• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Jack oughton   get more better ideas v1.0
 

Jack oughton get more better ideas v1.0

on

  • 332 views

A free checklist/cheatsheet/cribsheet guide for people interested in problem solving and having creative ideas / 'ideation'. Written from the perspective of a writer/composer/sound ...

A free checklist/cheatsheet/cribsheet guide for people interested in problem solving and having creative ideas / 'ideation'. Written from the perspective of a writer/composer/sound designer/photographer etc. (i.e someone who's trying to be creative all the time).

Aimed at: everybody - especially those who don't see themselves as 'creatives'. Can also help 'creatives' looking for extra ideas.

Things it covers includes:
Ideas, tools, inspiration and substances for improving creative thought

Tips for breaking ruts

Help for thinking and providing under pressure, such as time constraints and deadlines.

Ideas in how to find inspiration anywhere and everywhere

Help in identifying and overcoming barriers to creative execution

Thoughts around goal setting and priorities for creative people.

Guidance in cultivating a ‘creative mindset’

Quotable, wise and inspiring words from a variety of very creative people

Signposts towards further reading in the creative thinking / ideation field

Enjoy the work of Mihaly Csikszentmihalyi, Edward de Bono, Tony Buzan etc. or just looking for ways to increase your own creativity? This might be for you.

Remember, you are one very good idea away from achieving almost anything you want. Hope you enjoy!

Statistics

Views

Total Views
332
Views on SlideShare
332
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Jack oughton   get more better ideas v1.0 Jack oughton get more better ideas v1.0 Document Transcript

    • Have More Better Ideas:(OR: Everybody Gets To Be CreativeWhether They Like It Or Not)¨:…:¨Jack Oughton
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyIntro - We Should All Be Experts OnThis Stuff By Now Hi and thanks for considering reading this book, whichmight help you do more creative things with your life… One of the things that truly perplexes me is how littleemphasis that most people place on getting good at thinking,and creative thinking. Much like breathing is essential to living, thinking isessential to actions. And everybody, everywhere thinks anddoes things, (whether they put much thought into it, ornot…) IMVHO everybody should become an ‘expert’ in their owndomain(s) of creativity, and in being creative in general. And I don’t claim to be an ‘expert’ on creativity on thewhole, but I do want to help. Enter this guide…What’s this guide then?Why, it’s along the lines of my other guides… Small bite-sized cheatsheet / cribsheet pieces, divided intocategories and punctuated more with bulletpoints than fullparagraphs. This is an attempt at conciseness. Though it has an orderand structure, it is meant to be scanned, returned to anddigested as regularly as you’d like. As ever, these are my experiences not yours. So don’t takemy word on everything. I’m very often wrong (though I’malso very creative, if I do say so myself…). I also stray towards topics that some may define aspseudoscience, but they’ve worked for me. 
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy So instead, take what’s useful from here, discard the restand kill your gurus. Also supplementary hyperlinks to further reading look likethis. I’ve put them there as signposts, and I don’trecommend you take a look at them until you are finishedand you’d like some more information. This prevents information overload and all that :)“For a creative writer possession of the ‘truth’ is less important than emotional sincerity.” - GeorgeOrwellWho is this book is aimed at?• Everybody (ahahaha)• OK, seriously, everybody’s creative. Usually more creativethan they think.• But it’s primarily aimed at those who don’t work increative environments, and who don’t see themselves ascreative (a limiting belief we can try and demolish here)• Secondarily it could be used supplementally for those whosee themselves as creative and/or work in creativeindustries.• The ideas here may be used to add to your already existingcreative processes…
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyWhat will/might you get:• Ideas, tools, inspiration and substances for improvingcreative thought• With the noble intention of…• i. Improving your ability to come up with new ideas• ii. Improving your ability to solve problems• Tips for breaking ruts• Help for thinking and providing under pressure, such astime constraints and deadlines.• Ideas in how to find inspiration anywhere and everywhere• Help in identifying and overcoming barriers to creativeexecution• Thoughts around goal setting and priorities for creativepeople.• Guidance in cultivating a ‘creative mindset’• Quotable, wise and inspiring words from a variety of verycreative people• Signposts towards further reading in the creative thinking /ideation field• And much more! (if all goes to plan)
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyAxioms / PresuppositionsSome points I take for granted to put this whole thing into context beforewe really get started• CREATIVITY: “…the phenomenon wherebysomething new is created which has some kind ofsubjective value”• All things originate in the mind before coming into reality.• All actualisation is creative, regardless of what you do andhow you actualise your idea.• Every great new idea was unknown and unexpected beforeit came to be developed and eventually taken for granted.• The act of having an idea and bringing it into the world iscreative.• Creativity is not an absolute attribute then, but more acontinuum.• The level of creativity could be equated with the level ofnovelty of the things you create (how new and different theyare)
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• Being ‘more’ creative does not then equate to being‘better’ - it’s contextual. Maybe more novel ideas areexcellent for the abstract artist but less suited to the chef.• Both people will require a certain level of creativity,however.• Creativity and ‘being creative’ is also a label, and as such isvulnerable to what happens with every kind of reductionand labeling.• Sure, we need labels to help us navigate reality, but suchlabels can also hinder our navigation, oversimplify or bemisinterpreted.• “The finger that points at the moon is not the moon” - BuddhistAphorism• Much of what I write about here is not fully teachable orconveyable by words. Such things are experiential…• E.g.: You don’t learn to get great at guitar by reading booksabout guitar. You get great at guitar by playing guitar andapplying what you read to your guitar playing experience.• So, in much the same way, these concepts here are thingsthat you can integrate into doing creativity. Being creative.• Because creativity can be seen as a state of being.”I seem to be a verb, an evolutionary process — an integral function of the universe.” – BuckminsterFuller – VERY CREATIVE GUY!
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyWhat creative thinking can do for YOU...I find it hard to believe that anyone needs to be ‘sold’ on the idea ofthinking more creatively and more often but here are a few points, almostfor the sake of it...• Come up with awesome new ideas (duh...)• Come up with awesome solutions to existing problems,yours and others. This makes you valuable in so manydifferent environments, be that problem solving in yourbusiness or work, helping those you love get thingsaccomplished, or whatever else you can envision.• Achieve what you want. And often by new and novelmeans!• Make a difference and create something very new and far‘ahead of the curve’• Do more creative things and feel the inherent rewards thatcome simply from being creative and expressing yourself• Be more creative in your ‘regular’ activities. Who said thatcreativity was confined just to the activities that we’velabeled as ‘creative?’
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyGetting your ‘Eureka Effect’ onOr: The Trouble With Trying To Arrange Your EpiphaniesOr: What That Curious Feeling In Your Head Means“wuh”• As Oliver Burkeman said in The Guardian’s ‘This ColumnWill Change Your Life’; “…if startling insights could besystematically arrived at, they wouldn’t be startling.”• Which means that I obviously can’t guarantee you anyspectacular learnings.• But I will try to startle you with these ‘Aha’ moments ofinsight and realisation, nevertheless...• So if you get any of these sudden feelings of realisation, whynot make a note of what you learnt...?• It could be your brain telling you that a meaningfulsynaptic connection has been made.• Making a note of that feeling might help you better retainthe information.• Because that the information/learning might be valuable toyou at some point, maybe now, maybe later…!
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehySOME BIG POINTS…Let’s begin…Creative Skill Does Not Equate to ‘CreativeRelevance’Or: Dealing With The Unfortunate Fact That The Public’sTaste Is (Often) ShitOr: The Creative Person’s Miniature ManifestoOr: The Art Vs. Commerce Occasional Dilemma• It doesn’t matter how good you are at what you do,technically, if your creative output isn’t relevant toimportant issues and other people.• As creators we must have relevant ideas, if our creations areto be anything more than intellectual entertainment to thevery few people who understand them.• Think of the musician with great technical skill but whowrites music that nobody else can ‘penetrate’.• He has personal relevance yes, but not collective relevance.• He might have a tiny cult following, or find that nobodyelse finds value in his music.“I’m always thinking about creating. My future starts when I wake up every morning... Every day I findsomething creative to do with my life”. - Miles Davis
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyBrutal Reality• This is a brutal reality and is often the reason why popularmusic can become what seems to be a ‘lowest commondenominator’.• Collectively, people seem to like Justin Bieber’s uh…‘boyishcharms’ more than they like sonic exploration andinnovative new musical sounds.It’s also why some great artists die poor and unappreciated. Think Van Gogh...• But, this process is also a filter that separates the peoplewho really want it, from the rest.• Especially the people working in relatively unpopular genresor media where financial or critical acclaim is harder to get.• It is one of the most trying and brutal filters imaginable.• But, for whatever reason that keeps them going, a truly‘creative/artistic’ person isn’t prone to give up just becauseof a lack of monetary or popular recognition.• They’ll just keep on regardless of what the worlddoes/doesn’t do…• This might mean they’re a little insane or deluded, orsomething else.• But can you fault such courage and dedication!?!
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyIDEAS AND THE BRAINOperating tips for the squashy supercomputerTo have good ideas, have lots of ideas.• When coming up with content ideas, reality is not aconstraint.• It is only a constraint at detailed planning or execution.Ideas are associative and a ‘numbers game’.• They lead to other ideas.• So make your threshold for initial ideas low.• It’s almost a process of momentum. Don’t be afraid to havesome initially crappy ideas and don’t settle for a mere 5 or 6when you could have so many more.• This is basically the idea behind the idea behindbrainstormingThe brain has two ‘modes’ of working (in my experience).‘Creative’ and ‘Analytical’• Your right brain, (the ‘creative’ part) throws out ideas.• Your left brain, (the ‘analytical’ part) evaluates and workswith them.• When the two parts aren’t working in tandem, the right sideis generating ideas, which are being censored and quashedby the left side.• When they are working in tandem, the right side is generatingideas and the left side is filtering in such a way that the bestones rise to the top.• You can also think & plan for yourself as working in thesetwo ‘modes’...
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyHere’s how I try to think of itDat brain…I use an example from my own life to hopefully illustrateCreative Mode: A time for artless/artful, unbridled creativeexpression…• At this point I focus on getting as many ideas out ashumanly possible, and as quickly as possible.• I leap between ideas, often not finishing them. In writingthese means insanely furious typing with no spellingcorrection and no sentence flow.• It’s an associative period where self-esteem is high andinhibitions near non-existent. There’s no filter and nojudgment.• The work produced here is often quite ridiculous, lowquality and not for public consumption. But it’s a goldmineof future material that pays off during the second stage...Analytical Mode: A time for a more realistic assessment andevaluation of the work…• Usually comes in the late evening, with less energy.• For me this will be when I come back to the mess of non-sequiturs, poetry and text shaped carnage, which I left formyself to work with from ‘Creative mode’.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• Amidst the mess of ideas, sometimes patterns or ideas willemerge that are worth further pursuit.• This part of the process is where the good things come tofruition and is sometimes the more arduous part• But it can also be very fun and relaxing picking through allthe ideas and possibilities. And making them happen.•Because all those grand ideas areworthless without implementation…“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, andat last, you create what you will” - George Bernard Shaw
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy(SELF) EDUCATION ANDSEEKING OUT IDEASMining the rich resource of real life experience and available informationfor personal gain and fulfillment.Life is your ‘material’.• Think like a standup comedian and steal like an artist.• Creative thinking could be seen as a way of looking at whatalready exists and seeing how it can apply to your goals.• This is the idea of active learning and being a participant inlife.• Consider eating the world with your brain. Cultivate openmindedness and not just acquiring information forinformation’s sake.• It’s like ‘intellectual masturbation’ vs. ‘finding meaning’ or‘seeking opportunities’.The education process is fuel for the mentalfurnace:Just think of all your ideas seething in the heat of their own significance…
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• It’s fuel for synthesis of concepts - reading widely allows youto unify between disparate subjects/domains and bringsomething new to the table from the combination.• Wanna innovate? Smashing ideas together is a good wayto do it.• Though life is your material - some material is more usefulthan others. And some material is useless.• *So consider what you choose to consume*• AKA try an ‘Information Diet’ for creative and criticalthought.• Ironically, reading books about being creative isn’t probablythe best way to do so. Nor is extended periods in a passivemedium, such as TV.• The best way to do so is simply to do so.• Or to put it another way, you get better at being creative bydoing things creatively. Or doing creative things.• BEING creative can make you ‘a creative’• What ‘resounds’ best with you and what everybody learnsfrom best is often a very unique thing..• I or nobody else can tell you what to read or consume that’ll helpyou be ‘more’ creative.“Creative activity could be described as a type of learning process where teacher and pupil arelocated in the same individual.” - Arthur Koestler
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyThings Maybe Not To Do• However, I can make suggestions to avoid the things thatprobably make you less creative.• Avoiding them may be a means to be more creative instead.• These things may include the junk media; endless news,pulp fiction and reality TV…? (shockhorror!).• Time spent not consuming that information could be spentwell… actually doing stuff.• Also consider your learning style and not trying to fightagainst it.• Example; If you are a kinesthetic person, you’ll probablymake better use of your learning/creative time byimmersing yourself in the practical aspects of the creativeact, as oppose to having a dialogue about it.Constraints are cool• A certain number of constraints will direct your energiesand creativity. It’ll also stop you overreaching and beingoverwhelmed by possibilities.• But too many will stifle you.• What’s the ideal amount? Again, it seems to be a personalchoice.• See theory of constraints for more on the subject, in ananalogue taken from business.• Examples of constraints that can be useful: Budgets,timelines/deadlines, wordcount limits, the musical rangeof an instrument, limited access to social media websites,limited number of candidates to choose from, limitedcooking ingredients to work with…How to ‘get’ constraints?• Constraints can be said to come in two ‘flavours’; Artificialand Natural.• Natural Constraints already exist.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• Artificial Constraints you impose upon yourself.• Here is a stupid example involving cigars. Think of a morerealistic issue in your own life and think of the kind of constraintsyou could apply to it...• A natural constraint for example, is not having the moneyto take up a new hobby in expensive cigar smoking thatmight detract from your creative work.You can see that this guy isn’t getting shit done.• An artificial constraint is choosing not to spend that moneyand time on smoking in the first place, knowing that it’llmake you less creative.• Regardless of the kind of constraint you use, you achievethe goal of NOT detracting yourself from your creative timewith your newfound cigar habit.• As I said, pretty dumb example, but capisce?
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyIdentify barriers to creative execution:AttributesSeparating Creative Dreamers From Creative Dynamos.Because having creative ideas is only step 1 in making themhappen...• We all know people who are, as the Texans say, ‘all hat, nocattle’.Though I’m sure that’s not the case for this guy.• Some of them may have many creative ideas which they talkabout, but which we never see.• Surely you know some of these people?• True executors of creative ideas, and not just ‘perennialdreamers’ have some things working in their favour...
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyThese Attributes Include:• EMBRACING REALITY AND BEING FULLYPREPARED FOR MURPHY’S LAW: knowing that oftentaking even the smallest idea to fruition is a lot harder thanexpected, will take longer, will involve more problems andis more complicated than could be imagined.• EXPLORING: knowing that lots of ideas are good but…• TESTING THINGS: knowing that not all ideas can panoff. Is not afraid to discard the ones that aren’t working.Does not become too invested in an idea.• PERSISTING: sticking to the process of execution, despiteeverything (and it will be everything) that fate, technologyand other people throw at them.“There are really three parts to the creative process. First there is inspiration, then there is the execution,and finally there is the release.” - Eddie Van Halen
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyPRIORITIES AND GOALSDeciding what to do, and what to do first.Getting your priorities in order: Creativity is inlarge part a matter of Priorities.“Action expresses priorities.” - Mahatma Gandhi• In fact, life’s a matter of priorities. Your prioritiesdetermine what you do and the order you do it.• And (at the risk of making a massive simplification here…)your priorities stem from your values.• So, are you aware of your values?• Do you value being creative?• How much?• If yes, can do you do so more?• Do you believe yourself to be creative?• If so, why? If not, why not?• Examine your values.• Fundamentally & simply this comes down to just askingwhy you believe what you do, and then asking why again toevery response you come up with.• Rinse and repeat.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• This is a process of self-inquiry in which the questions leaddeeper towards your core values.• There’s enough material here to write another ebook on‘values examination’.• And I don’t claim to be an expert on that either :3• So instead of taking too much of a detour I suggestthat people interested in affecting this kind of self changeconsider researching the different therapeutic approachesoffered by the various schools of psychology.Goal Setting For Creative People: Very brieflytouching upon a subject that’s been done to deathYeah, I’ll talk about goals briefly as they relate to doing creative stuff. You’ve probably read someform of this somewhere else. Grandma, sucking eggs, etc…• In creating, focus on means goals, not ends goals.• An ends goal: States the final thing and benefit that will beobtained from the project• A means goal: Encompasses and breaks down theindividual steps required to actually achieve the ends goal.• So, by completing your means goals you realise your endsgoals!Or as another truism/cliché says; “Inch by inch, lifes a cinch. Yard by yard, lifes hard.”
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehySome Ridiculously Simplified Examples:#1 – Completing the first draft of a bookBad: I will finish my book by next week.Good: I will write 500 words of my book every day this week and proofread/edit it in two parts over Saturday and Sunday, finishing on Sundayevening.Outcome: By writing the 500 words every day, and completingthe edit over the weekend, the original end goal of finishing thebook happens as a bi-product of the means goal.The means goal has separated that process into concrete and‘actionable’ steps, which can be completed and monitored on adaily basis.#2 – Growing Tropical Orchids (disclaimer: I suck at gardeningso don’t try to use this as practical instruction)Bad: I will have orchids flowering in my garden by the summer.Good: I will plant my orchid seeds tomorrow. I will keep the greenhouseheated at around 80°F and at around 60% humidity. I will water themevery 3 days from planting and I will feed them with fertiliser everyFriday. I’ll add these actions to my calendar to make sure that Iremember to do what is required on each day it is required…Outcome: By planting, watering and feeding your orchids fromseed to flower (and provided the weather and bacteria/pests don’tget in the way), by the end of Spring you’ll eventually end up witha garden full of beautiful and rare flowers. Unless you are me.Now apply think of how to apply this process toone of your projects… Ask, what are each of the steps involved from start tofinish? List them.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy Work from the end or the beginning but try to plot each ofthem in order. Then multiply the estimated time required by 2.5 for eachstep. Because things almost always take far longer than you’dexpect them to. Even when you adjust for the fact that youknow they’re going to take longer than you think. Consider Parkinson’s Law. If I give myself less time to doit, can it still be done at the same level of quality? (Thisdoesn’t work for every kind of project…) And not all projects can have clearly charted & definedpoints. Some are just too ambitious and/or ambiguous. For example: “becoming a multi platinum artist” is a worthyends goal. But the amount of steps and uncertainty in the means thatyou set for it are going to be spectacular. You couldn’t possibly predict everything you’d need to doand all the things that would come up as you workedtowards it. (Not that it would stop you if you wanted it enough!) So instead remember that you simply operate on the bestinformation you have available at the time Expect things to change, especially in complicated projects. Steps in the process are added after the process has begun. Thus, flexibility in life and all things is paramount.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyThe reason why the palm tree survives the hurricane and the house doesn’t is not because thetree is ‘tougher’ or heavier (it isn’t) - it’s because the palm tree is flexible…Your instincts: Preferences as direction and‘trusting your gut’• Evidence suggests that we evolved intuition as a means toshortcut overthinking everything.• When we stereotype or generalise, we take a shortcut on thethinking process.• We ‘think/decide faster’ and with less conscious effort.• By doing this we go on ‘feeling’ as oppose to more carefullyconsidered logic.• Obviously such generalisations don’t always work out forthe best (think bigotry, racism, sexism, etc.) but we can puta little faith in these instincts, they helped get our species towhere it is today.• Your ‘Preferences as direction’: Trusting your preferencescan be a shortcut to getting things done and notoverthinking the process too much at the expense of theresults.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• Preferences/Instincts can be honed by paying moreattention to them.• Perhaps think of your intuition and instincts like a ’mentalmuscle’ that gets stronger with more use.• Which could also be known as that old cliché of ‘listeningto your gut’.• Or your heart• In a personal example did this initially by learning toimprovise jazz solos on the guitar…• This forced me into a place where there was literally notenough time to consider what I was going to play next.• In such an environment you instead respond to the cues ofthe band you are playing with.• It puts you into a state of something like… spontaneousreaction, intuition and very little conscious thought.• I’m sure you have experienced it one form or another • This wonderful space of ‘no mind’ can be found in manydisciplines.• You can find it in fields such as sports and martial arts (inwhat the Japanese call ‘Mushin’)• From this intuitive practice, my tendency to ‘censor’ myown ideas is now much lesser in almost every other area…• Though I still have ‘perfectionistic problems’, especially inmusic composition.• But we are all works in progress, right..?
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyBIRTHING IDEASThings to remember about birthing ideas…Apparently it took Edison around 1000 unsuccessful attempts before he finally got that little invention,the lightbulb, to work.• Often (not always), the more ‘creative’ the idea, the longerit takes for it to be appreciated.• Some things as so far ahead of ‘the curve’ that they’re notwidely accepted in the lifetime of their creator• For a simple example, think about how the CatholicChurch treated the people who blazed a trail in astronomyduring the Scientific Revolution, such as Galileo…• Remember this when people cast doubt on your plans.• Some ideas are just bad though. So verify. ^_^Craziness vs. Practicality• Often great ideas begin as crazy ideas...• But the leap from crazy to great requires nurturing.• Too critical an approach and the idea dies on the vine.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• Too lax an approach and the idea remains as crazy andunworkable as it started.Self worth and ‘creative feedback loops’• Don’t tie your self worth to your creative output.• On days in which the creativity is not at the level you wantit to be, this may cause you to be unhappy with yourself andyour so called ‘failing’ to have ideas/solve problems.• But, being unhappy can (though not always) make you lessresourceful and creative.• Thus punishing yourself for ‘being uncreative’ becomes avery bad and repetitive negative feedback loop.Taking notesPerhaps 80% of being creative is retaining the bloody good ideas that youdo get. But you must be diligent, for ideas are fleeting…• Be receptive to your brain...• Remember that ideas are fleeting.• I.e. some of us find we get ideas when we don’t expectthem. And at ‘inappropriate’ times. And we’re quick toforget them. Even the great ones.• Be aware of the times you are most creative…• Personal example: I quite commonly get my ideas circa02:39 in the morning.• So, be ready to take notes.• There are many ways to do this!• Some use dictaphones, some use notepads. I have anotepad beside my bed for when the ideas come in thenight.• Though I should really use a Dictaphone, ‘cos its pretty hardto write in the dark and I have woken up the next day notreally understanding last night’s indecipherable ‘notes’ :D• But find what means of note taking works best for you…
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyMINDSETSince creative ideas (obviously) spring from your mind, your mindset is a thing of paramount importance…Here are some good ‘beliefs to remember’:• Ideas are ‘out there’ (see collective unconscious,) and thusyou are a limitless source of ideas• Ideas are easy to get. Good ideas, bad ideas, strange ideas…• How good they are? Maybe the world will be the judge ofthat.• So having ideas is easy, they’re just a little hard toactualise…• And even if you are super prolific, you can always be evenmore creative.• Never ever fucking peak.• Pick a role-model to inspire you.• What would they do in your situation? What things didthey do or attributes did they have which you couldsteal/borrow to help you be a more creative or criticalthinker?• Try to really get into their head.• See NLP’s modeling concept for a more systematicapproach to this. Or method acting.• My personal rolemodel is Leonardo Da Vinci…
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyEmotions (happy and sad) can aid creativity As an example, think of the amount of songs, poems andpieces of art created by people who are in love. Orheartbroken. Or have just lost someone close to them. If you are physically able, you may find that these times ofemotional intensity are an opportunity to have someseriously new ideas. And it may sound strange, but in this way you may be ableto make the best of an unhappy situation. When life gives you lemons, make art…Sometimes your conscious mind needs ‘space’Allowing a ‘wandering mind’ (AKA ‘task unrelated thought’) isoften a means to access other, non conscious resources that can chew onyour problem(s), or simply surprise you with a completely new idea…. You can find space in a number of different ways… ‘Zoning out’ and daydreaming; Einstein came up withmany of his world altering theories in the time that hespent daydreaming in a boring job at the patent office. Justtaking your mind off of the problem and letting it thinkabout whatever it wants to for a while can do wonders…
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy Cycling between projects; Perhaps by working on acompletely different problem. For example, if you are stuckon a problem in one domain, try moving to somethingcompletely different. Can’t finish the painting? Go read a book about cats andget some perspective… Google have formalised this part of the creative process -allowing their workers to pursue ‘20% projects’ - in whichthey spend 1/5thof their time working on their own, nonGoogle ideas. It seems to work for them!Characteristics of the creative person:In creating personal change, often it helps to model the type of personwe intend to become. Here’s a creative stereotype, borne of a mix of manyof the attributes that we associate with creators of all kinds. Maybe wecan ingest some of these attributes…The creative person...• Is not inhibited and believes in their own ideas: Does notcensor their own ideas (and acting upon them) too greatly.• Is ‘changeable’ and open to spontaneity: Understands thatbeing too set in any one way of doing something usuallyisn’t helpful, and that fresh ideas often emerge fromunexpected sources and completely spontaneously.• ‘Revises’ and Questions: Does not think in terms of ‘notbroken, doesn’t need fixing’• Does not resemble anything in particular: Though theirthinking may show common patterns, ‘creatives’ tend tocome in all shapes, colours and sizes.• Contrarian / uses ‘own logic’: Are not necessarily illogical,but instead play by a different rulebook to most. Maybe adifferent, less incumbered set of rules and logic…?• Is enthusiastic - loving the work often creates another kindof feedback mechanism by which the creative person is
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehycompelled to do the creative work more, practice more, andthus the process perpetuates. This is a ‘positive’ feedbackloop.Or some may call it a virtuous circle.• Is curious: Is enthusiastic about problems. Will examineand reexamine problems just for the fun of it. Is optimistic,but perhaps not naively so…• Able to suspend judgment: As judgment and prejudgingcan ‘strangle ideas in the crib’.• Embraces the unknown and the unexpected. Every greatidea we now take for granted was unknown and unexpectedbefore we came to take it for granted. They used to killyou/laugh at you if you said the world was round…• Enjoys challenges/problems: Almost with pugilisticintensity. Because creativity is often a problem solvingprocess…• Is often perennially dissatisfied: Sometimes neurotically,sometimes not. Either way, such dissatisfaction works as amotivating force towards realisation of creative ideas.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• Perseveres: Knows that good things don’t often come easilyand is motivated one way or another to make them happen.Doesn’t give up too quickly when the idea gets hard.Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads toomuch and uses his own brain too little falls into lazy habits of thinking.” - Albert Einstein‘The Creative’ may hold certain beliefs:• Problems = Interesting / Opportunities• Imagination > Knowledge• There Are No Sacred Cows• Daydreams and reveries are OK...• Intuition knows some things that conscious thoughtdoesn’t.• ‘Silly’ ideas are OK.• What other people think of me or my ideas is not myproblem.• It’s good to make the most of those times that I feelparticularly ‘inspired’• Though I don’t have to be ‘inspired’ to have ideas…• Ideas are a valuable commodity, but fundamentally arelimitless.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyMORE BIG POINTS• Everybody can have ideas. Everybody is creative insome area. Never buy into the myth of certain people beinguncreative and don’t let nobody tell you otherwise.• Attack assumptions (yours and others) and cultivate the‘beginner’s mind’: What you think you know, you don’t.The world used to be flat and cigarettes used to be good foryou… Revisit things and challenge yourself. Or as an oldcliché says; ’when you assume you make an ass out of ‘u’and ‘me’• Think in terms of problem solving: Defining the issue interms of a specific problem or challenge presents you adiscrete issue that you can tackle, as oppose to anamorphous, unassailable issue.• Envision multiple solutions: When attacking a problemimagine there are multiple ideas or solutions to be had, notjust one.• Do not become attached to one idea at the expense ofothers. The ‘right’ one may turn out to be the wrong one...• Seek clarity: Remember we tend to procrastinate upon andmake harder the things that we’re not totally ‘clear’ on howto tackle.• Solutions already exist: even if not yet discovered, perhapsthink of yourself as a ‘materialiser of potentialities’.Solutions exist as potential much the same as the mass of snow on top of a mountain possesses thegravitational potential energy to destroy the village at its feet.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• And (hopefully) without getting too ‘metaphysical’ youcould think of the process of creative thinking asdiscovering an infinite number of as yet unrealisedpossibilities, ideas and solutions.RESTATING / REDFINING THE PROBLEM:AN EXAMPLE…• So, try restating your problem: Another way to getperspective on it is to try and describe it in different terms…• Our rather prosaic example… instead of stating your issueas: “The company is losing money” you could try reframing it asa question: “How do we make customers want to give us moremoney per transaction?”• Or “How do we cut costs so that we need to spend less inacquiring a customer?”• Essentially these are all ways to deal with the initial problemof poor cashflow.• Or maybe it’s not even a ‘cashflow problem?’, maybe it’s a‘wrong kind of customers’ problem? Or a ‘wrong perception of thecompany’ problem?• Think in aspects, not absolutes: It could very well be all ofthese things at once, but focusing on a different aspect ofthe overall problem could allow you to tackle it in adifferent (and better) way…• As an old saying goes, ‘there’s always more than one way to skina cat’• Is it a sickness or a symptom?: And what you think of themain problem could actually be a symptom of a muchlarger and more significant problem…
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyAPPLYING VARIOUS PERSPECTIVES TOTHE PROBLEMOR: BEING A DOG FOR FUN AND PROFIT• Then consider someone else’s ‘aspect’: Try seeing theproblem from a different perspective: How do thecustomers see your business – think from their view: whydon’t they want to spend more?• Or see it from the perspective of a dog. If you were a dog,how’d you approach your company’s cashflow problem?“Your cashflow problems taste delicious.”• Maybe you are the dog of the company’s chief salespersonand you’ve noticed the quality of dinner has significantlydecreased now that the company’s facing hard times?• And what might a dog do in this situation?• You might go lick ‘Daddy’s’ face and make him feel betterabout life.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• And now that he feels better about life, he could go out,succeed and provide you a more fulfilling dinner.• Success!• And so, how could you lick the faces of your customers?• Uh…metaphorically…• This might lead your company to consider a customerappreciation strategy and subsequently do a better job ofretaining your customers.• Later on you could even write one of those cookie cutterkind of business articles that inevitably end up on LinkedInentitled ‘Lessons In Customer Appreciation From A LoyalDog’ (or something similar…)• In the article, you could use your company as a case studyand gather some publicity in the process.• So, following this associative process and restating theproblem you might be able to come up with a novelapproach to solving your problem.• And come up with new ideas for alternative marketingstrategies (i.e. an article about your dog)• There are pretty much no limits on the ways that aproblem can be redefined.• The dog idea is pretty stupid and came completely off thecuff, but it provided something to work with and took all of15 seconds to generate the idea.• Think about how much better/more detailed yourcustomer appreciation strategy could be if you really madethe effort...
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyOVERCOMING ‘INSPIRATIONPROBLEMS’Problems with perspective and ruts, and how to kill them dead.Perspective:• Powerful ideas are often ones that help you see the samethings from a different perspective.• Or multiple different perspectives.• And seeing things from different perspectives can helpyou solve problems.But perspective is a bit of a motherf*cker…• One of the main problems in coming up with ideas is thefact that you are you• I.e. you are trapped within your own perspective andsubjective experience. You can never have someone else’sexperience and insights and are thus forced to have all yourown creative ideas and see things ‘from your own eyes‘ (seequalia)“Have no fear of perfection, you’ll never reach it” – Salvador Dalí
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyBut, others can help• Doesn’t matter if you are “the most creative person in theworld”, sometimes you need the mind of someone else tooverturn your problem.• This is why working with others can be so important.• BUT if you can’t work with others it is your responsibilityto break the rut alone…• But having a rut isn’t too bad a thing…• I dunno about you but I get in and out of ruts all the time.• I think they’re natural.• Our energy and our creativity is often cyclic.• You can guide your nature but you can’t fight it• So, creative (mini) ruts are gonna happen to you.• But you can do other things when they do. Such as work ina different domain. And all ruts end eventually.• They’re only a problem when they start to last too long!• And how long is too long? That’s a personal definition.• Personally, I’d say longer than a week is a warning sign• At times like this more drastic action is needed…
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyTHINKING LATERAL, GETTINGIDEAS & ESCAPING RUTSBecause nobody is invulnerable to the insidious anticreative phenomenathat we call a ‘rut’…• Lets use metaphor that we can visualise for emphasis...• If you are stuck on one path of motion (your rut) you canonly go forwards or backwards down that path.Getting out of a rut in the ‘real world’ requires a forceful lateral motion, or going all the way to theend of the rut...• And it’s the same for the kind of creative ruts we findourselves in.• We need to think/move laterally.• So, how do we do this...?CHANGE stuff!• Change the physical environment: Get out of theenvironment. Change your surroundings. Work elsewhereor take a walk. Take proper holidays and really relax, itgrants perspective and provides inspiration• Change the sonic environment: Experiment with music asan aid to thought. For me, I find that ambient electronicmusic usually work best. I’ve done things like setup iTunes
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehyplaylists with tracks that correspond to a certain creativemental state I want to be in. It does work for me…• Here’s an example of my ‘creative writing playlist’: sometracks which help me focus - I often use them when I write:Autechre - 444 , Lusine - Headwind, Igneous Flame - Geissand Aphex Twin - Rhubarb• Change the intellectual environment: Change the kind ofinformation you are consuming. Meet new people. Speakwith new people. Read something you wouldn’t normallyconsume. Maybe something you’d normally avoid…• Change the subject: Do something that challenges adifferent part of the brain, or allows your unconsciousfaculties a chance to mull the subject over. Block in onedomain might not apply to another. Consider a ‘minivacation’ from that subject or kind of work, if you can.• Change the medium: Words failing you? Draw something.Or the musically inclined may want to pick up aninstrument. Here we return to that idea of ‘synthesis’ As inallowing you to unify differing concepts…• Change the physiology: Try Nootropics: i.e.. Theobromine,Caffeine, Omega3, Ritalin. Etc. There are a number ofsubstances, commonly available and …not so commonlyavailable, that provide boosts to your brainpower...
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyOmega 3: that shit is good for your brain• Change the psychology: Stop and go do somethingphysically strenuous, or meditate. Both work by puttingyour brain into a different place and give you perspective onwhich to return to the problem.• Or try Intermittent Fasting: (but not under all instances) -for those who get used to it may find that, IF producesperiods of intense focus (once you get past the hungerpangs). There could be many reasons. Try it and find out…• Embrace ‘healthiness’ and movement: It’s so commonlysaid, but it’s still true. Make sure that you are rested,properly fed (perhaps not overfed) and that you regularlyexpress yourself through movement…• Consider the mind body connection. The mind can bemade lethargic by too sedentary or sluggish a body.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyKNOWING YOUR ENEMIES:Overcoming the cognitive biases that stifle creative thinking“One of the biggest problems with the world today is that we have large groups of people who will acceptwhatever they hear on the grapevine, just because it suits their worldview — not because it is actually trueor because they have evidence to support it. The really striking thing is that it would not take much effortto establish validity in most of these cases… but people prefer reassurance to research.” - Neil deGrasseTysonUnfortunately, our human minds are susceptible to a fair fewcreative biases, but a few of the ‘big ones’ to watch are… Functional fixedness – A term used by psychologists andmeans to only see the obvious ways of looking at a problem.It’s where the individual does not leave their comfort zonewhen thinking about solutions to a problem domain. For example the man with a hammer sees everything as anail, even though the hammer could be used as apaperweight. Or a catapult. Or a percussion instrument… Change bias: after an investment of effort in producingchange, remembering one’s past performance as moredifficult than it actually was.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy Which might cause you to not do things in future,misattributing things as being harder than they were. I.e. you may never run a marathon again, remembering onlythe world ending lactic acid burn at mile 22, and not theamazing shape that disciplined training and eating got youinto. The Context Effect: Memories and thought are oftendependent on the environment in which they took place.They’re associative. Which is why some people find that certain spaces ‘makethem more creative’. It’s also why you might find it easier to remember yourexam questions in the classroom in which you learnt whatyou are being tested on. Placement Bias: Basically your tendency to exaggerate howgood you are at the things you see yourself as good at, andhow bad you are at the things you see yourself as bad at.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyCONCLUSION / REITERATION /EXECUTIVE SUMMARYBecause everybody loves a good conclusion…• In case you’ve forgotten, you are creative.• And you are one very good idea from almost anything youwant.• Creative thinking allows you to solve existing problems.And also to solve problems that you haven’t thought of yet.• Ideas are associative. Have lots of ideas.• Don’t become too attached to any single one of them.• Remember that not being able to come up with anidea/being in a rut is usually a problem of perspective. SoCHANGE things and get some perspective.• The only constant is change.• Just because creativity isn’t completely under your consciouscontrol, doesn’t mean that you don’t have a say in directingit.• Creativity and one’s unconscious resources are moreguided than controlled.• Reality is not a constraint when ‘having ideas’.• Reality can be brutal but don’t let that stop you.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• Eat the world with your brain. Life and experience are thebuilding blocks of incredible ideas and both are freelyavailable to you• Sometimes you need to think less and feel more (trusting ‘thegut’ or ‘the heart’ instead of ‘the brain’)• The right amount of constraints are good for your thinking.• To be more creative, put more of your priorities on beingcreative. Your priorities stem from your values. So do youvalue your creativity at a ‘core’ level?• Don’t tie your self worth to your creative input unless youenjoy being unhappy and making yourself less creative inthe process. Let the ideas happen.• Take notes and be ready to capture ideas, which willoften/inevitably come when you least expect them.• Catch all your ideas without judgment and filter them later.• The Zen Mind is the Beginner’s Mind. Attackassumptions.• Creativity is a label, and beware of labels.• Feed your mind and body the right things. Beware toomuch ‘junk media’.• Ideas are never completed, merely abandoned.• Time grants you perspective. Don’t fear to leave somethingand return to it with ‘fresh eyes’.• Be creative with the right people and between you thepossibilities are multiplied, not added.• Coffee and fish juices make you more creative 
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyTOOLS … CREATIVE THINKINGAPPS / TECH TOOLS / AIDSWant to explore further?…• Oblique Strategies• Creative Mindset Audit• Google Search: “Ideation”• Google Search: “Brain Training”• Google Search: “TRIZ”• Google Search: “Ideas Bank”• Google Search: “Nootropics”• Google Search: “Creativity Exercises” / “Creative ThinkingExercises”• Robert Harris’ introduction to creative thinking [drawsdistinctions between creative and critical thought]• Bulletproof Exec’s Upgrade Your Brain [some interestingreading on improving/tweaking the physiology of yourbrain with nootropics and a variety of brain trainingmethods – Dave is hardcore.]“When in doubt, make a fool of yourself. There is a microscopically thin line between being brilliantlycreative and acting like the most gigantic idiot on earth. So what the hell, leap.” - Cynthia Heimel
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyFURTHER READINGBelow are some personal recommendations… • Anything by Mihaly Csikszentmihalyi - maybe start withFlow• Anything by Edward De Bono - maybe start with LateralThinking• Anything by Nassim Nicholas Taleb - maybe start with FooledBy Randomness [Which covers critical thinking, truthdiscerning and pattern recognition which is useful in thecreative act]• Outliers - Malcolm Gladwell [Which examines the lives &background circumstances of some exceptional people,many of which are acknowledged as ‘creative types’]• Accidental Genius - Mark Levy• Thinking Fast and Slow - Daniel Kahneman• Nudge: Improving Decisions About Health, Wealth, andHappiness - Richard H. Thaler [Taking an economist’sapproach to designing an environment with incentives thathelps you achieve what you want– i.e more creative things!]• Change Anything: The New Science of Personal Success – KerryPaterson, et al [Similar to the book above]
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail Sheehy• Psycho Cybernetics - Maxwell Maltz [For me this is the bookthat started it all, essential reading]• The War Of Art - Steven Pressfield• Catching The Big Fish - David Lynch• On Writing - Stephen King [Aimed at writers but certainly agreat insight into the creative process, from a man who doesit, over and over again]• Zen In The Art of Writing - Ray Bradbury
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyRETROSPECTIVE AUTHOR’SNOTE / SUPER BRIEF, HIGHSPEED BIOGRAPHYA little info on your author…About The Author:Jack Oughton, AKA Koukouvaya is a freelance writer/copywriter,composer/sound designer and digital artist/photographer from SouthLondon who has serious problems writing biographical informationabout himself in the third person. He has written for the likes of TheGuardian, The Independent and FHM, and currently spends all daysculpting alien sounds using wavetable synthesis…These principles have been applied to…• Writing for newspapers and websites.• Writing, producing, releasing and (badly) promoting myown music.• Sound design.• Print, graphic design and the digital arts.• Working (occasionally) as a photographer.• Self-publishing stuff.
    • Get More Better Ideas v1.0 // Jack Oughtonhttp://jackoughtonwriter.info// https://www.facebook.com/jack.oughton.writer //2013: CC BY-NC-SA // Wanna chat? Tweet @koukouvaya“Creativity can be described as letting go of certainties.” - Gail SheehyTHANKS AND IMAGE CREDITSTO…Peter Rosbjerg stephcarter, Worldizen, ZachDischner, Soggydan, pjan vandaele,Nicholas_T, lecates, h.koppdelaney, DVIDSHUB,h.koppdelaney marfis75, atremar, deflam, jvleis, quinet, Kyle Taylor, Dream It. Do It., JeffKubina, TheAlieness GiselaGiardino²³,BillSelak, Ben Coulson, chany14, Tree Leaf Cloverand Wikimedia Commons