If the definition of insanity is repeating the same mistakes and expecting a different outcome, lots of companies at mega-shows like CES, MWC and IFA need serious brand therapy. From Las Vegas to Berlin, they make the same assumptions about what will engage the thousands of people walking right by their huge, expensive booths.
Help is here: the same teams that helped brands at shows like these gathered their insights in our newest white paper. They offer counter-intuitive advice on how to break through the clutter by creating a brand experience—not just a branded environment.
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