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Celtycs Cis
 

Celtycs Cis

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Corporate identity system for Celtycs

Corporate identity system for Celtycs

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    Celtycs Cis Celtycs Cis Presentation Transcript

    • Celtycs Celtycs Corporate identity System Celtycs Corporate Signature - Standards of applications February 2003
    • Celtycs
    • Contents * Creating a cinsistent brand identity ......................................................3 * Logo in full color ..................................................................................5 * Logo in single color ..............................................................................7 * Logo in black & white ...........................................................................9 * Clear space around the logo..................................................................10 * Incorrect use of logo.............................................................................11 * Typography.......................................................................................... .13 * Color palette..........................................................................................14 2
    • Celtycs Creating a consistent brand identity The Celtycs brand is one of the company's most precious assets. The Corporate Signature is an important component that helps to energize and invigorate the brand. The graphic elements of the Celtycs corporate identity system-the Celtycs Corporate Signature, the signature colors and the typeface-are among the most valuable marketing and communications tools we have. When used properly, these elements support a carefully designed corporate identity system: they allow us to speak with one voice in the marketplace. These standards provide the building blocks for supporting Celtycs's corporate identity system. They are designed to help you apply the Celtycs Corporate Signature correctly and consistently across all media. 3
    • Celtycs 4
    • Logo (full color) Celtycs PMS 122C C0 M18 Y83 K0 PMS 382C C30 M0 Y94 K0 Celtycs PMS 179C PMS 3015C C0 M79 Y94 K0 Full Color reverse logo C100 M23 Y0 K18 Celtycs Celtycs 35mm minimum width 5
    • Celtycs 6
    • Logo (single color) Celtycs PMS 3015C C100 M23 Y0 K18 Celtycs Single Color reverse logo Celtycs Celtycs 35mm minimum width 7
    • Celtycs 8
    • Logo (black & white) Celtycs 20% Black 40% Black Celtycs 60% Black 100% Black Black & White reverse logo Celtycs Celtycs 35mm minimum width 9
    • Clear space around thelogo x x x Celtycs x x Celtycs Celtycs 45 x x 10
    • Incorrect use of Logo The Celtycs signature is one of the Celtycs's most valuable corporate assets and the equity in the Celtycs identity must not be depreciated in any way. Adhering to the guidelines will ensure proper reproduction and application of the Celtycs Corporate Signature. The examples below and on the following pages illustrate some of the most common application errors. Celtycs Celtycs Do not stretch condense or distort the signature in Do not replace the Celtycs logotype with another any way. typeface. Celtycs Do not alter the proportions between the logo Celtycs Do not alter the relationship between the logo graphic element and the logotype. graphic element and the logotype. 11
    • Incorrect use of Logo (continued) Celtycs Celtycs Do not enclose the logo in another shape. Do not alter the colors between the logo graphic element and the logotype. Celtycs Celtycs Do not place any graphic elements in close Do not use logo in outline form. proximity or around the logo. 12
    • Typography Much of what gives Celtycs its unique look and style are the corporate type font families which are part of the core identity. Use only these typefaces for Celtycs corporate communications, including legal copy, proposals, brochures and data sheets, manuals, stationery, signage, tradeshow graphics, corporate website, Powerpoint presentations and conference materials. Logo signature and headlines Flareserif821 BT AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtU uVvWwXxYyZz &1234567890 Subheads & body copy Garamond AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890 Secondary font for Website body copy Times New Roman: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890 13
    • Color Palette A palette colors has been developed, which comprise the unique color scheme. Consistent use of these colors will contribute to cohesive look of the Celtycs brand Identity across all relevant media. PMS 3015C CMYK 100/23/0/18 RGB 0/113/159 Hex #00719F PMS 179C PMS 382C PMS 122C CMYK 0/79/94/0 CMYK 30/0/94/0 CMYK 0/18/83/0 RGB 226/62/40 RGB 187/218/11 RGB 253/218/87 Hex #E23E28 Hex #BBDA0B Hex #FDDA57 14