Marshmallow Peeps Digital Marketing Plan

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Digital Marketing Plan Presentation for Peeps Marshmallow Brand delivered in MKT 494: Digital Marketing in Practice, Fall 2010 at W. P. Carey School of Business, Arizona State University.

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Marshmallow Peeps Digital Marketing Plan

  1. 1. Marshmallow Peeps<br />Digital Marketing Plan<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7. Who is the consumer?<br />
  8. 8.
  9. 9.
  10. 10. Nostalgia<br />
  11. 11. Marshmallow Peeps<br />peeps<br />Easter candy<br />peeps candy<br />marshmallow<br />Easter treats<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. Strategy A<br />
  19. 19. 77,000 searches <br />primarily user-generated<br />How can YOU take advantage of<br />The LOVE?<br />
  20. 20. Bridge the communication gap.<br />INTERACT<br />
  21. 21. Buy Peeps Here!<br />
  22. 22. Strategy B<br />
  23. 23.
  24. 24. Peeps<br />
  25. 25.
  26. 26.
  27. 27. Strategy C<br />
  28. 28. 365 Days of Peeps<br />
  29. 29. Until Now!<br />Limited reach…<br />How do fans interact?<br />Missing out on the power of digital WOM<br />:(<br />
  30. 30.
  31. 31. PEEPS Digital Marketing Plan<br />Bridge the Gap with PEEPS Evangelists<br />Treat PEEPS as a Pop Icon<br />365 Days of PEEPS<br />

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