Medical experience                                    for ethnic minorityJackson	  CHOI	  Chi	  Kit	  MDES	  Interaction	 ...
Target	  Persona	  	  	  	  	  	  	  	  	  Pakistani	  and	  Nepalese	  ladies	  •  Living	  with	  their	  family	  and	 ...
Field	  Research	  	  	  	  	  7	  	  x	  	  group	  interviews	  	  	  	  	  4	  	  x	  	  site	  observations	  	  
Field	  Research	  	  1  x	  	  	  Health	  Check	  seminar	  	  
Field	  Research	  	  12  	  x	  	  EM	  patients	  	  	  
Field	  Research	  	  	  	  9	  	  	  x	  	  social	  workers	  	  	  	  10	  	  	  x	  	  medical	  professionals	  	  	  
Insights	  	    Build	  confidence	  for	  EM	  patients	  and	  let	  them	  express	  	   “Without	  interpreter,	  they...
Insights	  	  	  Build	  confidence	  for	  EM	  patients	  and	  let	  them	  express	    Let	  the	  patient	  take	  c...
Insights	  	  	  Build	  confidence	  for	  EM	  patients	  and	  let	  them	  express	    Let	  the	  patient	  take	  c...
Insights	  	  	  Build	  confidence	  for	  EM	  patients	  and	  let	  them	  express	    Let	  the	  patient	  take	  c...
Insights	  	  	  Build	  confidence	  for	  EM	  patients	  and	  let	  them	  express	    Let	  the	  patient	  take	  c...
Project	  Statement	  	  //	  This	  project	  aims	  to	  provide	  Ethnic	  Minority	  patients	  with	  comforting	  Me...
Patient	  Journey	  	  
Digital	  device	  	  user	  interface	  	  	  patient	  device	  	  
Digital	  device	  	  user	  interface	  	  	  patient	  device	  	  
Digital	  device	  	  user	  interface	  	  	  Doctor	  device	  	  
Q&A	  poster	  –	  for	  triage,	  consultation	  and	  follow-­‐ups	  	  
Q&A	  poster	  –consultation	  room	  
Q&A	  poster	  –triage	  station	  
Graphic	  posters	  	  
Graphic	  posters	  	  
Graphic	  posters	  	  
Graphic	  posters	  	  
rollout	  schedule	  
Designed	  by	  //	  Jackson	  CHOI	  Chi	  Kit	  //	  Mdes	  InteracJon	  Design	  //	  2011	  Project	  supervisors	    ...
Embrace: Hospital Project for Ethnic Minority
Embrace: Hospital Project for Ethnic Minority
Embrace: Hospital Project for Ethnic Minority
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Embrace: Hospital Project for Ethnic Minority

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Final presentation PPT for hospital, interaction and service design for ethnic minority.

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Embrace: Hospital Project for Ethnic Minority

  1. 1. Medical experience for ethnic minorityJackson  CHOI  Chi  Kit  MDES  Interaction  Design  
  2. 2. Target  Persona                  Pakistani  and  Nepalese  ladies  •  Living  with  their  family  and  children  •  Non  English  and  Cantonese  Speaker  •  Closely  attached  to  their  own  community  •  Spent  lots  of  time  on  house  works  
  3. 3. Field  Research          7    x    group  interviews          4    x    site  observations    
  4. 4. Field  Research    1  x      Health  Check  seminar    
  5. 5. Field  Research    12   x    EM  patients      
  6. 6. Field  Research        9      x    social  workers        10      x    medical  professionals      
  7. 7. Insights      Build  confidence  for  EM  patients  and  let  them  express     “Without  interpreter,  they  cannot  explain   themselves  fully,  have  phobia,  and  prefer   not  go  to  the  hospital."       ~  Ms.  Samaira  Rehmat,  SSCEM  
  8. 8. Insights      Build  confidence  for  EM  patients  and  let  them  express    Let  the  patient  take  control  of  the  journey     “Doctor  and  nurse  tend  to  talk  to   interpreters  instead  of  to  EM  patient”   ~  from  observation  in  shadowing      
  9. 9. Insights      Build  confidence  for  EM  patients  and  let  them  express    Let  the  patient  take  control  of  the  journey    Prevent  inaccurate  translation     "I  dont  really  understand  those  difficult   medical  terms.  Sometimes  I  need  to  call   my  daddy  to  do  further  interpretation.”     ~  Pakistani  boy      
  10. 10. Insights      Build  confidence  for  EM  patients  and  let  them  express    Let  the  patient  take  control  of  the  journey    Prevent  inaccurate  translation    Make  use  of  the  waiting  time     "  In  hospital  ,  is  always  waiting,  waiting.  I   have  brought  newspaper  to  kill  time."       ~  GURUNG,  Sujan  
  11. 11. Insights      Build  confidence  for  EM  patients  and  let  them  express    Let  the  patient  take  control  of  the  journey    Prevent  inaccurate  translation    Make  use  of  the  waiting  time    To  create  consistent  contact  point  for  adherence     "  One  patient  meets  many  people  in   various  stages  of  the  journey"      
  12. 12. Project  Statement    //  This  project  aims  to  provide  Ethnic  Minority  patients  with  comforting  Medical  Experience.  It  empowers  them  with  effective  tools  to  communicate  their  own  health  condition  without  relying  on  interpreters.  
  13. 13. Patient  Journey    
  14. 14. Digital  device    user  interface      patient  device    
  15. 15. Digital  device    user  interface      patient  device    
  16. 16. Digital  device    user  interface      Doctor  device    
  17. 17. Q&A  poster  –  for  triage,  consultation  and  follow-­‐ups    
  18. 18. Q&A  poster  –consultation  room  
  19. 19. Q&A  poster  –triage  station  
  20. 20. Graphic  posters    
  21. 21. Graphic  posters    
  22. 22. Graphic  posters    
  23. 23. Graphic  posters    
  24. 24. rollout  schedule  
  25. 25. Designed  by  //  Jackson  CHOI  Chi  Kit  //  Mdes  InteracJon  Design  //  2011  Project  supervisors   Special  thanks  to  Prof.  XIN  XiangYang   All  who  contributed  to  the  Michael  LAI   research,  interviews  and  Tequila  CHAN   evaluaJon  workshops.  

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