyze the data...
 And we draw conclusions
AKA, the “Wheel of
     Science”
                    Theory




   Observation                    Hypothesis




         ...
Good Times
More trouble than it’s worth
Research is only as
   much effort as you
        make it

 In science we talk about “experimental
design” — choosing the ...
Crushes the creative spirit
Research informs design,
  it doesn’t replace it


  We use user research to ground
   our efforts in reality, and to
    ...
Not really scientific at all
Quantitative      Qualitative
      Counts and      Qualities and
       measures      characteristics
      Objective    ...
What is “good” research?
> Randomization   > Implementation

> Control         > Analysis

> Reliability     > Interpretat...
In fact, it’s all just
  common sense
Actually, that’s not
     always a bad thing


Just because the results are “common sense”
   doesn’t mean that the effort...
In fact, many times we
want the results to be
     common sense
One last thing...
E-Z Design Research
                  TM
Someone else has done
 a lot of work, and we
        get use it
Design
                     Papers             Books
 Guidelines
                                    Prioritizing Web
 Usa...
1. Research-driven
design grounds us in
       reality
2. Don’t be afraid of the
   touchy-feely stuff
3. If something is worth
 doing, it’s worth doing
           right
   ...and design research is worth it!
Thanks!
     Jackson Fox
UX Designer, Lulu.com
jacksonfox@gmail.com
DC Design Talks
   February 29, 2008
Yay!
Research Driven Design
Research Driven Design
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Research Driven Design

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My presentation from the first DC Design Talks on Feb. 29, 2008.

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Research Driven Design

  1. 1. Research-Driven Design Jackson Fox | UX Designer | jacksonfox@gmail.com DC Design Talks | 2/29/2008
  2. 2. What is research-driven design?
  3. 3. Research is all about observation of the user...
  4. 4. ...so research-driven design is grounded in the user’s reality...
  5. 5. ...because we want to give people what they need, which isn’t always what they want.
  6. 6. Research- Theory-Driven Data-Driven Driven Design Design Design Empirical Derived from Web observation theory analytics
  7. 7. It’s all the same thing really
  8. 8. Back in the olden days... (in the fifties actually)
  9. 9. Intuition vs. Research
  10. 10. Our theoretical heritage > Cognitive Psychology > Experimental Psychology
  11. 11. Welcome our new social science overlords > Sociology > Social Psychology > Anthropology > even... Marketing
  12. 12. We observe the user...
  13. 13. > Usability Testing > Card Sorting > User Observation > Analytics > Contextual Inquiry > Focus Groups > Interviews > Etc... > Surveys
  14. 14. Then we analyze the data... And we draw conclusions
  15. 15. AKA, the “Wheel of Science” Theory Observation Hypothesis Generalization
  16. 16. Good Times
  17. 17. More trouble than it’s worth
  18. 18. Research is only as much effort as you make it In science we talk about “experimental design” — choosing the right methods and the right samples
  19. 19. Crushes the creative spirit
  20. 20. Research informs design, it doesn’t replace it We use user research to ground our efforts in reality, and to validate our choices
  21. 21. Not really scientific at all
  22. 22. Quantitative Qualitative Counts and Qualities and measures characteristics Objective Subjective Neither is more “scientific” than the other
  23. 23. What is “good” research? > Randomization > Implementation > Control > Analysis > Reliability > Interpretation > Validity
  24. 24. In fact, it’s all just common sense
  25. 25. Actually, that’s not always a bad thing Just because the results are “common sense” doesn’t mean that the effort is wasted
  26. 26. In fact, many times we want the results to be common sense
  27. 27. One last thing...
  28. 28. E-Z Design Research TM
  29. 29. Someone else has done a lot of work, and we get use it
  30. 30. Design Papers Books Guidelines Prioritizing Web Usability.gov SURL Usability NN/g, UIE, Etc... ACM SIG-CHI Designing Interfaces But! Be critical of the research you see. Ask yourself if it’s good science.
  31. 31. 1. Research-driven design grounds us in reality
  32. 32. 2. Don’t be afraid of the touchy-feely stuff
  33. 33. 3. If something is worth doing, it’s worth doing right ...and design research is worth it!
  34. 34. Thanks! Jackson Fox UX Designer, Lulu.com jacksonfox@gmail.com
  35. 35. DC Design Talks February 29, 2008
  36. 36. Yay!
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