This research delves into the spending habits, technology usage, and communication behavior of Digital Natives, or those who have grown up with digital technology. This research specifically was conducted on college students as well as recent college graduates/working professionals - those on the frontier of global communication.
Conducted by Jacklyn Lee from January to April 2008, the research was conducted using both qualitative and quantitative elements - six local focus groups as well as a nationally distributed online survey. Video clips with detailed insights may be requested by contacting Jacklyn directly.
Clipping is a handy way to collect important slides you want to go back to later.