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What Is An Experience Brand Jack Morton

by on Feb 22, 2010

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We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a ...

We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.

We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.

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  • cathmont Penelope Josefine Cathmont-Prynn Thank you 1 year ago
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  • shelbyj Shelby Jacobs Really enjoyed this presentation --going to share it with Columbia's AMA chapter. 3 years ago
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  • goodlou Louise Goodman, Global Account Director at Mediacom Great presentation about how brand can become a company people feel passionate about 3 years ago
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  • copacia copacia Continued excellent work from Jack Morton. They get it!!! 3 years ago
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What Is An Experience Brand Jack Morton What Is An Experience Brand Jack Morton Presentation Transcript