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Luxury Brands in China--the Brand Experience POV (Spikes Asia)

by on Oct 03, 2013

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At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience ...

At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience approach. He talked about brands including Johnny Walker, Porsche, Tmall and others.

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  • anggageorge Angga George at Seminarium Marianum this is a amazing presentation 5 months ago
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  • IQC_HongKong Lifestyle Brands Asia at Lifestyle Brands Asia the best crafted marketing presentation on China yet! well done, you guys are few steps ahead of the pack 6 months ago
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  • leisurehotels1 Vibhas Prasad, Owner Congratulation 6 months ago
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  • SBRTechnologies SBR-Technologies at SBR-Technologies Actually they want to bag every brand, so they duplicate them into Chinese version following the same pattern or model:), logically they owing the every super brad in market but all are duplicate Chinese version. I think they physiologically satisfy themselves with the duplicate brands. 6 months ago
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  • olivieraidyn Olivier Aidyn, SEO Specialist at Chennai By this presentation i can know many facts about China. Interesting to read. what about future who will rule or who won all the race? 6 months ago
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Luxury Brands in China--the Brand Experience POV (Spikes Asia) Luxury Brands in China--the Brand Experience POV (Spikes Asia) Presentation Transcript