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Online Advertising

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  • 1. GCSE Media Studies: INSET 2009 Media Studies GCSE . Advertising in Print and Electronic Media SECTION B EXAMINATION 2010
  • 2. GCSE Media Studies: INSET 2009 Media Studies GCSE . Advertising in Print and Electronic Media ADVERTISING DEFINITION THE PRE PAID USE OF A MEDIUM TO PROMOTE PRODUCTS AND SERVICES
  • 3. GCSE Media Studies: INSET 2009 Media Studies GCSE . Advertising is a form of communication used in helping sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries
  • 4. GCSE Media Studies: INSET 2009 Media Studies GCSE . Advertising in Print and Electronic Media Advertising on the World wide web INSERTS into all forms of web pages Web Banners E marketing/e advertising Pop ups and Pop unders Home pages for Products and Services Social Networking sites Facebook, MSN, Twitter
  • 5. GCSE Media Studies: INSET 2009 Media Studies GCSE Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, carrier bags, billboards, mail or post and Internet marketing . Today, new media such as digital signage is growing as a major new mass media.
  • 6. GCSE Media Studies: INSET 2009 Media Studies GCSE Internet Advertising Pop ups and Pop unders Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements . The pop-up window containing an advertisement is usually generated by JavaScript , but can be generated by other means as well
  • 7. GCSE Media Studies: INSET 2009 Media Studies GCSE Internet Advertising emarketing eadvertising E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing
  • 8. GCSE Media Studies: INSET 2009 Media Studies GCSE Internet Advertising emarketing eadvertising • sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, • sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, • adding advertisements to e-mails sent by other companies to their customers,
  • 9. GCSE Media Studies: INSET 2009 Media Studies GCSE Internet Advertising emarketing Eadvertising Spams E-Mail Spam by Category
  • 10. GCSE Media Studies: INSET 2009 Media Studies GCSE Internet Advertising Search engine marketing , or SEM , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement , contextual advertising , and paid inclusion
  • 11. GCSE Media Studies: INSET 2009 Media Studies GCSE Contextual advertising Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers . The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
  • 12. GCSE Media Studies: INSET 2009 Media Studies GCSE Advertising and Product Sites Top 10 selling products 1.Books 2.Computer Hardware 3.Computer Software 4.Apparel 5.Toys/Video Games 6.Videos DVD's 7.Health and Beauty 8.Consumer Electronics 9.Music 10.Jewellery
  • 13. GCSE Media Studies: INSET 2009 Media Studies GCSE Advertising and Product Sites
  • 14. GCSE Media Studies: INSET 2009 Media Studies GCSE Internet Advertising Web banners A web banner or banner ad is a form of advertising on the World Wide Web . This form of online advertising entails embedding an advertisement into a web page . It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image ( GIF , JPEG , PNG ), JavaScript program or multimedia object employing technologies such as Java , Shockwave or Flash
  • 15. GCSE Media Studies: INSET 2009 Media Studies GCSE Advertising web banners
  • 16. GCSE Media Studies: INSET 2009 Media Studies GCSE Advertising web banners
  • 17. GCSE Media Studies: INSET 2009 Media Studies GCSE Social networking sites
  • 18. GCSE Media Studies: INSET 2009 Media Studies GCSE Social networking sites
  • 19. GCSE Media Studies: INSET 2009 Media Studies GCSE Social networking sites
  • 20. GCSE Media Studies: INSET 2009 Media Studies GCSE Social networking sites