Research Driven Design
Upcoming SlideShare
Loading in...5

Research Driven Design



My presentation from the first DC Design Talks on Feb. 29, 2008.

My presentation from the first DC Design Talks on Feb. 29, 2008.



Total Views
Views on SlideShare
Embed Views



3 Embeds 437 430 6 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Research Driven Design Research Driven Design Presentation Transcript

  • Research-Driven Design Jackson Fox | UX Designer | DC Design Talks | 2/29/2008
  • What is research-driven design?
  • Research is all about observation of the user...
  • research-driven design is grounded in the user’s reality...
  • ...because we want to give people what they need, which isn’t always what they want.
  • Research- Theory-Driven Data-Driven Driven Design Design Design Empirical Derived from Web observation theory analytics
  • It’s all the same thing really
  • Back in the olden days... (in the fifties actually)
  • Intuition vs. Research
  • Our theoretical heritage > Cognitive Psychology > Experimental Psychology
  • Welcome our new social science overlords > Sociology > Social Psychology > Anthropology > even... Marketing
  • We observe the user...
  • > Usability Testing > Card Sorting > User Observation > Analytics > Contextual Inquiry > Focus Groups > Interviews > Etc... > Surveys
  • Then we analyze the data... And we draw conclusions
  • AKA, the “Wheel of Science” Theory Observation Hypothesis Generalization
  • Good Times
  • More trouble than it’s worth
  • Research is only as much effort as you make it In science we talk about “experimental design” — choosing the right methods and the right samples
  • Crushes the creative spirit
  • Research informs design, it doesn’t replace it We use user research to ground our efforts in reality, and to validate our choices
  • Not really scientific at all
  • Quantitative Qualitative Counts and Qualities and measures characteristics Objective Subjective Neither is more “scientific” than the other
  • What is “good” research? > Randomization > Implementation > Control > Analysis > Reliability > Interpretation > Validity
  • In fact, it’s all just common sense
  • Actually, that’s not always a bad thing Just because the results are “common sense” doesn’t mean that the effort is wasted
  • In fact, many times we want the results to be common sense
  • One last thing...
  • E-Z Design Research TM
  • Someone else has done a lot of work, and we get use it
  • Design Papers Books Guidelines Prioritizing Web SURL Usability NN/g, UIE, Etc... ACM SIG-CHI Designing Interfaces But! Be critical of the research you see. Ask yourself if it’s good science.
  • 1. Research-driven design grounds us in reality
  • 2. Don’t be afraid of the touchy-feely stuff
  • 3. If something is worth doing, it’s worth doing right ...and design research is worth it!
  • Thanks! Jackson Fox UX Designer,
  • DC Design Talks February 29, 2008
  • Yay!