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Beyond Pink: Marketing to Women 2012
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Beyond Pink: Marketing to Women 2012

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Just one generalization can be made about marketing to women: brands must do better. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say ...

Just one generalization can be made about marketing to women: brands must do better. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.

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