Times have changed—and so have the opportunities and challenges of building brands.
Jack's newest article shares POV and research on 5 things we believe are axiomatic (that’s a fancy way of saying very important) to building strong brands:
#1: Conviction fuels conversion: Start with engagement
#2: Ideas matter more than media: A great brand idea should translate
#3: People are okay with complexity (as long as you make it easy)
#4: Authenticity leads to visibility: “Build” vs. “badge” approach to sponsorships
#5: People power marketing: You need a “brand2everyone” approach