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Employees Come First (Not Customers): How Experience Brands Align Their People and Achieve Better Outcomes

by on Jun 01, 2011

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We live in a marketing world of explosive change: new channels, newly empowered consumers and a new commitment by brands ...

We live in a marketing world of explosive change: new channels, newly empowered consumers and a new commitment by brands
to re-write old rules. So why is it so much still hasn’t changed about how brands engage their own employees?

But isn’t it all one brand? And isn’t it all dependent on creating a distinctive and great experience—with employees at the core? We think so. It’s time for new words to describe employee engagement—words that speak to a new approach to the field. Instead of employee engagement, how about Brand Experience
Alignment?

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  • kristensanders73 Kristen Sanders, Chief Trailblazer, Process Architect, CEO and Founding Superhero at Kredo Solutions at Kredo Solutions Wow. This is now more relevant than ever. 6 months ago
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    1 year ago
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  • impactpeopleimpactresults Christine McLeod, HR Renegade leading Trailblazers to reinvent the workplace at Impact People Practices Amazing presentation- well done. 2 years ago
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Employees Come First (Not Customers): How Experience Brands Align Their People and Achieve Better Outcomes Employees Come First (Not Customers): How Experience Brands Align Their People and Achieve Better Outcomes Presentation Transcript