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New Realities of Retail Marketing, Online and In-Store

by on Nov 04, 2013

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Think that "showrooming" means the end of brick and mortar retail? Think again. Connected consumers comparison shopping online while they're in-store is a game-changer, for sure, but the new reality ...

Think that "showrooming" means the end of brick and mortar retail? Think again. Connected consumers comparison shopping online while they're in-store is a game-changer, for sure, but the new reality of retail marketing is fundamentally about creating a better experience. We outline 3 ways to build stronger retail brands in a market where online and offline are inseparable, and increasingly, indistinguishable.

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New Realities of Retail Marketing, Online and In-Store New Realities of Retail Marketing, Online and In-Store Presentation Transcript