Jack Spilberg - Brand Management Presentation


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presentation with a brief overview of my marketing experience and approach to brand management

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Jack Spilberg - Brand Management Presentation

  1. 1. Jack Spilberg: Brand Management Expert Brand Management Presentation http://www.linkedin.com/in/jackorin http://twitter.com/jackorin
  2. 2. "Jack Spilberg is a highly qualified Brand Manager.  Jack used to work at IGN as a Marketing Manager where he interfaced with game clients creating sales programs, innovative sponsorships, events and promotions.  Most recently, Jack has been with Meebo where he focused on brand marketing, collaborating with various teams and developing programs which succeeded in generating huge annual revenues for the company. Jack would be a great asset on the marketing teams of any major media company or international brand.” Carrie Tice, Sr. Director, Business Convergence, Ubisoft Testimonials… “ Jack would be an invaluable asset to companies that want to develop innovative marketing campaigns. He creates multi-faceted programs that benefits businesses in unique ways.” Jeff Griffing, Vice President, Sports Illustrated “ Jack is a rockstar....that is the bottom line. His creativity and consistency to develop integrated marketing solutions is unmatched. Jack has a unique skill set that is vital to not only developing ideas, but most importantly the ability to present them in a way that is understandable. On top of all this, his great attitude and work ethic make him a pleasure to work with on an everyday basis.” Joey Bleiman, National Sales Development Director, Pandora
  3. 3. Background, Areas of Expertise
  4. 4. While on staff at IGN/Fox Interactive, Time Warner, Pandora, and Meebo I served a multi-functional marketing role that required daily interaction with a variety of company divisions, agencies, and 3 rd party contractors. Experience interfacing with Multiple Teams…
  5. 5. With 10 years of experience as a marketer on the publisher side of the business, I have had the opportunity to work with a number of major consumer brands, big-box retailers, international agencies, game publishers, and all three console manufacturers. I worked closely with brands and their agencies to develop successful marketing plans that extended across multiple platforms and media channels. Brand, Agency, and 3 rd Party Experience… Extensive Brand Management Experience
  6. 6. Proven experience creating major marketing programs…. Recent Example: Midway Games – Stranglehold www.myspace.com/strangleholdgame Innovative Marketing Experience
  7. 7. Below is how effective brand management campaigns are executed for major video game or motion picture release… Brand Management Team kicks off product launch campaign Product Launch Post-Launch <ul><li>Phase 1: </li></ul><ul><li>Build the Marketing Plan </li></ul><ul><li>Develop Communications strategy </li></ul><ul><li>Create launch schedules: </li></ul><ul><li>Packaging </li></ul><ul><li>Print and on-line advertising </li></ul><ul><li>Direct, viral, street marketing </li></ul><ul><li>Sales materials </li></ul><ul><li>Public Relations </li></ul><ul><li>Promotional campaigns targeted at retailers and consumers </li></ul><ul><li>Product forecasting </li></ul><ul><li>Manage P&L models </li></ul><ul><li>Allocate product budgets </li></ul><ul><li>Phase 2: </li></ul><ul><li>Marketing Plan Execution </li></ul><ul><li>Manage and track product budgets </li></ul><ul><li>Manage inter-departmental marketing tasks: </li></ul><ul><li>Public Relations </li></ul><ul><li>Promotions, Events </li></ul><ul><li>TV, print & on-line media agencies </li></ul><ul><li>Creative Services </li></ul><ul><li>Digital Marketing </li></ul><ul><li>Copy Writing </li></ul><ul><li>Merchandising </li></ul><ul><li>Retail, Channel Marketing </li></ul><ul><li>Operations </li></ul><ul><li>Phase 3: Post-Mortem Analysis </li></ul><ul><li>Conduct market research, competitive analysis, evaluate effectiveness of marketing programs </li></ul><ul><li>Utilize… </li></ul><ul><li>Loyalty Management metrics </li></ul><ul><li>Retail sales figures, data </li></ul><ul><li>Gamermetrics.com data </li></ul><ul><li>Agency fulfillment reports </li></ul><ul><li>Media agency delivery reports </li></ul><ul><li>Ongoing Focus: </li></ul><ul><li>Champion/evangelize programs- build successful partnerships with upper management, international & strategic marketing, development teams, licensors, and first party contacts </li></ul><ul><li>Become the #1 advocate for titles, create excitement amongst retailers, agency partners, and internal teams </li></ul>The Brand Management Cycle
  8. 8. Jack Spilberg: Brand Management Expert Thanks for tuning in! http://www.linkedin.com/in/jackorin http://twitter.com/jackorin