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The most important digital play no one’s talking about: It’s SALES ENABLEMENT (yes, really)

by on Mar 22, 2013

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One of today’s biggest misconceptions about sales is that “great products and services sell themselves.” But when salespeople lack the tools or knowledge they need to do their jobs, it doesn’t ...

One of today’s biggest misconceptions about sales is that “great products and services sell themselves.” But when salespeople lack the tools or knowledge they need to do their jobs, it doesn’t matter how great the product is—sales suffer.

What are the principles and practices at the heart of sales enablement?

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The most important digital play no one’s talking about: It’s SALES ENABLEMENT (yes, really) The most important digital play no one’s talking about: It’s SALES ENABLEMENT (yes, really) Presentation Transcript