Tools for exercizing
Opinion, Dialog, Change, Distribu5on
• 18‐31 Year Olds: „Digital Nadves“
• Freedom / Choice
• Entertainment / Fun
• Social Producdon
It is an itera5ve close reladonship
between brands and consumers.
CEO, GUARDIAN MEDIA GROUP
Single isolated channels are not
enough. You constantly have to
be where the customers are.
VICE PRESIDENT, EMERGING CHANNELS,
In this new age, the more valuable
reladonship for a brand is not through
adverdsers but collabora5ng with
Social Networks are the most successful
enterprises today, based on openness and
„WHAT WOULD GOOGLE DO.“,
We strive to deliver the Best Customer
Experience...which comes from the Best
To create a community...you
have to be a community.
Corporate Social Networking
Community Branding – some examples
So what the heck is going on?
CUSTOMERS NO LONGER
GO TO BRANDS
TO WHERE CUSTOMERS ARE
= SOCIAL NETWORKS
Thanks for your aOen5on.
Senior Manager, Corporate Development