Methods we used For audience feedback we decided to upload our video ontoa very well known website YouTube. YouTube has a likeand comment icon so it was particularly useful. We also posted our video on social network sites. We usedfacebook and Twitter, here you can also post videos wherepeople can like and comment making it also very useful aswe could easily get comments and likes on our video. Another technique we used to get feedback was by showingit to family and friends.
YouTube YouTube is easily accessible website and peoplefound it very to easy to view our video However a problem we did come across was that theleave a comment the person must have a YouTubeaccount, this was a problem as many people do nothave accounts and therefore could not give usfeedback on our trailer, this meant that we couldonly get limited feedback on our trailer fromYouTube.
YouTube- comments 10 Thumbs up 2 Thumbs down Crazyfishxx: well done guys looks real good!! Chelsea95s: good job, I particularly like thebeginning of the trailer. Tozzazzx: yayy this is really good :) well done Euanand Emma x
Facebook and Twitter Facebook and Twitter are the two most popular socialnetworking sites on the internet. We had high prospects when putting our trailer ontoFacebook and Twitter as between us we have hundreds ofFacebook friends and Twitter followers. The trailer was very easy to insert onto both of the socialnetworking sites. We received a much larger amount of audience feedbackfrom these sites. The very useful aspect of using our Facebook and Twitteraccounts is that our friends are of the same age which is17-18 years old which was conveniently part of our targetaudience.
Some of the Facebook and twitter comments andtweets 5 facebook likes, 1 retweet Facebook: Sam Ford- This is a good trailer (comment got 2likes) Facebook: Tash Hill- I didn’t know you did media, not abad trailer Facebook: Helen Kirkpatrick- not bad at all!! :) Twitter: Max Summerfield – retreated Euan Jacksonstweet (trailer) Antonio Tedeschi- @EuanJackson well done on the trailerreally focussed on the conventions of a Horror movie.
Friends and family feedback One of the easiest ways that we were able to getfeedback from was from friends and family. We were also able to get a far wider range of ages toview our trailer which we were not quite able to doon YouTube and on social networks. We could also gain more detailed and qualitativeinformation The people that we asked were people such as ourparents and people who we go to college with.
Friends and Family feedback Euan’s Dad- I think the trailer is quite good, I thinkthat the start of the trailer is better than the end ofthe trailer because it flows better but all round itdoes seem to be good Callum Carmichael- The trailer is descent, you cansee how they have tried to apply the commonconventions of a trailer. Emma’s Mum- I think the use of sound is quiteeffective and the editing is done in time with thebackground scores. I like the documentary feelingwhich is created making the trailer scary to watch.
Audience feedback We also had to get feedback on the two other taskthat we were given, a magazine front cover andPoster. For this we did not use YouTube however we didreplace it with a specialised social networking sitecalled Instagram, where people can only sharepictures We also again used Facebook, Twitter, friends andfamily.
Instagram Is a social networking site where you can post pictures.Those pictures can be liked and commented on. We thought we could take advantage with this with ourmagazine front cover central image and our posterimage. We decided that we would let our friends onInstagram decide what photos they thought were best forthe magazine front cover and poster. The Pictures withthe most likes would be used in our posters andmagazine front cover All the pictures had already been edited but we thoughtwe would let our friends on Instagram decide whichedited image was best, this was quite good our friends onInstagram were part of our target audience.
Instagram vote Here are the images our Instagram friends chose:6 likes 7 likes
Facebook and Twitter After letting our Instagram friends decide whatimage we were to use, we took those images andmade them into our poster and magazine front cover. We then posted these onto to our facebook andtwitter pages which was just as easy as inserting ourFilm trailer. We were now able to get some quantative andqualitative information on our finished products Again the people who are commenting and liking arein a our target audience.
Some of the Facebook comments8 likes Magazine Front cover comments: James Sharman- Very good (2 likes) Michael Carne- Euan you look so creepy Charlie Mariaux- Much better than ours! x4 likes Poster comments Robbie Cleveland- I like how you have over laid the images (1like) Rachel Gilbert- looks professional :) Jessica Morgan- Creepy!! :P
Twitter tweets 1 retweet Magazine Front cover Tweets Josh Lubek- @Euanjackson did you make this!? #notbad Harriet Samuel- Retweeted Euan’s post Poster tweets Charlie Ince-Green- @emmawrite great poster, well doneEmma. Amanda Lidiard- @emmawrite I can’t believe Iam inyour poster, turned out great.
Family and Friends To get some more qualitative feedback on our posterwe then also again decided to show our collegefriends and our family. Again it was good here to see what people of differentage groups thought about the poster and magazinefront cover.
Family and friends Family and friends comments about poster: Euan’s Mum: I think the poster is really good, If Iwere going past it on my way to work on theunderground it would definitely attract my attention. Emma’s Sister: I really like the overlaying of the twoimages, It gives a very creepy effect and makes youwonder what the connection is between thebackground picture and the overlaying image of thecreepy eyes.
Family and friends Family and friends comments on the magazine frontcover: Robyn Garcia: I think that the magazine front coveris quite good, it is obvious they have put in thoughtabout what are the common characteristic of amagazine front cover and put that into practise. Euan’s Sister: I think Euan looks really scary on thefront of the magazine front cover, I like what they didwith his eyes and the little images at the bottom ofthe front cover.
Qualitative and QuantativeQuantative: Deals with numbers. Data which can be measured.- Length, height, area, volume, weight, speed, time, temperature, humidity, sound levels, cost, members, ages, etc.- Qualitative: Deals with descriptions. Data can be observed butnot measured.Colours, textures, smells, tastes, appearance, beauty, etc.- The real advantage of using social networking site is that ithas these comment and like icons, which meant they werereally good for getting quantitative and qualitative data- Asking family and friends to make a statement was reallyuseful as we could get really good qualitative data fromdifferent age groups. Although we wanted to mainly find outqualitative data from people in our teenage target audience itwas still good to get feedback from the older adult audience.
Qualitative We managed to get a lot of qualitativeinformation, which is good as we were trying to getas much of this data as possible. This is because weactually thought this was the most helpful feedbackwe could get. We got qualitative data from comments on YouTubeand facebook also tweets on Twitter. The best qualitative data we got was from family andfriends as they went into more detail than thosepeople on YouTube and Social networking sites.
Quantitative Although we did not think this sort of data as useful, it washelpful as in it gave us a measureable figure of what theresponse to our trailer, magazine front cover and poster reallywas. We got likes from all of the social networkingsites, YouTube, Instagram, Facebook and Twitter. On all of these websites there is an icon to show whether youapprove of what you see, however only on YouTube is there anIcon to show if you disapprove. I think the problem with thisis that we were not able to get a real insight whether a lot ofpeople disliked what we created Approval = 28 Disapproval= 2 From this information we can see that the majority of peopledid like and approve the three tasks that we completed.
Evaluation of audience feedback I think overall our audience feedback was very successful as we were able to gain a lot ofinformation in creating all of the tasks we were set. We were also able to see what people particularly our chosen target audience thought of ourtrailer, magazine front cover and poster. In this the internet very much came in handy as themajority of our information was found using Social media. We thought that the qualititative data that we received was actually the most useful as it was farmore detailed and therefore it was easier for us to make changes using that data. However the qualitative data was useful as it gave us a number of how many liked or dislikedwhat we created. Although the problem we found is that only YouTube give a user a chance todislike what they see none of the other websites we used give that feature so it actually hard forus to scope how many people actually disliked either our trailer, magazine front cover or poster. YouTube is also far less personal as you are able to comment and like on any video on YouTubeand therefore a persons opinion is likely to be more honest, so we could say that theinformation we got from YouTube is perhaps more valid than on any of the other website weused, we did take this into consideration. On Facebook, Twitter and Instagram you aregenerally good friends with whoever comments or likes your post, these people may withheldwhat they honestly think so that not offend there friend. We also took this into account. The opinions of family and friends was also very useful, as we were able to get more of acomplex review of what they thought of what we created . However again we did take intoaccount that those friends and family could also of withheld information so that to not to offendus, although any criticism we would of got we would of taken positively and tried to changewhat we had created for the better.