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  1. 1. Learning objectives…. <ul><li>Examine the difference in content and style of broadsheet and tabloid newspapers. </li></ul><ul><li>Discuss how newspapers help create heroes and villains and how their representations of people/issues/institutions are embraced by some communities. </li></ul>
  2. 2. WHY STUDY NEWSPAPERS? <ul><li>Newspapers are still going strong, 300 years after the first one was produced. </li></ul><ul><li>30 million are sold in Britain every day. </li></ul><ul><li>In a recent survey of 16-34 year olds, it was discovered that newspapers were thought to be ‘ informative ’, ‘ serious ’ and ‘ influential’ , more so than radio or television </li></ul><ul><li>42% agreed that ‘newspapers are an important part of daily life’ </li></ul>
  3. 3. <ul><li>Lots of people read them and lots of people think that they are important. </li></ul><ul><li>Before radio and TV even existed and were widely available, newspapers were people’s main source of information about what was happening around the world. </li></ul>
  4. 4. BROADSHEETS <ul><li>Broadsheets – newspapers printed in a large format (pages 37cm x 58cm ) Traditionally more serious in content than tabloids. (The Times, The Daily Telegraph, The Independent) </li></ul>
  5. 5. TABLOIDS <ul><li>Tabloids – newspapers with pages half as large as broadsheets, usually more highly illustrated and traditionally less serious. (The Sun, The Mirror, Daily Mail, Daily Express) </li></ul>
  6. 6. <ul><li>The CONTENT and the LAYOUT of each page will reflect its TARGET READERSHIP </li></ul><ul><li>This means the ‘typical’ reader targeted by a newspaper’s choice of stories and political viewpoint </li></ul>
  7. 7. What are the main features of a TABLOID ? <ul><li>The Sun, The Mirror and The Daily Star are all called REDTOPS . </li></ul><ul><li>This is because they have red MASTHEADS </li></ul><ul><li>A masthead is the title of the newspaper which appears in the large type at the top of the front page </li></ul>
  8. 8. WHAT ARE THE STORIES ABOUT? <ul><li>They include international news and politics but generally include more gossip </li></ul><ul><li>About what? </li></ul><ul><li>The stories are written simply and are quite short </li></ul><ul><li>They tend to have more pictures than other newspapers </li></ul><ul><li>QUESTION – WHY ARE THE STORIES SHORT AND WHY IS IT FULL OF PICTURES? </li></ul>
  9. 9. <ul><li>The Daily Mail and The Daily Express are also Tabloids but are referred to as ‘ Middle Market Dailies’ </li></ul><ul><li>Their readership is somewhere in between the Tabloids and the Broadsheets </li></ul><ul><li>There is plenty of news and features for people but less gossip and a bit more serious </li></ul>
  10. 10. What are the main features of a BROADSHEET ? <ul><li>They have a much higher news content </li></ul><ul><li>They usually cost more and have lower circulation figures than the Tabloids (Why?) </li></ul><ul><li>The Times is the oldest, founded in 1788 </li></ul><ul><li>The Daily Telegraph sells the most and as a result charges high prices to its advertisers (so why do they pay it?) </li></ul><ul><li>The Independent is the newest, founded in 1986. It generally has more colour photos than the others. </li></ul><ul><li>The Financial Times is the only national to be printed on pink paper. It deals with mainly business and economic news, although it does have other news, including a sports section. </li></ul>