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Times have changed—and so have the opportunities and challenges of building brands. ...
Times have changed—and so have the opportunities and challenges of building brands.
Jack's newest article shares POV and research on 5 things we believe are axiomatic (that’s a fancy way of saying very important) to building strong brands:
#1: Conviction fuels conversion: Start with engagement
#2: Ideas matter more than media: A great brand idea should translate
#3: People are okay with complexity (as long as you make it easy)
#4: Authenticity leads to visibility: “Build” vs. “badge” approach to sponsorships
#5: People power marketing: You need a “brand2everyone” approach
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