Newspaper.ashx

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  • 1. Learning objectives….
    • Examine the difference in content and style of broadsheet and tabloid newspapers.
    • Discuss how newspapers help create heroes and villains and how their representations of people/issues/institutions are embraced by some communities.
  • 2. WHY STUDY NEWSPAPERS?
    • Newspapers are still going strong, 300 years after the first one was produced.
    • 30 million are sold in Britain every day.
    • In a recent survey of 16-34 year olds, it was discovered that newspapers were thought to be ‘ informative ’, ‘ serious ’ and ‘ influential’ , more so than radio or television
    • 42% agreed that ‘newspapers are an important part of daily life’
  • 3.
    • Lots of people read them and lots of people think that they are important.
    • Before radio and TV even existed and were widely available, newspapers were people’s main source of information about what was happening around the world.
  • 4. BROADSHEETS
    • Broadsheets – newspapers printed in a large format (pages 37cm x 58cm ) Traditionally more serious in content than tabloids. (The Times, The Daily Telegraph, The Independent)
  • 5. TABLOIDS
    • Tabloids – newspapers with pages half as large as broadsheets, usually more highly illustrated and traditionally less serious. (The Sun, The Mirror, Daily Mail, Daily Express)
  • 6.
    • The CONTENT and the LAYOUT of each page will reflect its TARGET READERSHIP
    • This means the ‘typical’ reader targeted by a newspaper’s choice of stories and political viewpoint
  • 7. What are the main features of a TABLOID ?
    • The Sun, The Mirror and The Daily Star are all called REDTOPS .
    • This is because they have red MASTHEADS
    • A masthead is the title of the newspaper which appears in the large type at the top of the front page
  • 8. WHAT ARE THE STORIES ABOUT?
    • They include international news and politics but generally include more gossip
    • About what?
    • The stories are written simply and are quite short
    • They tend to have more pictures than other newspapers
    • QUESTION – WHY ARE THE STORIES SHORT AND WHY IS IT FULL OF PICTURES?
  • 9.
    • The Daily Mail and The Daily Express are also Tabloids but are referred to as ‘ Middle Market Dailies’
    • Their readership is somewhere in between the Tabloids and the Broadsheets
    • There is plenty of news and features for people but less gossip and a bit more serious
  • 10. What are the main features of a BROADSHEET ?
    • They have a much higher news content
    • They usually cost more and have lower circulation figures than the Tabloids (Why?)
    • The Times is the oldest, founded in 1788
    • The Daily Telegraph sells the most and as a result charges high prices to its advertisers (so why do they pay it?)
    • The Independent is the newest, founded in 1986. It generally has more colour photos than the others.
    • The Financial Times is the only national to be printed on pink paper. It deals with mainly business and economic news, although it does have other news, including a sports section.